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 Boutique Urban Hotel Owner, the Aspen Hotel Group,
Changes Name to Provenance Hotels
PORTLAND, Ore. – January 16. 2007 - Formerly Aspen Hotel Group, Provenance Hotels launches its new name which closely fits the company’s goals and vision. With multiple hotels exuding unique artistic identities and a high-level of service, the new name is a perfect representation for the company that owns and operates urban, art-filled and boutique hotels. “Provenance” is most often heard in the art world when a piece of art needs authentication or proof of origin.

“Our company vision and goal is to continue creating hotels that incorporate a specific art direction and high-level of service into the brand of a property,” said Gordon Sondland, president of Provenance Hotels. “Provenance is a fitting word to describe our focus on high design, unique service offerings and story around the arts.”

The company is actively looking to acquire additional assets primarily in the Western United States and Western Canada as an outright purchase or a joint venture with existing owners. Provenance Hotels focuses on urban full-service hotels between 100 and 400 rooms. It is also keenly interested in specific key suburban or airport locations that are currently branded or underperforming. With its expertise in developing a story around the arts, the company finds properties that it can de-flag and re-brand completely.

Provenance Hotels currently owns and operates five hotels: Hotel Lucia in Portland, Ore. (Conde Nast Traveler’s Top Hotels in the World), opened in 2002; Hotel deLuxe in Portland, Ore., recently opened in 2006; Hotel Max in Seattle, Wash. (honored with multiple design awards), opened in 2005; Hotel Murano in Tacoma, Wash., which will launch in the fall of 2007; and Hotel Preston in Nashville, Tenn., opened in 2003.

Above:Hotel Max
620 Stewart St
Seattle, Washington
Left:Hotel Preston
733 Briley Pkwy
Nashville, Tennessee
About Provenance Hotels

Provenance Hotels conducts a wide array of services in the hotel industry that include financing, developing, acquisitions and operating hotels nationwide. It strategically works with both independently owned and nationally affiliated brands with an emphasis on mid-sized upscale properties. It passionately specializes in redeveloping boutique urban hotels with a distinct art direction, such as the Hotel Lucia and Hotel deLuxe in Portland, Ore., and the Hotel Max in Seattle, Wash. Provenance Hotels, formerly Aspen Hotel Group, can be found on the Web at


Dina Nishioka
Provenance Hotels
An Aspen Company
503.295.2122 x223


Also See: The 130-room Mallory Hotel in Downtown Portland Being Acquired by the Aspen Hotel Group / July 2004
Gentner Family Selling Portland's Imperial Hotel; New Owners to Renovate the 128 room Hotel to Modern Boutique Named Hotel Lucia / Dec 2001


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