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Doubletree Guest Suites® Naples, Florida Named the Top Performing
Hotel in the Doubletree Brand with the Highest Overall
Performance Scores
Twenty Doubletree Hotels Recognized for 2006 Achievements
BEVERLY HILLS, Calif., March 22, 2006 – Doubletree recognized its properties for outstanding efforts in 2006 as part of the brand’s Hotel Performance Awards Program during the Doubletree General Managers Conference in Scottsdale, Ariz.  Twenty awards in various categories were presented to hotels chosen from the brand’s 175 hotels across North America.   Each hotel award winner received individual recognition during a specially planned celebratory reception at the conference in early March.

“Whether it is surprising a guest with a simple, helpful gesture or creating a wide-reaching program that brings together members of our community with team members at our hotels, we are truly proud of the multitude of resources and talents our Doubletree hotel team members provide each and every day,” said Dave Horton, senior vice president -- brand management for Doubletree.  “We are proud to present the Doubletree Hotel Performance Awards Program to acknowledge those hotels and individuals that have embraced a daily commitment to deliver an outstanding hotel experience as well as make a difference in the lives of others.”

Finalists for the Connie Awards and Doubletree Pride Awards were determined by three key components: a Brand Consistency Index (a measurement of Physical Condition, Cleanliness, and compliance with Brand Standards), Guest Loyalty Scores (a combination of three scores from the Doubletree Satisfaction and Loyalty Tracking Report) and the Brand Promise Scorecard (a rating system of 12 key performance service indicators by the brand).   


Named in honor of company founder Conrad Hilton, this award is presented to the top-performing hotel in the Doubletree brand with the highest overall hotel performance scores:

• Doubletree Guest Suites® Naples, Florida

Doubletree Guest Suites® Naples, Florida
 12200 Tamiami Trail North
Naples, Florida

The brand also was proud to present its Doubletree Pride Awards.  These awards are presented to the top ten hotels across all brand product lines.

• Doubletree Hotel Durango, Colorado
• Doubletree Guest Suites Naples, Florida
• Doubletree Hotel Atlanta/Alpharetta-Windward, Georgia
• Doubletree Hotel Historic Savannah, Georgia
• Doubletree Hotel Chicago/Alsip, Illinois
• Doubletree Hotel Bay City-Riverfront, Michigan
• Doubletree Hotel Missoula/Edgewater, Montana
• Doubletree Hotel Richmond Airport, Virginia
• Hotel Roanoke & Conference Center, Virginia
• Doubletree Hotel Madison Downtown, Wisconsin

Doubletree introduced two new awards that celebrated exemplary accomplishments in specific measurements of product quality, customer satisfaction, guest loyalty and quality assurance scores in 2006.

  • Most Improved Quality Award – Gallery One - Doubletree Guest Suites Ft. Lauderdale, Florida Presented to the hotel with the highest percentage gain in total quality scores year-over-year.
  • Hospitality Award of Excellence – Doubletree Guest Suites Naples, Florida Presented to the hotel with the highest aggregate guest loyalty scores, specific to seven key hospitality and service measurements.
  • Housekeeping Award of Excellence – Doubletree Hotel Atlanta/Alpharetta-Windward, Georgia Presented to the hotel with the highest aggregate guest loyalty and quality assurance scores, specific to five housekeeping and cleanliness measurements.
DOUBLETREE 2006 CARE CUP – Doubletree Hotel & Suites Pittsburgh-City Center, Pennsylvania

The Doubletree 2006 CARE Cup, one of the most prestigious hotel performance awards presented by the brand, was proudly presented to the Doubletree Hotel & Suites Pittsburgh-City Center.  This hotel demonstrated consistent and exceptional performance on:

• Quarterly summary reports (CARE Packets) presented by hotels for each of the four qualifying quarters of 2006, which illustrates how hotel team members care about their guests, their team members and their local community.  

• The full-service hotel also scored consistently in the top 10% of the Doubletree Brand Promise Index – a measurement of the Doubletree delivery of CARE Values to hotel guests.

DOUBLETREE ENVIRONMENTAL CARE AWARD – Doubletree Hotel & Executive Meeting Center Portland-Lloyd Center, Oregon

A new addition to this year’s Doubletree Performance Awards program, this recognition is awarded to one hotel that demonstrates an outstanding commitment to implementing and demonstrating sustainability and environmental outreach efforts that impact their guests as well as the local community.  

Several months ago, the Doubletree Hotel & Executive Meeting Center began the journey to make a conscious and measurable effort to become an eco-business authority that they hoped could be a model of conservation for the hotel industry.  They created a “Green Team” of employees who spearhead the property’s efforts to implement sustainable practices and to keep fellow employees informed of these measures.  

Initiatives implemented in the past year include comprehensive recycling programs, environmental purchasing policies, a composting program with the city and even an incentive program for both team members and hotel guests alike who choose to use the city’s mass transit system for their travels.  This Doubletree recently launched what is known to be one of the hotel industry’s first Carbon Calculators with The Climate Trust that educates and encourages hotel guests and meeting planners about ways they can reduce their carbon footprint when traveling.

Because of their extensive environmental efforts, the property has earned a Green Seal® Lodging Sustainability certification. This 476-room Doubletree became the first lodging property in the state of Oregon and the largest hotel west of the Mississippi to receive a certified, sustainable designation.

Doubletree Crystal Cookie Awards celebrate those hotels that demonstrate an extraordinary commitment to embracing the brand’s CARE culture and share that commitment with their local community, their guests and their fellow team members.

