Hotel Online  Special Report


 Omni Hotels Customizing Sensory Elements to Maximize the
Meeting Experience; Shaping the Environment
to Align With Customer Goals
IRVING, Texas, Jan. 25, 2007 - Omni's Sensational Meetings program, debuting this week, centers on truly customizing the environment surrounding a particular meeting to match its customer goals. Whether an organization is conducting a brainstorming session, a complex negotiation or recognizing excellence in the organization, Omni's Sensational Meetings program is designed to shape the sensory elements to maximize the meeting experience.
Sensational Meetings represents the next chapter in Omni's innovative sensory activation mission, crafted especially for the all-important meetings marketplace. In developing the program, Omni looked at every element of the meeting -- to first ensure that meeting attendees were in a comfortable and highly functional atmosphere. The luxury brand then took it much further by completely fine tuning and orchestrating the sensory components -- sight, sound, touch, taste and smell -- based on the purpose of the meeting. Decor, visual stimulation, appetizing flavors and aromas, mood enhancing foods, scents, sound tracks, background noise, temperature, lighting, tactile elements and presentation were all carefully considered. Much more than a typical "themed" meeting, Omni Hotels' Sensational Meetings program is specifically framed around the purpose of the meeting to drive towards a more successful event.
"Meetings are a vital element in today's business environment, yet often they are viewed as dull, dreary and unproductive," said Stephen Rosenstock, senior vice president of brand standards and business development for Omni Hotels. "With specially trained, knowledgeable associates, we're committed to providing fresh, innovative environments specially designed to align with the primary objective of the meeting."
From the lobbies to the guest rooms and now to the boardroom, breakout or ballroom -- Omni's Sensational Meetings will customize meeting environments to enhance the attendees' experience through activating the sensory in unique and dynamic ways. For brainstorming, imagine meeting "accessories" such as mood- enhancing sound tracks, invigorating green tea and peppermint scents, high energy shots and glazed citrus snacks, unique lighting and brilliant accents, combined to create an invigorating, intellectually stimulating atmosphere.
Omni Hotels is now showcasing three examples of its Sensational Meetings program -- Energetic Meetings, Challenging Meetings and Recognition Meetings. Each of these meeting sessions has very unique goals, yet the meeting room can be fully orchestrated to fit the exact needs and goals of the meeting and the meeting planner.
Energetic Meetings
An energetic environment is favorable for brainstorming, planning and training. The qualities of an energetic meeting include vibrant, high-energy colors, fun, stimulating flavors as well as unique lighting and brilliant accents that come together to create an invigorating, intellectually stimulating atmosphere.
Challenging Meetings
Challenging meetings involve transition and negotiation. These meetings tend to have times of tension. Omni Hotels can provide a relaxed environment that reduces the stress while increasing productivity. A sample environment may have lower lighting to set the mood, with green tea and music that speaks to positive energy and re-assurance.
Recognition Meetings
Recognition meetings honor past accomplishments and build on a vision for the future. Recognition meeting attendees are apt to having higher energy levels, and to meet this high level of energy, Omni Hotels can provide celebratory or upbeat music, individual floral arrangements and champagne truffles. For enhanced alertness, the meeting may be accompanied with a peppermint or chocolate mint aroma.
About Omni Hotels
Omni Hotels offers luxury accommodations at 40 hotels and resorts in leading business gateways and leisure destinations across North America. 

Omni Hotels

Also See: Omni Hotels' Mini-bars a Part of the Chain's Sensory Branding Initiative; Adding Memorable Items that Reflect the Local Culture / September 2006
Omni Hotels Planning a $40 Million Transformation and Expansion for the Omni Tucson National Golf Resort & Spa / October 2006

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