Hotel Online  Special Report


 Omni's  Sensory Activation Mission Includes Attaching
a Fresh-Berry Scented Sticker to Each USA TODAY
IRVING, Texas, April 2, 2007 - Beginning today, Omni Hotels' guests will wake up to the aroma of fresh berries along with their daily issue of USA TODAY for the next six months. As part of Omni's innovative sensory activation mission, the luxury hotel brand has forged a partnership with the nation's top-selling newspaper to stimulate the sniffer by attaching a special berry-scented sticker to each issue.

The luxury hotel brand and USA TODAY developed the sticker as a nod to the scratch-and-sniff stickers that many of its guests remember from childhood. The sticker is exclusive to Omni Hotels and is the first and only scented sticker to accompany an issue of USA TODAY. The top layer of the two-ply sticker invites people to start their day with a freshly brewed cup of coffee and guests can pull back the first layer to activate the berry scent and reveal the end of the message which encourages a fresh muffin. The sticker distribution will run from April 2 to September 28, 2007.

"This fun, unique sticker is a great way to greet our guests each morning," said Caryn Kboudi, vice president of corporate communications for Omni Hotels. "We are literally adding to a memorable experience for our guests along with their morning delivery of USA TODAY."
Omni Hotels' continues to expand its Morsel's cafes, which offer fresh- brewed coffee and specialty drinks, delicious pastries, cookies and other snacks. The coffee shops are located in approximately 15 hotels and resorts across North America and provide guests the opportunity to purchase coffee and snacks while on-the-go or to enjoy in a casual setting.
USA TODAY, the nation's top-selling newspaper, will be celebrating its 25th anniversary on September 15th, 2007. It is published via satellite at 36 locations in the USA and at four sites abroad. With a total average daily circulation of 2.3 million, USA TODAY is available worldwide. USA TODAY is published by Gannett Co., Inc. The USA TODAY brand also includes:, an award-winning news and information Web site that is updated 24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts of professional football and baseball; and USA TODAY LIVE, the television arm of the USA TODAY brand that brings the spirit and quality of the newspaper to television.
About Omni Hotels
Omni Hotels was recently ranked "Highest in Guest Satisfaction Among Upscale Hotel Chains" in the J.D. Power and Associates 2006 North America Hotel Guest Satisfaction Study(SM) for the second year in a row*. The brand creates compelling, memorable guest experiences by tempting the senses in innovative ways, surrounding them with a balanced blend of scents, sounds, sights, textures and tastes. Omni Hotels offers luxury accommodations at 40 hotels and resorts in leading business gateways and leisure destinations across North America. From exceptional golf and spa retreats to dynamic business settings, each location features four-diamond services, including award-winning signature restaurants, Wi-Fi connectivity and unique fitness options. Omni's mission for total customer service is further supported by its "Power of One" program that empowers associates to make on-the-spot decisions to meet or exceed guest expectations. Guests can locate hotels and book accommodations by visiting or by calling 1-800-THE-OMNI.


Omni Hotels

Also See: Omni Hotels' Mini-bars a Part of the Chain's Sensory Branding Initiative; Adding Memorable Items that Reflect the Local Culture / September 2006
Omni Hotels Customizing Sensory Elements to Maximize the Meeting Experience; Shaping the Environment to Align With Customer Goals / January 2007

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