Hotel Online  Special Report


 Hotels Seeking to Target Meeting Planners Should Exhibit at HSMAI’s
Affordable Meetings® Mid-America Show - April 11-12, 2007, Chicago 
Exposition Space Still Available For Show, New Exhibitor Incentives Offered
MCLEAN, VA (March 2, 2007) – Companies seeking to target quality meeting planners through one of the most highly-regarded trade expositions in the industry are encouraged to register for the seventh annual Hospitality Sales & Marketing Association International’s (HSMAI) Affordable Meetings® Mid-America show, taking place April 11-12, 2007 at Chicago’s Navy Pier, Chicago, IL.
In addition to an audience of more than 1,000 qualified meeting planners, companies that choose to exhibit during HSMAI’s Affordable Meetings® Mid-America program will benefit from the following:
  • $500 discount for HSMAI members (one staff member of the applicant’s firm must be an active member of HSMAI and based at the address to which the contract is mailed)
  • Free electronic post-show attendee list, including demographic information, profiles of attendees, and extensive contact information
  • Exhibitor welcome breakfast and seminar (NEW for 2007 – see description)
  • Pre-show exhibitor educational tools (NEW for 2007 – see description)
  • Exhibiting HSMAI members receive expedited on-site registration and member recognition badges
  • Inclusion in an extensive marketing campaign featuring direct mail and comprehensive broadcast e-mails, reaching over 95,000 planners, as well as ads placed in key industry trade publications
  • Complimentary promotional brochures and stickers
  • A free listing in the official show directory and online directory
  • A comprehensive booth package to help minimize on-site costs
  • Automatic entry in “Best Booth Awards Program”
  • Three (3) exhibitor badges per booth included in the exhibit fee
  • 3:1 planner/exhibitor ratio
  • Pre-show attendee lists at a bargain price
  • Networking opportunities 
NEW FOR 2007

Exhibitor Welcome Breakfast

Taking place on Wednesday morning (April 10) before the show opens, a complimentary breakfast will be served, followed by a NEW Exhibitor Education seminar on “The Importance of Follow-Up,” presented by Theresa Syer, of Syer Hospitality Group, Oakville, ON, Canada.
Exhibitor Toolkit

Exhibitors will receive a toolkit providing the essentials for a successful show, increasing the opportunity for greater ROO (return on objective).  The toolkit will be sent to every exhibitor prior to the show and consists of pre-show marketing and promotional tools, booth display information and sales tips during the show, and post-show follow-up tools.
Exhibitors at HSMAI’s Affordable Meetings® Mid-America show will include hotels and resorts, university conference centers, unique meeting sites, convention and visitor bureaus, cruise lines, transportation companies, trade publications, software and audio/visual businesses, and other meeting and convention suppliers.
The exposition at HSMAI’s Affordable Meetings® Mid-America provides over 37,000 square feet of exhibit space and will feature more than 370 booths representing over 320 companies.  Trade show hours allow planners to do business on the exposition floor early from 10:30 a.m. – 1:00 p.m. on both days.
New Companies Join Exhibition Line-Up
Evidence of its powerful ‘return on investment’ for participants, the line-up for this year’s event will showcase a variety of suppliers, including more than 45 new companies (with more expected to register) joining the roster of exhibitors sure to impress meeting planners attending the highly-anticipated event.
A sample of companies exhibiting for the first time at HSMAI’s Affordable Meetings® Mid-America include: Association of Black Cardiologists International Library; Cable Beach Resorts; The Islands of the Bahamas; Grace Hospitality Hotels & Resorts; The Hyatt Lodge; Illinois State University; jetBlue Airways; Paragon Casino Resort and Hotel;  Sodexho Conferencing; Simon Fine Art; Tiger Oak Publications; and World Hotels.
In addition, a new luxury hotel group has joined the show – Morgans Hotel Group, consisting of the following properties: New York-Morgans Royalton Hudson, Miami-Delano The Shore Club, Los Angeles-Mondrian, San Francisco-Clift, Scottsdale-Mondrian, and London-St. Martins Lane Sanderson.
Beyond a broad selection of destinations, hotels and services at all price points, the exhibition will feature a Mid-America Affordable Meetings® Bookstore offering a one-stop shopping source for attendees to find the most up-to-date publications and resource materials focusing on the needs of meeting planners at every level of experience, as well as a complete line of CMP study materials.
The exposition also offers opportunities for planners to meet one-on-one with industry experts at the Speakers Corner and research a broad selection of destinations and services at all price points.
Prizes, Prizes, Prizes – For Exhibitors and Planners!
For the second year in a row, HSMAI’s Affordable Meetings® will hold its “Best Booth Awards Program” to acknowledge those vendors who show exemplary efforts in targeting and enticing attendees at the trade exposition.  Categories to be recognized for single and multiple booths include: Best New Exhibitor Booth, Best Overall Booth and Best On-Site Booth Promotion and Marketing.  Winners will be announced and prizes awarded during the show.
jetBlue airline tickets, AMEX gift cards and cash prizes, as well as drawings at many exhibitor booths, remain popular attractions for meeting planners.
During the exposition, exhibitors and attendees will be provided with a $10 coupon on both days of the show to purchase food at the concessions in the exposition hall, compliments of HSMAI.
More Than 20 Learning Opportunities Available
Rounding out the program for meeting planners is an educational component featuring five workshops and 15 seminars where planning professionals of all levels of experience can focus on the various “need to know” key subjects of the industry, including a general session featuring a hot industry topic, “The Future of the Meetings Industry: Impact and Actions.”  During this presentation, Joan Eisenstodt, Chief Strategist, Eisenstodt Associates, and Marsha L. Rhea, CAE, Senior Futurist, Institute for Alternative Futures, will conduct a lively and fascinating session that paints a clear picture of what the meetings industry will be like in years ahead and what core competencies planners will need in the future to be considered a successful meeting professional.  All attendees and suppliers are encouraged to attend this informative seminar. 
Over 1,000 attendees, representing meeting and event planners from a variety of organizations, with a majority representing corporate, association and independent sectors and the balance from government, non-profit, education, religious and medical/health care organizations, trade show management and the military, are expected to visit HSMAI’s Affordable Meetings® Mid-America 2007 show.
Attendance at HSMAI’s Affordable Meetings® Mid-America is free-of-charge for qualified meeting planners, defined as those who work full-time, part-time, or as decision-making volunteers for corporations, associations, independent planning businesses, or other active organizations.
Other shows for 2007 include: HSMAI’s Affordable Meetings® West, HSMAI’s Affordable Meetings® West, June 19-20, 2007, San Jose McEnery Convention Center – San Jose, CA (new date pattern) and HSMAI’s Affordable Meetings® National, HSMAI’s Affordable Meetings® National, Sept. 5-6, 2007, Washington Convention Center – Washington, D.C.
For exhibitor information, contact Beth Petersen, show manager, GLM, (914) 421-3377; fax (914) 948-2918; e-mail:  Attendee information is available by calling 1-800-272-SHOW.  Additional information and a complete program schedule can be obtained by visiting the show’s web site at
HSMAI’s Affordable Meetings® is owned and presented by the Hospitality Sales & Marketing Association International Americas region and managed by George Little Management, LLC (GLM).  
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®.  Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region.


8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024

Also See: Receap - HSMAI's Affordable Meetings® Mid-America Show at Chicago’s Navy Pier / April 2006
Affordable Meetings Mid-America Show Sells Out with 344 Booths Representing Hotels and Resorts, Conference Centers, CVBs; April 6 – 7, 2005, Chicago’s Navy Pier / March 2005

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