the First of 13 ANA Hotels Scheduled for Rebranding
Tokyo, 19 March 2007 – IHG ANA Hotels Group Japan, the hotel operating joint venture formed by IHG and ANA, today announced plans to co-brand and enhance 13 hotels in Japan currently trading under the ANA brand. All hotels will undergo product, service and operational enhancements and will be progressively co-branded as either ANA InterContinental, ANA Crowne Plaza or ANA Holiday Inn hotels. IHG ANA Hotels Group Japan is committed to ensuring that the co-branding and enhancement efforts bring about significant benefits to hotel guests, corporate clients and events planners from Japan and globally.
Co-branding activities will kick off with the repositioning of the flagship ANA Hotel Tokyo to ANA InterContinental Tokyo on 1 April 2007. Other hotels to be co-branded include:
Chris Moloney, chief executive officer, IHG ANA Hotels Group Japan,
said: “The pace of our co-branding effort means that we are serious about
making our hotels the preferred choice among guests, corporate clients
and event planners across Japan. Our key focus now is on gaining even deeper
insight into the needs and expectations of our customers in order to further
enhance our product and service offerings. Our co-branded hotels will gain
more of an international flavour while still maintaining the essence of
Japanese hospitality that has made ANA the number one hotel brand in Japan.”
Current and co-branded hotel names:
ANA Hotel Hakata and ANA Hotel Sapporo are also scheduled for co-branding. One is proposed to become ANA Crowne Plaza and the other as ANA Holiday Inn. Studies are currently underway to agree on optimal co-branding in light of market requirements and refurbishment works needed for both hotels.
About IHG ANA Hotels Group Japan
IHG ANA Hotels Group Japan is the largest international hotel operator in Japan, with a combined estate of 42 hotels and more than 12,000 rooms across Japan. The company was formed on 1 December 2006 as the hotel operating joint venture of IHG, the world’s largest hotel group by number of rooms, and ANA, Japan’s leading airline. More information is available at www.ihganahotels.com.
|Also See:||InterContinental Hotels ANA Hotels Sign a Hotel Operating Joint Venture Creating the IHG ANA Hotels Group Japan; ANA Hotels to Be Re-branded to ANA-InterContinental, ANA-Crowne Plaza or ANA-Holiday Inn / October 2006|