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Agenda Set for Cornell Hotel School’s Student-Run Conference
Showcases Leaders in Innovation and Sustainability
April 12-15, 2007

Sustainability Through Innovation
April 12-15, 2007

The theme serves as an umbrella for all of the events of Hotel Ezra Cornell (HEC) 82 weekend, tying everything together into a cohesive and coherent conference. Everything that takes place during HEC 82 weekend must, in some way, relate back to the theme 'Sustainability Through Innovation," and all of the print collateral must emphasize the theme. 

Thursday, April 12, 2007

5:30PM - 7:30PM
Welcome Cocktail
Kick off the exhilarating HEC 82 weekend with opening remarks   from Dean Michael Johnson and HEC Managing Director Arthur Chang.

Friday, April 13, 2007

7:00AM - 8:45AM
Opening Breakfast
Oh my, this is the best blueberry muffin I’ve ever had! Breakfast this morning features the best of classic breakfast foods like you have never had them before. Whether you want a full breakfast or just a cup of coffee to start your busy day, you will be pleased with this fresh breakfast.

8:45AM - 10:15AM
"The Entrepreneurial State of Mind”
Mr. Leland C. "Lee" Pillsbury '69, Chairman and CEO of Thayer Lodging Group, will draw on his vast experiences to describe the relationship between HEC's theme of "Sustainability Through Innovation" and his own concept of "Entrepreneurship as a State of Mind." As an audience member, you will learn why you should embrace the uncertainty, disruption, and risk when the worlds (and perhaps your boss) prizes confidence, calmness, and security. You will leave feeling inspired and ready to act!

HEC 81 Student Concept Fair 10:45AM - 11:15AM
Introduction to Student Concept Fair

11:15AM - 12:45AM
Student Concept Fair
The Student Business Concept Fair will showcase business concepts that have been developed throughout the year by select teams of undergraduate and graduate Hotel School students enrolled in the Marketing and Restaurant Development courses. We invite you to visit the exhibition and get to know the teams as they share their ideas with you. Then, “write a check” to invest in your favorites! The winning teams will be rewarded for their hard work and ingenuity. 
12:30PM - 1:30PM
Power Lunch
Olive oil, fresh seafood, mozzarella cheese, ripe tomatoes, and roasted garlic – the only thing missing from this Mediterranean menu is the smell of the sea. Our lavish lunch buffet will make you think that you have traded Ithaca for Italy. And with plenty of space in the ballroom to mingle with other guests, the Power Lunch is not to be missed.

1:30PM - 2:30PM
Connecting with Culture: A Case Study in Sustainable Tourism
By Ethan Hawkes '07 and Professor Robert J. Kwortnik
In a destination dominated by all-inclusive resorts, a different tourism venture seeks to offer guests a genuine connection to the community. "VillageLife Tourism" and its associated "Okra Inn" demonstrate how tourism can be sustainable and can benefit both tourists and local purveyors. The message has so far gone largely unheard in a market that celebrates sand, sun, and service-in resorts that operate in fenced-off compounds. This case study analyzes VillageLife's challenges and prospects, the most promising of which is partnering with the all-inclusive properties.

2:45PM - 3:45PM
Student/Business Collaboration: Darden Restaurants
In October, MMH students participated in a weekend-long supply chain management case study, sponsored by Darden Restaurants. Our first Student/Business Collaboration will start with a presentation by the winning team, followed by relevant comments from Jim Lawrence, Senior Vice President of Supply Management and Purchasing of Darden Restaurants . At the end of the presentation, you will have time to ask questions, and before the weekend event begins, you’ll receive a copy of the case study as “homework”!
7:00PM - 9:30PM
Gala Banquet
The Gala Banquet will honor the past, present, and future of Hotel Ezra Cornell and its mission of “Showcasing Hospitality Education Through Student Leadership.” The interactive menu, designed by Hotel School senior Bradlee Hancock, is inspired by American and French cuisines and will perfectly reflect this year’s Board of Directors’ passion for innovating old traditions. 
HEC 81 Awards Banquet 

9:30PM - 11:30PM
An Evening of Art
When the Gala Banquet ends, you can pick up the shuttle from the Statler Hotel and join us at the Herbert F. Johnson Art Museum for a night to remember. You will have a chance to visit all of the museum exhibit floors while you are enchanted with the live classical music, rich desserts, and your favorite cocktails. And just when you think the evening is over, our Managing Director Arthur Chang, will unveil a big surprise!
Saturday, April 14, 2007

7:30AM - 9:30AM
Continental Breakfast
This morning’s light and airy breakfast is a collaboration of food and tea. Each menu item will be paired with one of Harney and Sons exquisite teas: for example orange poppyseed muffins and Classic Earl Grey. Coffee drinkers, don’t despair, you will find plenty of Starbucks Coffee to enjoy with your breakfast.

9:30AM - 11:00AM
Student/Business Collaboration: Westin Hotels
Our second Student/Business Collaboration will showcase student research from Professor Dev’s Brand Management course. You will have the opportunity to discuss a stimulating Westin Hotels & Resorts case study and learn how Sue Brush, SVP of Westin Resorts, partnered with Hotel School students to develop new ways to brand the company.

