| Coral Gables (Miami), Florida (14th February, 2007) ---
Tourism Trademark, the first global network of independent marketing communications
agencies serving the travel and leisure industry, was launched earlier
this month at FITUR (International Tourism Fair) 2007 in Madrid, Spain.
This was announced by Karen Weiner Escalera, President and CEO of KWE group,
the North American network member.
.  �The network operates seamlessly across national borders while maintaining the independence and local specialization of our members,� said Escalera. �Clients benefit from Tourism Trademark�s local expertise and international presence to best meet clients� particular service or geographic requirements, �she continued. Agency services range from branding, public relations and trade relations, to crisis management, event management and online advertising. With offices in major outbound travel and tourism markets around the world, each agency is a market leader in its region. To join the network, agency principals must be recognized specialists in Tourism communications and be personally endorsed by existing members and their clients. Tourism Trademark operates in the United States, Canada, United Kingdom, Germany, Switzerland, Austria, Italy, France, Spain, Portugal, China, Singapore. Plans are to expand to a further 6 markets in the next twelve months. Tourism Trademark members include: KWE Group (USA and Canada), KPRN (Germany, Austria and Switzerland), McCluskey International (UK), Brand Story (China and Singapore), Service 4 U (Portugal), TQC (France) and Interview PR (Italy) and Moonshine Marketing (Spain). For additional information on Tourism Trademark please visit the network�s website at www.tourismtrademark.com. |