The Two-Way PMS to CRS interface will make it possible to book or update guest reservations through multiple channels including the Best Western central reservation office, online or through an individual property using real-time hotel availability data for Best Western member properties.  Providing single point of entry for availability, rate and reservation requirement management from the PMS, the Best Western member properties will benefit from streamlined maintenance of the Best Western CRS and multiple distribution channels. The Two-Way interface will provide a much improved flow of information enabling Best Western member properties to sell far more effectively, offer better guest service and give guests greater control over their reservations.

"Best Western is dedicated to providing our hotels with products that add value to their operation by complying with our thorough guidelines as established in the certification process," said Denise Heinrichs, Director, Property Systems Services, Best Western International. "We are confident of our endorsement of SoftBrands� Medallion PMS and that it will provide our member properties with the tools necessary to streamline their operations and enhance the guest experience.�

�SoftBrands is extremely pleased to be endorsed by Best Western International with a certified Two-Way interface to Best Western�s Central Reservation System. Because of our reputation in providing exceptional support and service around the globe, we have already developed a solid pipeline of Best Western properties awaiting our certification. We are excited to now be in a position to officially move forward with Best Western and their certification.   We are confident this will be a long and mutually successful partnership,� said Jo Masters, Vice President and General Manager of SoftBrands hospitality, Americas.

About Best Western International
Best Western International is THE WORLD'S LARGEST HOTEL CHAIN®, providing marketing, reservations and operational support to 4,200* independently owned and operated member hotels in 80* countries and territories worldwide. Founded in 1946, this iconic brand is host to approximately 400,000 worldwide guests each night. A pioneer within the industry, Best Western is recognized for its distinctive member-owned business model and diverse hotel portfolio. The company continues to innovate and enhance both the business and leisure travel experience. Since 2004, Best Western has served as the Official Hotel of NASCAR®. For more information or to make a reservation, please visit www.bestwestern.com.

About SoftBrands
SoftBrands, Inc. is a leader in providing software solutions for businesses in the manufacturing and hospitality industries worldwide. The company has established a global infrastructure for distribution, development and support of enterprise software, and has approximately 5,000 customers in more than 100 countries actively using its manufacturing and hospitality products. SoftBrands, which has nearly 900 employees, is headquartered in Minneapolis, Minn., with branch offices in Europe, India, Asia, Australia and Africa. Additional information can be found at www.softbrands.com. To learn more, call (800) 497-0532.

Christina Lanier
813 949 4153
Public Relations
[email protected]