News for the Hospitality Executive
|( St. Louis, 4 April 2007 ) - At a recent focus group
sponsored by the International Association of Conference Centers (IACC)
at the Summit Executive Centre in Chicago, ten meeting professionals confirmed
that planners face busier and more demanding schedules with rising prices
and little increase in budgets. This necessitates an extreme focus on delivering
value for the money spent on meetings. As facilitator Mike Fahner pointed
out, "they are looking for relationships with a property that will help
them deliver better value to them as well as an exceptional level of service
to their attendees."
More Demands and a Focus on Delivering Value
According to the ten professionals, they rely upon conference centers for reliable technology and production. There was universal agreement that the right technology is increasingly important at a facility, but, at a conference center, they not only have the technology, but there is knowledgeable staff who know what they are doing.
Objectives are Key
The professionals revealed that they seek an environment of continuous learning and they demand that meetings have maximum impact and allow participants to connect with other people. "There needs to be a memorable and compelling experience associated with any meeting," stated one of the Chicago-based participants. According to Fahner, "When asked about their decision-making process and how they choose a venue, they agreed that the old adage of location, location, location is no more. Location now comes in third after the objectives and content of the meeting."
Seal of Approval
James M. Mahon
|Also See:||The International Association of Conference Centers of North America Elect New Officers; Neil Pompan Elected President / October 2006|
|IACC's Seal of Approval Provides Conference Center Hotels that Extra Something; Provides Meeting Planners with an Up-front Statement of Quality / November 2006|
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