Hotel Online  Special Report

Atlas Hotels Adds Passkey to Maximize Group Business
Town & Country and Kona Kai Resorts
Offer Passkey to all Event Planners
(San Diego, CA/Quincy, MA) – February 7, 2007 – Passkey International, Inc., the world’s leading online group reservation system, today announced that Atlas Hotels has agreed to implement Passkey at its two primary properties, the Kona Kai Resort & Spa, and the Town and Country Resort & Convention Center, both based in San Diego. Atlas Hotels will be able to offer Passkey to all its planners and events – from weddings, corporate events and meetings, to conferences and conventions. 

"Passkey provides us an important competitive edge in the meetings market," stated C. Scott Brown, Director of IT Services for Atlas Hotels. "Passkey allows us to offer group planners and attendees the tools they need to ensure their events' success. From online group hotel reservations to real-time pick- up reports, we are entering a new future of meeting services. Our staff can now stay focused on our customers' immediate needs." 

The implementation of Passkey aligns well with Atlas' mission to exceed planner expectations for event success. Planners will benefit tremendously from Passkey's custom event websites, where attendees can make in-block hotel reservations, as well as from 24/7 access to online event reports which enable planners to manage their event housing. With Passkey, Atlas Hotels can: 

  • Offer group attendees online booking through custom event websites 
  • Drive ancillary revenues from up-selling hotel services and amenities to group attendees 
  • Establish better room block-optimization and reduce attrition exposure and wash 
  • Offer planners access to real-time pick-up and booking pace reports 
  • Upload rooming lists in any format 
"Atlas Hotels is a great addition to our growing network of Passkey-enabled hotels," said Greg Pesik, President and CEO, Passkey International Inc. "More and more hotels are realizing that Passkey is a must- have tool that planners are asking for. Not only does it offer powerful online hotel booking functions for groups; importantly, it provides planners real-time access to their event housing status." 

About Atlas Hotels 

Atlas Hotels, a company instrumental in the growth and development of the tourism industry in San Diego over the past 50 years owns and operates the 1000 room Town and Country Resort & Convention Center and the 129 room, bay front Kona Kai Resort. The 40 acre Town & Country Resort & Convention Center is the largest privately owned convention and meeting hotel on the West coast. 


About Passkey 

Passkey is the worldwide leader in online group reservations. The Boston-based technology company offers event planners and providers a powerful web-based application to optimize group hotel reservations. The heart of the Passkey system is an innovative online booking engine that lets group attendees make and manage their hotel reservations online in the contracted group block, while allowing event planners and hotels to access real-time reports and event information. Offered as an onDemand solution, Passkey delivers benchmark speed, security and scalability. 

The Passkey-enabled global network consists of over 85% of major U.S. Convention and Visitors Bureaus (CVBs), as well as thousands of hotels, trade associations, corporate meeting planners, and meeting management companies. Passkey investors include: Lazard Technology Partners; TravelCLICK, and DRV Investments, LLC. 



Dahlia El Gazzar
Director of Marketing
Passkey International Inc.

Also See: The Inverness Aligns with Passkey to Gain Group Advantage; Planner gains more control over entire event housing process / January 2007
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Dave Lutz Named to Passkey Board of Directors / September 2006
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Passkey is Named MPI's Exclusive Digital Partner for Group Housing / March 2003
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Boca Resorts, Inc., Selects Passkey to Further Serve Meeting and Event Planners / Oct 2002
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Passkey Names Former Hotel Executives Paul Rantilla and Andrew Mace to Sales Positions / April 2002 

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