MCLEAN, VA (March 30, 2007) � Executives from Google, Yahoo!, Microsoft
and PhoCusWright will be featured speakers at the Hospitality Sales &
Marketing Association International�s (HSMAI) 8th Travel Internet Marketing
Strategy Conference, to be held at the Mandalay Bay Resort & Casino
in Las Vegas on April 4, 2007 from 11:30 am-5:30 pm.
Featuring a �state of the Internet marketing landscape,� the program
will include industry experts and Internet marketing specialists presenting
an aggregation of trends from multiple research reports as well as a panel
on Travel Search, a session on a Consumer Behavior Study and a well-rounded
roster of roundtable discussions.
Once again, HSMAI is partnering with the Travel Industry Association
(TIA) as the conference will be presented in conjunction with TIA�s TravelCom.
�There is an exciting agenda on tap, with a strong line-up of presenters
and panelists that will deliver timely and critical information vital for
anyone in a position dedicated to Internet marketing, or for those who
want to learn more about this evolving medium,� states Robert A. Gilbert,
CHME, CHA, president & CEO of HSMAI.
The agenda is as follows:
11:30 am - 12:15 pm: Opening Remarks and Lunch Networking
12:15 � 1:15 pm: Keynote Address � Travel 2.0 Confronts the Establishment
Philip Wolf founder, president and CEO of PhoCusWright Inc., will deliver
the opening address, which will be followed by a one-on-one interview by
Dr. Daniel Connolly, Assistant Professor, with a joint appointment in the
School of Hotel, Restaurant, and Tourism Management and the Department
of Information Technology and Electronic Commerce, in the Daniels College
of Business, at the University of Denver.
Wolf notes: �Last year witnessed Travel 1.0�s swan song. Since
then, the Travel 2.0 floodgates have opened. It�s a positive, advancing
force holding great promise for travel, tourism and hospitality. Travel
2.0 � the travel industry�s collective application of Web 2.0 � embodies
how companies can differentiate themselves in a vast, dynamic travel distribution
marketplace. It challenges status-quo travel planning behavior.
Travelers are now keen to take control and find/create the perfect trip,
not just the cheapest trip. Immerse yourself in the intricacies influencing
this important trend.�
1:15 � 2:30 pm: Travel Search Panel
During this session, panelists from Google, Yahoo! and MSN search engines
will discuss with the audience the realities of search marketing and the
implications on the hospitality industry. This free-flowing session
will be moderated by Philip Wolf.
Panelists: Brad King, Senior Director, Travel Category, Yahoo!, Inc.;
Carrie Davis Fabris, Senior Account Executive - Travel, Google, Inc.; and
James Colburn, Group Marketing Manager, adCenter Communications Group Microsoft.
2:30 � 3:00 pm: Break/Partner Networking
3:00 � 3:30 pm: The Travel Consideration Process Study: What Consumers
Do Before They Book presented by Brad King, Senior Director, Travel Category,
Yahoo!, Inc.
Yahoo! Search Marketing took an in-depth look at what travelers do
on the web before buying from an OTA or a supplier for its recently-completed
Travel Consideration Process Study. This study found that prior to
making a travel booking, travelers conduct extensive research online with
half of the activity taking place 30 to 90 days before an actual booking.
As travel marketers, this information is important and useful so we can
understand and embrace these significant opportunities to influence and
attract consumers early in the consideration process.
3:30 � 4:00 pm: Roundtable Discussions - (Round 1)
4:00 � 4:30 pm: Roundtable Discussions - (Round 2)
Topics for roundtable discussions include:
� Visitor Satisfaction
� Content Management � Consumer and Supplier
� Group Booking Online
� Affiliate Marketing
� Analytics - AB Testing and ROI Measurement
� Future of Mobile/Wireless Communication
� Organic SEO
� .travel
4:30 � 4:45 pm: Closing Comments
Release of the latest iPerceptions and HSMAI �Voice of the Customer�
report on leisure travelers in mid-scale hotels. This unique quarterly
web metrics report includes experience and satisfaction benchmarks for
the growing online marketplace in the hospitality industry.
4:45 � 5:45 pm: Networking Reception
One of the most highly praised and best attended conferences on the
annual calendar, past Travel Internet Marketing Strategy Conferences have
delved deep into the topics of search marketing, blogs, legal issues, metrics,
future trends and much more.
Conference partners are American Express, SECURE-RES, iPerceptions,
LodgesandResort.com, The Map Network, Pin Point Media, Real Magnet, Travelscream.com
and VRX Studios. For partnership information, contact Melanie Penoyar,
HSMAI�s director of development at 703-245-8037 or [email protected].
Registration for the HSMAI Travel Internet Marketing Strategy Conference
is available jointly with TIA�s TravelCom or separately. Packaged
with TravelCom, the cost is $1,695 for HSMAI members; $1,495 for TIA members
and $1,895 for non-members. To attend the HSMAI Conference only,
the rate is $345 for HSMAI or TIA members and $490 for non-members.
For more information or to register, visit www.hsmai.org .
HSMAI is an organization of sales and marketing professionals representing
all segments of the hospitality industry. With a strong focus on
education, HSMAI has become the industry champion in identifying and communicating
trends in the hospitality industry, and bringing together customers and
members at annual events, including HSMAI�s Affordable Meetings®.
Founded in 1927, HSMAI is an individual membership organization comprising
more than 7,000 members worldwide, with 39 chapters in the Americas Region.
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