2006 Community CARE Award – Doubletree Hotel Charlottesville, Virginia

The Doubletree Hotel Charlottesville warmed hearts and homes across the Charlottesville community this holiday season with tours of “Greg’s House.” This six-foot-tall house, created by Greg Holder, the hotel’s beloved and official “cookie man,” was constructed from more than 1,500 of the brand’s legendary chocolate chip cookies and was created to celebrate the importance of home for the holidays.

In order to encourage Charlottesville residents to share in the spirit of giving, the Doubletree Hotel invited hotel guests and the community to tour the holiday house throughout the month of December and enjoy one of the delicious Doubletree cookies used to make Greg’s House for only $1.00.  100% of the proceeds from the cookie sales led to the donation of thousands of dollars to the local Charlottesville chapter of Habitat for Humanity. 

2006 Customer CARE Award -- Doubletree Hotel Alana Waikiki, Hawaii

In mid-October early on a Sunday morning, the suddeness of a strong 6.7 earthquake surprised many people in the state of Hawaii.  What became more of a challenge after the tremor was the fact that even though this hotel was located in the heart of Waikiki – the recovery efforts to restore power and communications unfortunately took many more hours than expected. 

Several letters were submitted to Doubletree’s corporate office, complementing the Doubletree Hotel Alana Waikiki for their outstanding professionalism, calm composure and dedication to guest safety and service during a challenging time.  Much of the hotel team sacrificed their own being away from their own homes, and other employees even came in during days off to devote their time to keeping hotel guests regularly informed about the status of the quake and the re-opening of the airport, as well as ensuring existing and arriving guests received water and food during the several hours until power and communications returned to normal.

Teaching Kids to CARE®  2006 Spring Initiative Award – Doubletree Hotel Norwalk, Connecticut

Doubletree has enjoyed a successful relationship with the National Arbor Day Foundation® during the past two years.  As part of the brand’s educational initiative with adopted schools and youth organizations across the country, the Doubletree Teaching Kids to CARE program has planted 50,000 new trees to help re-green America and save our earth and its vital resources.

When it came to the brand’s tree-planting adventure last Spring, there was one hotel that really took Teaching Kids to CARE to a whole new level.  The team at the Doubletree Hotel Norwalk took their Teaching Kids to CARE tree planting event to the City of Norwalk to see if they could work together to recognize kids for their commitment to caring about the environmental 3 Rs – reduce, reuse, recycle.

The end result was a citywide Arbor Day celebration that included a local tree and landscaping company, area tree planting and conservation organizations, city leaders and the Doubletree Hotel Norwalk, who provided an inspirational lesson for hundreds of kids and adults that they would not soon forget.

Teaching Kids to CARE 2006 Fall Initiative Award – Doubletree Hotel at the entrance to Universal Orlando®, Florida

Doubletree introduced a new approach to thousands of kids across the country this past Fall by teaching them the importance of caring about endangered and threatened animals.  Thousands of grade school age students in more than 140 cities across the country learned important lessons through a unique relationship created by Doubletree in conjunction with World Wildlife Fund.  As a result, the kids were given the opportunity to symbolically adopt more than 1,000 threatened and endangered animals from around the world.

The Doubletree Hotel at the entrance to Universal Orlando adopted Gotha Middle School in Orlando and successfully completed a lesson plan on endangered and threatened animals.  The hotel encouraged their colleagues at Sea World® Orlando to donate five prizes to be given to the top five essays written by the students.

The school had just completed the grand opening of a new “Outdoor classroom.” An unused piece of land between two classroom wings was turned into an impressive butterfly garden and Koi Pond.  This became the perfect location to conclude their endangered animal celebration with the students and to help tie in the importance of the ecosystem to all creatures on the planet. 
However, the Orlando sunshine can become quite extreme for students during the warm months at the beginning and end of the school year.  This Doubletree took their caring lesson a step further by donating cookies for a cookie drive and helped them raised the hundreds of dollars necessary funds to create a shade canopy to make the outdoor garden a more enjoyable experience for everyone.

Conference Backgrounder
Themed “Sounds of the Promise,” the Doubletree Hotels General Managers Conference offered opportunities for general managers and corporate team members to learn, network and build relationships through brand-specific meetings, interactive workshops, guest speakers and award presentations.  

About Doubletree
With a growing collection of contemporary, upscale accommodations in more than 180 gateway cities, metropolitan areas and vacation destinations throughout the U.S., Canada and Latin America, Doubletree Hotels, Guest Suites, Resorts and Clubs are distinctively designed properties that provide true comfort to today’s business and leisure travelers.  From the millions of delighted hotel guests who are welcomed with the brand’s legendary, warm chocolate chip cookies at check-in, to the luxurious Sweet Dreams® by Doubletree sleep experience, to the advantages of the award-winning Hilton HHonors® guest reward program, each Doubletree guest receives a satisfying stay wherever their travels take them.  For further information or make reservations for any Doubletree hotel, visit our consumer website at or call l-800-222-TREE in the U.S. and Canada. 


Thomas Wingham
Doubletree Media Relations


Also See: Two Hotels Tied as the Top Performing Hotels in the Doubletree Brand with the Highest Overall Hotel Performance Scores: Doubletree Guest Suites Naples, Florida and Doubletree Hotel Bay City, Michigan / March 2006
Doubletree Guest Suites Naples, Florida Named 2004 Top-performing Hotel in the Doubletree Brand / March 2005
Doubletree Recognizes Top Hotels for Performance During 2003 / March 2004
Doubletree Recognizes Top Hotels for Excellence in Hotel Performance During 2002 / April 2003


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