Hotel Online  Special Report
Blue Square Studios wins HSMAI Adrian Awards
For Excellence in Hospitality E-Marketing
Phoenix AZ (March 5, 2007) - The Hotel Sales & Marketing Association International has again selected Blue Square Studios ( to receive Adrian Awards for developing exceptional web site solutions for two luxury hotels making the transition from chain to independent branding. 
According to HSMAI, their Adrian Advertising, Public Relations and Web Marketing Awards Competition has grown to become the largest and most prestigious travel event of its kind in the world, attracting over 1,800 entries from 52 countries. The contest embraces virtually every area of the travel industry including hotels, airlines, cruise lines, car rental companies, destinations, and credit card companies. 
The Kahala Hotel and Resort ( ) won a Silver Adrian Award for the website developed by Blue Square Studios. "Blue Square's e-marketing counsel helped us create e-commerce capabilities that continue to serve us extraordinarily well," said Glynis Esmail, Vice President of Landmark Hotels Group, owner of the Kahala Hotel & Resort. 
Blue Square Studios received a Bronze Adrian Award for the Portola Plaza Hotel website ( ) and use of its Hospitality Toolkit T web presence management system.  "HSMAI's Adrian Award reinforces the fact that we made the right decision in selecting Blue Square Studios to develop our website.  Blue Square Studios Hospitality Toolkit T benefits us greatly by enabling us to launch specials quickly, Plus the built in auto-respondents ensure we are providing great customer service in an efficient, timely and cost effective manner. . ," said Wade Bryant, the Director of Sales at The Portola Plaza Hotel. 
"Blue Square Studios congratulates the sales and marketing teams at both the Portola Plaza Hotel and the Kahala Hotel and Resort on the HSMAI Adrian Awards," said Shane Ettestad, President & CEO of Blue Square Studios. "Blue Square Studios is proud to have earned Adrian recognition again from the HSMAI, our hospitality industry peers, who appreciate that combining industry insight and robust tools produces results." 
For more information, visit, email or call 623.466.6611. 
About Blue Square Studios: 
Blue Square Studios ( is a leading provider of web presence management solutions for the hospitality industry. By combining its ground-breaking Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes, with or without IT resources.  

About HSMAI 
HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines, as well as connecting its members with customers. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide. HSMAI's Americas Region , headquartered in McLean, VA, consists of 38 chapters in three countries. HSMAI's European Region , headquartered in Oslo, Norway, consists of five national chapters in Europe. The Asia Pacific Region is under development. The HSMAI Foundation was established in 1983 to serve as the research and educational arm of HSMAI. 


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: Blue Square Studios Powers ARAMARK Harrison Lodging's Online Marketing; Hospitality Toolkit tm Enables 43 Properties / December 2006
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Blue Square Studios Wins Three Web Marketing Association Awards for Excellence in Hospitality E-Marketing / October 2006
Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006
Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006
Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006
Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
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Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
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