10:00AM - 12:00PM
Student Showcase
The Student Showcase will feature a wide variety of projects from talented Hotel School students. As you meander into the Dean’s Brunch, you will be able to talk with students in a relaxed atmosphere, then listen and watch as they demonstrate their best work from Hotel School classes and activities.

10:30AM - 12:00PM
Dean's Brunch
You will have to save your appetite for Dean Johnson’s Brunch because the menu will have all of your breakfast staples, as well as some delicious lunch items. Whether you are in the mood for eggs and Applewood smoked bacon or leg of lamb and watercress soup, you will certainly want to come hungry. 

12:15PM - 1:45PM
“Sustaining the Environment”
What important sustainability decisions does Starbucks make? What do health- and sustainability-conscious consumers value most when choosing restaurants or lodging? How can a property become LEED certified, and what are the challenges of staying sustainable in day-to-day operations? Find out the answers to these and many more critical questions as our diverse panelists discuss what businesses must do in order to be environmentally sustainable.


  • Ted Ning, Executive Director of the LOHAS (Lifestyles of Health and Sustainability) Conference
  • Mark Milstein, Director of the Center of Sustainable Global Enterprise at Cornell University's Johnson School of Management
  • Stefan Muhle, General Manager of Orchard Garden
  • Jim Root, President of ISPA (International Spa Association) and GM of Spa Operations at Sea Island
  • Sandra Taylor, Senior Vice President of Corporate Social Responsibility for Starbucks Coffee Company
  • Mark Wuttke, Principal of Wuttke Group, LLC
2:15PM - 5:15PM
4th Annual Culinary Mystery Box
Calling all gods and goddesses of the kitchen!  The 4th annual Culinary Mystery Box Competition invites you to show off your culinary skills in an “Iron Chef” style competition. Teams of four will create a 3-course meal using pre-selected “mystery” ingredients, which will not be revealed until the start of the event. This year’s theme will be Greek food, although you need not have prior experience with Greek cooking (or with cooking in general). If you want to have a shot at the gold medal, then you’ll have to sign up for the Culinary Mystery Box and be ready for a competition of Olympic proportions!
2:15PM - 3:30PM
Banfi Wine Tasting
Join us for an unparalleled barrel tasting of Poggio alle Mura: discover how the wine’s three grapes—clones BF 30, Janus 10, and Janus 50—contribute their individual character to the final blend. In addition, we will titillate your palate with the captivating Principessa Perlante, the alluring Riserva Brunello di Montalcino ‘Poggio All’Oro’, and the romantic Rosa Regale.

4:00PM - 5:15PM
Chocolate Event
Hotel School Professor Jordan LeBel, resident chocolate expert, will lead guests through a two part lesson on the world of chocolate. Follow the history of chocolate from its beginning as the favorite drink of the Aztec emperor Montezuma to its newest incarnation as solid bars sourcing beans from single countries or even single plantations. Like fine wine, fine chocolate is an experience that is enhanced through side by side comparisons of different chocolate bars. At this event guests will have the opportunity to sample several different types provided by HEC 82’s exclusive chocolate donor, Dagoba Organic Chocolate.

7:00PM - 9:00PM
Sustainable Dinner
Inspired by the theme of this year’s Hotel Ezra Cornell conference, the Sustainable Dinner exposes our guests to the best and freshest products that sustainable farming has to offer. Each of the menu’s five courses, designed by Hotel School senior Sarah Yardeni, will highlight ingredients from a local organic producer. Attendees will enjoy the finest food and wine that New York State has to offer.

7:00PM - 9:00PM
Stuzzichini Dinner
Hotel Ezra Cornell and the Statler Hotel will excitedly feature the newly renovated Taverna Banfi during this special tapas dinner. Hotel School juniors Kirk Kelewae and Scott Westerman have worked closely with Castello Banfi and the Mariani family to create a unique dining experience that reflects the cuisine and atmosphere of Montalcino, Italy. The four-course menu will be served family or tapas style and will be paired exclusively with Castello Banfi wines.

9:00PM - 11:00PM
Closing Cocktail
The perfect ending to another best ever Hotel Ezra Cornell weekend, the Closing Cocktail will bring together guests, faculty, and students to enjoy dessert and music. You will want to pack early, so you do not have to miss a single minute of our farewell festivities.
Sunday, April 15, 2007

8:00AM - 10:00AM
Sunday Breakfast
Sadly, the 82nd Annual Hotel Ezra Cornell officially ends with the Saturday night Closing Cocktail, but before you head home on Sunday, we have a few more amenities for you. Start off the morning by having a leisurely breakfast in Taverna Banfi, where the HEC Board of Directors will be waiting to bid you a fond farewell. And for those of you who run out of room in your suitcase for all of your great amenities, a UPS representative will be in the lobby to help with your shipping needs. We hope that you have enjoyed another best ever HEC and look forward to seeing you again next year. 


Cydney Peters

Jennifer Vollmert '07
HEC public relations director


Also See: Leland Pillsbury, Chairman and CEO of Thayer Lodging Group, Keynote Speaker at 82nd Annual Hotel Ezra Cornell, April 12-15, 2007 / February 2007

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