News for the Hospitality Executive
|NEW YORK, March 15, 2007 – According to PricewaterhouseCoopers,
there were a total of 24 new hotel brand launches in the U.S. in 2005 and
2006, which is the largest number of brand introductions in a two-year
period since 1989. The new brand launches represented non-U.S. brands affiliating
with hotels in the U.S., new concepts targeted at Gen-Xers and Millennials,
independent brands, brands affiliated with established lodging companies
and brands at many price levels.
“Accelerating demand, the increasing representation and influence of Gen-Xers and Millennials, globalization and the trend for major brands to offer a range of service and price levels -- all occurring at the same time that supply growth is accelerating -- is resulting in a record number of brand introductions,” explains Bjorn Hanson, Ph.D., and principal in PricewaterhouseCoopers' Hospitality & Leisure practice.
The following tables summarize 2005 and 2006 brand introductions in
Among the brands introduced in the US in 2005 and 2006, ten brands were introduced by new companies, two brands were international brands new to the US lodging market and one was a brand extension. Further, four of the nine brands introduced in 2006 were primarily targeted towards the Gen X population.
|Also See:||Italian Fashion House Missoni Licenses Rezidor SAS Hospitality to Develop and Operate a Lifestyle Hotel Brand of the Same Name: Hotel Missoni / November 2005|
|Marriott Pursuing Development of the Renaissance ClubSport, a Sports/fitness and Lodging Concept - an Extension to the Renaissance Hotels & Resorts Brand / September 2005|
|Fashion Designer Giorgio Armani and Mohamed Ali Alabbar Sign 'Armani Hotels and Resorts' Agreement for International Collection of Luxury Hotels and Resorts / May 2005|
|Starwood to Debut New Brand to Compete Directly with Courtyard by Marriott and Hilton Garden Inn; The Design Work for the Yet to Be Named Brand Being Done by Same Team that Created W Hotels / June 2005|
|Intercontinental Hotels Group Embarks on Seventh Brand; The Hotel Indigo (TM) Brand Created Primarily for Conversions / April 2004|
|Rezidor SAS Creates New Brand - Cerruti; Plans to Appeal to the 'Thirty-something' Market / Mar 2003|
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