Hotel Online  Special Report
Blue Square Studios' Hospitality Toolkit Builds Brand
with New Website for Elegant Hotels Group
Phoenix, AZ (March 8, 2006) -- Blue Square Studios has created and launched a new website with significantly enhanced interactive features for Elegant Hotels Group in Barbados. The new website,, incorporates Blue Square Studios' proprietary Hospitality Toolkit to provide comprehensive e-commerce tracking, reporting and real-time modifications. 
The Elegant Hotels Group includes Crystal Cove Hotel, Turtle Beach Resort, The House, Colony Club Hotel and Tamarind Cove Hotel, as well as Daphne's Barbados, a sister to the well-respected Daphne's restaurant in London.  The new site incorporates an introductory landing page, individual pages for property descriptions and reservations and a page dedicated to Daphne's Restaurant. Phase Two of the project, in progress, will provide appealing, detailed content for a Barbados Destination Guide where prospective guests will access an interactive destination map that is driven dynamically through the Hospitality Toolkit. 

Blue Square Studios' Hospitality Toolkit platform provides simple content management, membership access, email campaigns for both members and prospects, marketing ROI tracking functions and an interface to other applications and systems. The Hospitality Toolkit gives Elegant Hotels' corporate sales and marketing team detailed campaign tracking and ROI reporting for all five of its properties' offline campaigns, search engine marketing, and the ability to track member conversions to their sources.

"The Elegant Hotels Group collection offers guests a choice of the most distinctive resort experiences in Barbados," said Michael Poynter, COO, Elegant Hotels Group. "In choosing Blue Square Studios as our e-commerce partner we found a company that helped us build online capabilities that no only reflect our brand positioning but also give us the tools to express our leadership in the market." 

"We are very pleased to be a integral part of the Elegant Hotels marketing team - having the opportunity to redefine their online brand and establish Elegant Hotels' leadership position among luxury hotels in Barbados," said Shane Ettestad, President and CEO of Blue Square Studios. "We pride ourselves on the industry leadership that makes Blue Square Studios the choice of discerning hospitality brands and makes our clients leaders in e-commerce marketing."

For more information, visit, email or call 623.466.6611
About Blue Square Studios (
Blue Square Studios is a leading provider of web presence management solutions for the hospitality industry. By combining its Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Clients range from small hotel chains/management groups to large hotel corporations (including Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels); and from destination resorts and boutique hotels such as Sedona Resorts' Enchantment, The Amalfi Hotel in Chicago and the Portola Plaza Hotel to restaurant groups and stand-alone properties. Leading Hotels of the World  selected Blue Square Studios for its Leading Service Provider Network and so far this year the company has received the HSMAI "Golden Click" Award and two Web Awards from the Web Marketing Association. 


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

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