12:30-12:45 pm: Resort Executive of the Year Announcement sponsored by the University of Denver and Yesawich, Pepperdine, Brown & Russell
 
12:45-1:50 pm: Speaker Roundtable Luncheon
 
2:00-3:30 pm: Concurrent Breakouts

Session 1: Operations Track: Human Resource Challenges in the Resort Industry
This session will focus on finding and keeping employees, immigration roadblocks, avoiding discrimination, responding to harassment complaints, effective performance management, and meaningful training. MODERATOR: Andria L. Ryan, partner, Fisher & Phillips, LLP; PANELISTS: Cindy Clark, director of human resources, The Broadmoor, and Tonda Tan, director of human resources, Amelia Island Plantation.
 
Session 2: Marketing Track: Explore Trends in Electronic Marketing, Including Search Engine Marketing and More
A panel of experts will give insight into new developments in electronic marketing and distribution.  Does it replace traditional marketing?  Or, complement it?  Learn the �how�s� and �why�s� of search engine optimization and how to bring your Web site to the next level, and insure it is working optimally for you. MODERATOR: Frank Fredericks, vice president, sales & marketing, Wild Dunes Resort; PANELISTS: Karen Nasuti, president, Nasuti and Hinkle Creative Thinking; Felix Laboy, president & CEO, E-site Marketing; Tom Bewley, director of marketing, Kiawah Island Golf Resort; and Steven V. Seghers, MHS, president, HyperDisk Marketing.
 
Session 3: Current Trends Track: Generating Ancillary Revenue: Creative Techniques for Expanding Resort Revenue Streams
This session will present some of the highlights of the comprehensive HSMAI Resort Best Practices study on Generating Ancillary Revenue released in December 2006.  It will cover both innovative as well as traditional methods to improve revenue streams in spa, golf, retail, food and beverage and other room related categories.  Panelists will represent a variety of resorts and will share their best practices.  The moderator, Heidi Storm Samore (co-author of the HSMAI report with Cindy Estis Green), has extensive experience in corporate revenue management as well as hospitality operations.  MODERATOR: Heidi Storm Samore, senior consultant, The Estis Group; PANELISTS: Jack Case, marketing manager, Kiawah Island Golf Resort; John Bradway, director of innovation management, The Breakers; and Lee Bowden, managing director, The Sagamore.

Session 4: Operations Track: New Technology Condo/Hotels and Fractional Ownership
Thinking about the trend of condo/hotels and fractional ownership?  This session will look at different case studies of the successful transformation from traditional property to a condo/hotel or fractional ownership property.  MODERATOR: Paul Laesecke, senior lecturer, School of Hotel, Restaurant & Tourism Management, Daniels College of Business, University of Denver; PANELISTS: Peter Dann, executive vice president/director of operations, East West Resorts, and Tom Donovan, general manager, Ritz-Carlton Bachelor Gulch.
 
Session 5: Marketing Track: How to Survive and Capitalize on Short Term Weather-Driven Challenges and Opportunities
Surviving and recovering from a weather-driven catastrophe such as a hurricane, earthquake, or fire can be devastating and overwhelming.  However, enduring a weather-driven challenge, such as a rainy or snowy season, in a resort dependent on seasonal travelers can be equally catastrophic for business.  How do you begin the recovery process?  How do you recapture your customers?  Hear from professionals on emergency recovery plans and how resorts have survived and prospered, despite tremendous odds.  MODERATOR: Tjibbe Lambers, marketing & promotions manager, Hershey Resorts; PANELISTS: Mark Glickman, resort director of marketing, Mauna Lani Resort; John McCarthy, president, Sanibel Harbour Resort & Spa; Larry McCue, director of sales & marketing, Keystone Resort; and Tricia Hayes, director of marketing, The Sagamore.
 
Session 6: Current Trends Track: Importance of and Changing Dynamics of the Group Market in the Resort Industry
Industry trends are showing that group market share is becoming more and more competitive.  Learn from the authorities where the future of the group market is headed.  Industry experts will share the trends and advise you how to get your share of the market.  MODERATOR: John Washko, director of sales & marketing, The Broadmoor; PANELISTS: Peter Shelly, executive vice president, HelmsBriscoe, Lorraine Sileo, vice president, information services, PhoCusWright, Inc.; and Emily Malatesta, vice president, Business Development, TIG Global, LLC.
5:30-7:30 pm: Networking Reception in Exhibit Hall

10:00-10:30 am: Networking Break in Exhibit Hall
 
10:30-noon: Concurrent Breakouts

Session 7: Operations Track: Serving the Next Generation Guest
This session will look at technology amenities and services throughout the resort and in the guestrooms required and expected by Gen X and Gen Y guests. MODERATOR: Daniel Connolly, Ph.D., assistant professor, School of Hotel, Restaurant & Tourism Management, Daniels College of Business, University of Denver; PANELISTS: Mike Pusateri, principal, Vantage Strategy Consulting; Michael Schubaack, CHTP, vice president of information technology, Pinehurst, LLC; and Frank Wolfe, Hospitality Financial and Technology Professionals.
 
Session 8: Marketing Track: CRM at Its Best
Explore the new techniques in CRM, including the basics of psychographic profiling.  Learn how your property management systems can be a source of valuable marketing information.  Hear how marketing can help create relationships, not just sell.  See how those relationships can help attract the right client and build your business. MODERATOR: Tom Littleton, president, LMG Data Mining; PANELISTS: Mike Fitzpatrick, vice president, Account Services, Cohorts; David Ralls, vice president, AIR Marketing; Madigan Pratt, managing director, Madigan Pratt & Associates, Inc.; and Bob Gilbert, executive vice president, Intrasight. Inc.