A nine-year Choice employee, Racine previously was in the company's worldwide sales and intermediary marketing division, where she led the largest leisure partnership, AAA/CAA, as the primary interface with executives and club presidents. Racine speaks French and Creole fluently and has a Caribbean cultural heritage.
    
"Hotel developers in the Caribbean will find Caroline Racine's extensive sales, marketing and industry expertise to be a tremendous
asset," said Brian Parker, vice president, emerging markets & new business development. "As evidenced by our agreement with the CHA and Caroline's hiring, Choice is committed to expanding our brand presence in this burgeoning market, and we are now ideally positioned for success."
    
In her new position, Racine is a member of Choice's emerging markets division. The division focuses on recruiting minority franchisees to the Choice system and franchisees from non-lodging industries regardless of ethnicity. It also is tasked with growing Choice's brand awareness and distribution throughout the Caribbean region.
    
About Choice Hotels
Choice Hotels International franchises more than 5,300 hotels, representing more than 430,000 rooms, in the United States and more than 40 countries and territories.