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Managing Director of Hilton HHonors to Keynote at
 EyeforTravel's North American Marketing Conference


On the 9-10 May in Miami senior marketing executives from America’s leading travel companies will discuss the latest trends in CRM, Branding and Loyalty at EyeforTravel's Sales and Marketing in Travel 2007.  Adam Burke, SVP and Managing Director of Hilton HHonors Worldwide, will open the second day of this well-established event with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy.   He will explain how Hilton HHonors leverage customer information and personalization to maximum affect and strike the optimum balance between technology and personal interaction.   Over 100 people have already registered to attend this event, scroll down to see a full list of attendees.

To see a full conference agenda and a list of speakers click here


Following the keynote presentation by one of the world’s most successful loyalty programs, the airlines and online travel agencies will give their opinion on the best way manage customer relationships.  The VP of Online Marketing for Orbitz and the Director of CRM for Delta Air Lines will be joined by Max Starkov from Hospitality e-Business Strategies.  They will reveal how they have optimized their CRM strategies to retain customers as well as giving their expert predictions on the future of CRM. 


To request a PDF brochure for this event click here


Another session will examine how travel companies build brand loyalty by delivering on the brand promise.  TripAdvisor, InterContinental (tbc) and Transat Distribution Canada will come together to demonstrate how delivering the brand promise has improved their customer retention levels.  With branding such a crucial part of online marketing, travel companies need to be consistent with brand message if they want to manage the customer experience and build loyalty. 


With a whole day of this two day event dedicated to consumer-centric marketing, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending.  Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability. 


As well as focusing on CRM issues, Sales and Marketing in Travel USA 2007 will also examine best practices for managing online content.  On the first day there will be sessions on search engine optimization, content management and user-generated content as well as a presentation on emerging markets by Wyndham Hotels.  Other speakers include Westjet, Yahoo!, Hyatt, Carnival, SideStep and Starwood.  For a full agenda click here.  


Register before 6th April and save money on the price of your conference pass.  For a list of prices and to register click here or send an email to:



Helen Raff


+1 773 929 4032




Job Title

AAA National

Managing Director of Strategy and Plans


Internet Department Director


VP Operations


VP, Marketing

AOL Travel

Director and General Manager

Avenue A/Razorfish

Vice President

Bahamas Tourist Office

Sr. Mgr. Tour & Travel

Bahamas Tourist Office


Bahamas Tourist Office


Bahamas Tourist Office


Barcelo Hotels & Resorts

Senior Director Sales & Marketing

Boca Consulting Group

Principal Consultant

Carnival Cruise Lines

Senior Internet Analyst

Carnival Cruise Lines

VP Marketing Services

CC Africa

Online Marketing Manager



Delta Air Lines

General Manager - Direct Marketing

Delta Air Lines

Director Customer Relationship Management

Disney Destinations

eProduction Services Manager

dRV Public Relations


E-proDirect & MeetingMart

Account Manager

Estancia La Jolla Hotel & Spa


Evodow, Inc



Director of Marketing


Vice President Marketing


VP Marketing and Product

Frommer's Travel Guides

Director, E-Business Development

Gannett Pacific Publications

Director of Online and National Sales

Highgate Hotels

Regional Director - Revenue & Distribution

Highgate Hotels

Vice President - Revenue & Distribution

Hilton HHonors

SVP & Managing Director

Hilton Hotels Corporation

Director, CRM/Customer Loyalty

Hilton Hotels Corporation

Director, eDistribution Marketing




Hospitality e-Business Strategies

President & CEO

Hoteles Solaris de Mexico

E Commerce Manager

Manager Hotel Evaluations/Consumer Reviews


Director eCommerce

ICE Portal


Integrative Logic

Account Manager

Integrative Logic

Director of Travel and Leisure

Interval International

Director of Marketing

Lodging Interactive

Founder and President

Lodging Interactive

V.P. Business Development

Lonely Planet Publications

Partnership and Licensing Director


Director of Marketing Communications




Search Media Analyst


Senior Search Media Analyst

Norwegian Cruise Line

Manager of Operations


VP Online Marketing

Payless Car Rental

Director of Relationship Management

Prism Hotels & Resorts

Corporate Director of Revenue Management

Pueblo Bonito Hotels And Resorts Mexico

Director of Business Development



Royal Caribbean Cruises, Ltd.

Director, CRM Business Integration

Royal Caribbean International

Manager, Interactive & Direct Marketing

schmap, inc.

VP Biz Dev

ShermansTravel Media

Advertising Director


VP Sidestep

Signature Travel Network

Vice President, Internet Business Solutions


Skylink voyages


Sol Melia Hotels and Resorts, The Americas 

Director Online Marketing

Solaris Hotels


Solaris Hotels


Solaris Hotels


Solaris Hotels

Travel Agency Manager

Sound Hospitality Management

Vice President of Sales

Starwood Hotels and Resorts Worldwide

Director of SPG Interactive Marketing

TG Madison

Account Supervisor

The Crane

Marketing Manager

The Hertz Corporation

Advertising & Web Marketing Manager

Tishman Hotel Corp

Director Internet Development

Transat Distribution Canada

Director of Marketing


Director of Marketing


Merchandising Coordinator


VP Marketing

Tripso Inc




Vail Resorts

Director of Corporate Marketing

Vangarde Solutions

Electronic Marketing Specialist

Vision Critical

Marketing Coordinator

Walt Disney Parks and Resorts

Business Manager


Director, Web Business

WestJet Airlines

Executive Vice President, Commercial Distribution

Westmont Hospitality Group - Canada

Executive Director Revenue Optimization

Wisco Hotel Group

Vice President of Sales & Marketing

Wyndham Hotel Group International

VP International Marketing and Strategy

Wyndham Vacation Ownership


Wyndham Vacation Ownership

Senior Director

Yahoo Search Marketing

Senior Director Search Marketing Travel Category



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