|Maritim Hotels - A Story of Success
Thursday, March 23, 2006. A fresh breeze at the seaside, sandy beaches
and sunshine - this is simply maritime. When opening the first hotel, a
resort at Timmendorfer Strand on the Baltic Sea, a suitable name for the
company was soon found - Maritim. What began in 1969 with the unique concept
of "accommodation and conference facilities under one roof" has in the
meantime developed into one of Germany's leading hotel companies.
Maritim stands for high level comfort, first class ambience, culinary
delights, personal service and hospitality, combined with relaxation and
a wide range of sports and fitness facilities, large conference capacities
and event services at highest professional level. The wellbeing of their
guests has always been in the centre of attention of all Maritim hotels.
For the past 36 years Maritim has specialised in the meetings and conventions
sector, gaining a top position in this field within the European hotel
market. But right from the beginning, resort hotels have also been a strong
Maritim product line. The Maritim Seehotel Timmendorfer Strand, opened
in 1969, is situated directly on the beach. Nowadays a portfolio of five
Maritim hotels along the Baltic Sea offer relaxing holidays on the seaside,
one of them a club hotel. Further Maritim resort hotels can be found in
the Black Forest and the Harz Mountains. Maritim locations abroad are Tenerife,
Malta and Mauritius, and the resort aspect also plays a strong role in
the current international expansion of the company with recent new locations
in Tunisia, Turkey and Bali.
The Maritim portfolio now comprises 44 hotels with nearly 12,200 rooms.
Top sites in central locations - this is one of the most important ideas
on which the company is built. Whether in a city or in a resort location,
all hotels offer the opportunity of leisure, combined with a separate area
for conferences and events. Conference participants and individual travellers
alike are thus able to enjoy their stay in the same hotel. After a business
meeting, spacious wellness facilities offer relaxation. Activities such
as Nordic walking, mountain biking, golf or diving, fine dining or cultural
events are integral parts of Maritim weekend or holiday packages. In Warnsdorf
near Lübeck on the Baltic Sea the guest can even tee off on a 27-hole
Maritim golf course at Maritim Golfpark Ostsee. It belongs to the most
challenging courses in the region.
The Maritim Hotel Company has a good reputation in the hotel sector
and is the most well-known of all German hotel chains. The first hotel,
the Seehotel Timmendorfer Strand, with its generously planned conference
and event area, laid the foundation for Maritim's unique success story.
Soon, further hotels were opened on the Baltic coast, followed by resort
hotels in the Harz Mountains and Bad Salzuflen. Maritim is represented
in spas such as Bad Wildungen and Bad Mergentheim.
Today, a Maritim Hotel can be found in all major German cities from
Berlin via Hamburg, Cologne and Frankfurt to Munich. The latest projects
are the second Maritim Hotel in Berlin (opened in August 2005), the Maritim
Hotel Dresden (opening May 2006) and the Maritim Hotel Düsseldorf
(opening November 2007), all of which will offer the largest meeting facilities
in their respective region.
Conventions and Events with Maritim
Over the years numerous companies and associations have put their trust
in Maritim's conference know-how. Being an experienced specialist in large
events, meetings and conferences, the company established itself as an
important partner for customers from the world of politics, business and
society. Spacious conference halls and perfect organisation by their staff
have helped Maritim to become Germany's largest private specialist in meetings
and events. In many cases Maritim even offers the largest capacities in
the whole region. Some hotels are directly linked to large urban conference
centres, as in Frankfurt, Stuttgart, Bremen, Ulm and shortly also in Dresden.
Most of these facilities are also operated by Maritim. Other conference
centres are directly integrated into the hotel building. The largest hall
of the Maritim Hotel Bonn has room for 2,800 people, while the Maritim
Hotel at Düsseldorf Airport will be able to host up to 2,450 people
in its largest hall.
In the heart of Berlin Maritim is setting standards with a new hotel
opened in August 2005. Large conferences and events with more than 5.800
participants can take place in the elegant new four-star-plus-hotel (505
rooms and suites) right in the government and embassy quarter. The largest
hall alone accommodates 3.090 guests.
