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| LEXINGTON, Ky. � January 19, 2007 - With one in four American
adults having visited a spa and more people working in the spa industry
than ever before, the partnership between the spa professional and the
spa guest is more important than ever. There are potential risks inherent
within spas, yet few, if any, risk management tools to address them. The
International SPA Association recognized this, and in partnership with
the Resort Hotel Association, took a proactive approach and created a comprehensive
risk management program for spas.
�ISPA has responded to today�s challenges by creating the new risk management program. Because the spa paradigm is more than just treatments � it�s a lifestyle � we wanted to make sure that the livelihood of spas, their staff and guests are well protected.,� said ISPA Chairman Jim Root. �As spa owners, operators, as well as product and service providers, this new program will help ensure a safe, nurturing yet still valuable environment for the entire spa community.� The program�s objective is to provide spa professionals with information
to manage safer and effective spa operations while reducing their risk
as well as those of their clients. The first tool in the program is The
Code of Conduct. ISPA President Lynne Walker McNees described this initiative,
�The Code of Conduct is a list of rights and responsibilities of spa guests.
It ensures that each spa experience be professional in communication, confidentiality,
privacy and spa treatment. The code is especially helpful for those who
are new to the spa industry because it describes spa etiquette and helps
to manage a guest�s expectations. Spa managers are urged to post the code
in visible places for spa guests, include it in communications such as
newsletters and guest orientation materials, as well as communicate it
to employees.�
Know the Code Before You Book Your Next Spa Experience When you walk through the doors of your favorite spa, sit down in the massaging pedicure chair and stick your feet into the water that isn�t quite the right temperature, do you say anything to your therapist? What about if you walk into a treatment room for your Hot Stone massage and the music is too loud? Or, the stones are too hot? Do you just lie on the table and grin and bear it? �Spa experiences are your time to relax, reflect, revitalize and rejoice. The spa is meant to de-stress, not stress you,� said International SPA Association President Lynne Walker McNees. �Not only should you say something, you actually have the right and responsibility to do so. You have the right to control your spa experience no matter what type of spa you wish to visit or treatment you choose to enjoy.� Spas are for everyone. Just like diet and exercise, they are part of the modern healthy lifestyle. One in four American adults have been to a spa and 15 percent of spa-goers are new to spas each year. With these numbers only expected to grow, it is more important than ever for spa-goers to be aware of their rights and responsibilities once they enter a spa. As the authoritative voice of the spa industry, ISPA created the Code of Conduct in partnership with the Resort Hotel Association to enhance the level of comfort for spa-goers. �Consumers want to be free to express their expectations and concerns and feel safe in the process,� said ISPA Chairman Jim Root. �With the development of this new code, both parties are able to share in the responsibility of creating an engaging and empowering spa experience.� About the Resort Hotel Association
About the International SPA Association
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| Contact:
Debra Locker
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| Also See: | Bernard Burt's Recap of the 16th Annual International SPA Association (ISPA) Conference & Expo / November 2006 |
| How Spas Can Increase Revenue by Tapping the Male Market / Richard Warnick / July 2006 |