Hotel Online  Special Report

Newmarket International Appoints Patrik Wennerland
to Sales Director EMEA
Hospitality Industry Veteran Brings Years of Experience and
Expertise to Expand Newmarket’s International Reach

Portsmouth, NH/London, UK,  January 16, 2007 —  Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, today announced that it has appointed Patrik Wennerland to Sales Director EMEA. In this role, Wennerland is responsible for managing the EMEA sales team to help deliver continued sales growth and reinforce Newmarket’s leading market position. 

Patrik Wennerland brings over 15 years of international experience in global, regional and local sales and marketing in the travel and hospitality sector to the Sales Director role. He comes to Newmarket from myhotels Ltd, a luxury lifestyle boutique group in London, where he was the Managing Director. At myhotels Mr.Wennerland led a successful repositioning of the group in the international marketplace and expanded the company’s overall portfolio by rebuilding and refocusing the sales team. 

“Patrik is a key appointment for Newmarket at a period of very high and escalating growth. With an EMEA team able to do business in ten languages, an industry leading product set, and an established base of over 8,000 customer installations, the prospects for Newmarket have never been better,” said Steve Lambert, Managing Director EMEA, Newmarket International, Inc. “Patrik’s extensive industry experience will ensure that we are able to get Newmarket’s proven solutions to the key decision makers.”

In addition to his tenure at myhotels, Mr. Wennerland held other critical leadership positions within the hospitality industry. Previously, he was Vice President of Sales & Marketing at Park Plaza Hotels Europe where he led all corporate sales and marketing efforts. Before that, he held VP roles at Golden Tulip and swissôtel Management Ltd as well as Choice Hotels International. 

About Newmarket International
Newmarket International, Inc. ( is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 8,000 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket is the registered trademarks of Newmarket International, Inc. 


Traci Gere
Director of Marketing
Newmarket International, Inc
(603) 436-7500
Direct: (603) 427-5808:

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

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