New Convention Hotels in Dresden and Düsseldorf
"Accommodation and conference facilities under one roof" at top level
and with the largest capacities in the area - this will soon be possible
also in Dresden and Düsseldorf. On the banks of the river Elbe in
Dresden, in direct neighbourhood of the historic city centre, a first class
Maritim Hotel with 328 rooms is currently being built. It will open in
May 2006. The adjoining International Congress Centre, which has been operated
by Maritim since its opening in May 2004, accommodates up to 6,000 people.
Maritim is also active at Düsseldorf airport. The new Maritim Hotel
Düsseldorf, the first one in the capital of North Rhine-Westphalia,
will be completed there by the end of 2007. The hotel will offer 533 rooms
and suites plus conference facilities for up to 5,000 people in two large
halls and 21 further conference rooms and meeting suites. It will have
direct access to the new terminal building and will thus link the airport
with the new Airport City.
Maritim Planning and Building Competence
The company-owned architects, interior architects and engineers company
Reinhardt und Sander Gesellschaft mbH Planung und Baubetreuung has been
part of the Maritim success story right from the start. Their staff planned
and built the vast majority of the existing Maritim Hotels, as well as
the convention hotels mentioned above. For any future national and international
Maritim projects, this architects office will continue to be available
for all design-related and technical support and advice.
International Expansion (Resort Hotels)
In the past three years the company has rapidly begun to expand its
international presence. Maritim hotels can now be found in Bali (Maritim
Bali Mandira Hotel & Spa on Kuta Beach) and in Turkey (Maritim Pine
Beach Resort on the Turkish Riviera). The Pine Beach Resort is also the
largest convention hotel in Turkey. In Tunisia the guest can choose from
two hotels: the five-star Maritim Hotel Yadis on the beach of Djerba with
a 27-hole golf park in the immediate vicinity and the new Maritim Alhambra
Thalasspa in Yasmine-Hammamet. All resorts offer extensive wellness and
thalasso treatment centres.
The Dubai 1000 hotel fond is planning a four-star-plus-hotel in Dubai
with more than 1,000 rooms and a conference hall of approximately 2,000
sqm. The hotel is supposed to be completed in July 2007 and operated by
In February 2006 contracts were signed for a new four-star-plus-hotel
in Estepona, Spain. The resort, which has 151 suites and apartments, is
situated in a subtropical garden and pool area on the sandy beaches of
the Costa del Sol and will open its gates in summer 2008. This hotel also
offers a professional wellness and beauty centre.
National and International Sales and Marketing
In addition to the company's administrative headquarters in Bad Salzuflen,
Maritim Hotels also operate a large central Sales and Reservations Office
in Darmstadt near Frankfurt. Almost a hundred sales professionals are employed
to look after regular customers and to acquire new business. Maritim also
has eight international sales offices. They are located in London, Horgen/Zurich,
Utrecht, Paris, Gothenburg, Madrid, Milan and in New York. A further office
will be opened in Brussels in 2006.
In a strategic sales and marketing alliance with the internationally
operating Millennium & Copthorne Hotels plc, Maritim is also represented
worldwide. This partnership with the 90 Millennium & Copthorne Hotels
in Europe, the United States, Asia, the Middle East and Australia/New Zealand
creates a worldwide network which ensures that Maritim Hotels are being
marketed on all five continents.
Maritim Hotel-Reisedienst GmbH, the in-house tour operator, organises
and sells travel arrangements for all Maritim Hotels worldwide and also
acts as an IATA travel agency. In all leading Global Distribution Systems
(GDS) such as Amadeus, Galileo/Apollo, Sabre and Worldspan, Maritim is
represented and bookable with its own Chain Code "MM".
Maritim can be reached worldwide through its website www.maritim.com.
In five languages (German, English, French, Spanish and Japanese) one can
find out everything about Maritim and its latest offers and make bookings.