North America in the next Five Years, and 1,000 Hotels
Internationally Within the Next 10 Years
|ITB, Berlin, March 5, 2007 - Hilton Hotels Corporation (HLT:NYSE)
anticipates adding 1,000 hotels within North America in the next five years,
and 1,000 hotels to its portfolio outside of North America, or internationally,
within the next 10 years. Currently with the industry's largest development
pipeline for any U.S.-based company -- and the strongest in the company's
history -- Hilton Hotels Corporation has more than 775 hotels and 110,000
rooms in development. More than 75 of the 775 properties are located
within the international operations.
"Representing a global, multi-brand company with distinct product types and price points translates into growth opportunities across far-reaching territories and market segments, delighting guests with our genuinely hospitable people and best-in-class products and services," said Ian Carter, CEO Hilton International Operations.
Major Transactions into Regions of Development Focus
Since June 2006, the company has announced several transactions that
enabled it to expand brands that previously existed only in North America,
including Hilton Garden Inn in Germany, Italy and China, Hilton Garden
Inn and Homewood Suites by Hilton hotels in India; and Doubletree by Hilton
in Thailand and China.
In addition to the Hilton brand, the company is focused on expanding
Hilton Garden Inn, Hampton Inn and Doubletree (the latter two have added
"by Hilton" to their names in the international markets). Based on
feedback from research and focus groups in local areas where the company
is concentrating its development efforts, Hilton Garden Inn and Hampton
by Hilton are laying the foundation for new prototypical designs suited
for international development.
The company also will continue its focus on the luxury segment by growing
The Waldorf=Astoria Collection and Conrad hotels around the world.
The company announced during the fourth quarter 2006 that it has signed
a management agreement for a new Conrad in Koh Samui, Thailand, which is
scheduled to open in 2008. Also, the Qasr Al Sharq in Jeddah, Saudi
Arabia, was added to The Waldorf=Astoria Collection in the fourth quarter
Within Europe, the markets in which the company is focusing its development
efforts for Hilton hotels, as well as the Hilton family of brands, include
the United Kingdom for mid-market development and conversion opportunities;
Spain, the second most popular tourist destination in the world with opportunities
for new builds as well as conversion of domestic brands and family operated
hotels across all segments; Italy, where international chains account for
nine percent of the market share and franchising allows independent operators
to retain control while leveraging off the Hilton brand,; Germany a well-established
market for Hilton with opportunities for new hotels in the mid-market sector
and Russia, offering opportunities to develop full-service hotels.
In Asia and the Middle East, the areas of development focus are India,
with a growing economy and middle class, creating opportunities for both
business and leisure travel growth; China, with a strong economy and the
fastest growing GDP in world, new low-cost airlines, and relaxed travel
regulations; Japan, with an improving economy; and the UAE/Qatar, representing
the fourth most visited region in world and the second fastest growing
GDP behind China. Australia and New Zealand also represent strong
areas for development despite high barriers to entry.
Hilton Hotels Corporation (NYSE:HLT) is the leading global hospitality company, with more than 2,900 hotels and 500,000 rooms in more than 80 countries, including 105,000 team members worldwide.
|Also See:||Shaping the Future of High-end Tourism in the Kingdom of Saudi Arabia is The Qasr Al Sharq, a 46 suite Hotel Adjacent to the Jeddah Hilton and Managed by Hilton International / May 2006|
|The 'Qasr al Sharq' in Jeddah, Saudi Arabia to Join the Waldorf Astoria Collection / December 2006|