Remembering Tony Marshall, The
|by Dr. John Hogan, CHA MHS CHE, March 2, 2007
If the definition of �hospitality� is taken to include lodging, attractions, food & beverage, entertainment and transportation, then it can be demonstrated that the very essence of much of the world�s intermediate to long-term growth is derived from the hospitality industry.
The hospitality industry lost a remarkable resource in December of 2006, and I had the opportunity to share and celebrate some of the accomplishments of this person at one of the memorial services held last month in his honor.
�Tony� Marshall became known in his career as one who mastered many areas of expertise, including columnist, educator, lecturer, lawyer, and sometimes self-proclaimed hospitality guru. He accomplished goals he set for himself and they all dealt with giving SERVICE.
Those areas of service included:
While specific legislation cannot be unequivocally linked to Marshall�s influence of change, it is generally acknowledged by many industry leaders that he personally influenced improved standards , including room viewers, sliding patio door locks, connecting room dead bolts, furniture maintenance, buffet service and more.
The industry recognized Marshall�s efforts and contributions with a series of awards over the years:
To motivate people, Tony had a favorite phrase. Using their first name, he would add� you are a good man (or good woman).�
Tony, we thank you for your inspiration and counsel and say back to you, �Tony, you were a good man!�
Feel free to share an idea and contact me at [email protected] anytime and remember � we all need a regular dose of common sense.
1 Educational Institute Press release, 1998
The opinions expressed in this article are those of the author and do not necessarily reflect the views of this publication or of Best Western International.
All rights reserved by John Hogan
He serves on several industry boards that deal with education and/or cultural diversity including the Hospitality Industry Diversity Institute, the AH&LA Multicultural Advisory Council, the AAHOA Education and eCommerce Committee and is the Best Western liaison to the NAACP and the Asian American Hotel Owners� Association with his ongoing involvement in the Certified Hotel Owner program.
His professional experience includes over 35 years in hotel operations, food & beverage, sales & marketing, training, management development and asset management on both a single and multi-property basis. He is a Certified Hospitality Educator (CHE) , a Certified Hotel Administrator (CHA), a Master Hotel Supplier (MHS), and a past recipient of the American Hotel & Lodging Association�s Pearson Award for Excellence in Lodging Journalism. He holds an undergraduate degree from the University of Massachusetts and his Ph.D. in International Business and an MBA via Distance Learning from UNW. He has served as President of both city and state hotel associations.
John�s background includes teaching college level courses as an adjunct professor for 20 years, while managing with Sheraton, Hilton, Omni and independents hotels. Prior to joining Best Western International in spring of 2000, he was the principal in an independent training & consulting group for more than 12 years serving associations, management groups, convention & visitors� bureaus, academic institutions and as an expert witness. He has conducted an estimated 3,000 workshops and seminars in his career to date.
He has published more than 300 articles & columns
on the hotel industry and is co-author (with Howard Feiertag, CHA CMP)
of LESSONS FROM THE FIELD � A COMMON SENSE APPROACH TO EFFECTIVE HOTEL
SALES, which is available from HSMAI www.hsmai.org , www.SmartBizzOnline.com,
www.roomschronicle.com and other industry sources.
Director, Education & Cultural Diversity
Best Western International -
THE WORLD'S LARGEST HOTEL CHAIN ®
6201 N. 24th Parkway, Phoenix, AZ 85016-2023
"...we all need a regular dose of common sense "
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|�A Bakers Dozen� of Strategies for Hotel Sales & Marketing Professionals / Hotel Common Sense / John Hogan / June 2006
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