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Associates and Guests for Portfolio Growth . 48-Property Sage Combines Financial Metrics with Guest Information for Real-Time Budgets, Forecasting to Boost Property Performance |
| January 31, 2007 - Sage Hospitality Resources,
LLC sets high standards for itself in every operational area and meeting
its goals is driving company growth. The Denver, Colorado-based hotel
company has 48 properties in its portfolio and delivers solid profitability
to its owners, personalized service to guests, and professional support
to its associates. An impressive list of deliverables and one that
Sage is leveraging its extensive technology resources and hotel
computer systems to achieve.
�Sage is unique because instead of choosing which of its stakeholders to satisfy first -- owners, guests, or associates -- it is successfully fulfilling the requirements of all three simultaneously,� said Courteney Parker, Senior Vice President � Financial Services for Sage Hospitality Resources. �We designed our entire corporate technology infrastructure, hospitality accounting software and hotel management software to accomplish this task.� Until recently Sage used a number of separate systems that included accounting, guest services, and ADP reporting applications to generate information to be manually entered into a corporate macro-based version of Excel. The process was lengthy and labor intensive, and the output was not available to managers until month-end. This changed in mid 2005 when Sage upgraded its corporate information systems by consolidating all of its operating, accounting, and guest data in a single centralized business intelligence software database for instant management access to operating information. Sage installed the Execuvue® Cognos-based business intelligence system from Aptech Computer Systems to house and organize the combined operating data from its properties and make it readily accessible to managers. �We used to spend most of our time reviewing and entering data from separate systems. Now we are utilizing an enterprise business intelligence software system and our focus is on analyzing our property information for better decisions.� Sage is using its new business intelligence application to provide operating information from every property and department down to the account line level. It also uses Aptech�s Targetvue budgeting and forecasting tool to automate �what-if� analysis, in conjunction with Execuvue to create advanced flexible reports for owners and managers. �Both applications are Cognos-based. We chose to work with Aptech and install its tools because they know the hospitality business and how to apply the right technology.� Parker reports that Sage has also transformed
the way it thinks about many areas of its operations thanks to the new
database technology. �We used to enter our budget numbers on a blank
sheet to work through the �what-if� mathematics, but Targetvue enables
us to roll our actual data into go-forward forecasts we can quickly modify.
Our managers enter percent increases or decreases to existing budgets to
create global changes that test the impact of a possible strategy.
They do not have to adjust every line.�
�My job for the past year has been to help all our properties understand how to access and analyze information in Sage�s new business intelligence database tool set,� said Brian Treadwell, Asset Manager for Sage Hospitality Resources. �Execuvue�s functionality allows managers to see a top-to-bottom P&L for their properties and query the information to improve their performance; they have never been able to do this before.� Aptech assisted Sage�s IT team in creating the channels to move property data from its 48 hotels into new consolidated data tables to make it accessible to Sage�s executives for analysis. Brian Treadwell said, �Now we are able to perform nearly any type of comparative analysis to evaluate property performance any time in the month. With Execuvue and Targetvue all mining information from a single database, Sage only needs one application suite to make faster decisions based on current information.� About Sage Hospitality Resources
About Aptech Computer Systems
Incorporated in 1970, Aptech is a financial and operations technology solutions and service company whose products include state-of-the-art back office, business intelligence and enterprise planning products: Profitvue?, Execuvue? and Targetvue. Over 1,100 users, including very large chains, multiple-property management companies and single site hotels, utilize Aptech solutions to understand their financial and operational data. By offering the hotel industry a solid resource of hospitality professionals, and through its proven ability to evolve technology offerings as the market dictates, Aptech is proud to have earned 100% customer loyalty. Execuvue and Profitvue are registered trademarks and MyExecuvue? is registered to Aptech Computer Systems, Inc. All other trademarks are owned by their respective holders. |
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