Hotel Online
News for the Hospitality Executive


Pink Shell Beach Resort & Spa Makes Key Appointments

Ellis J. Etter named Director of Sales, Sarah Cardenas named new Catering Manager
ESTERO ISLAND, Fla. – February 21, 2007 – Pink Shell Beach Resort & Spa, the premier resort destination in Southwest Florida, has named Ellis J.Etter as its new Director of Sales and Sarah Cardenas as its new Catering Manager. The two veterans join Pink Shell as it concludes its multi-phase, multi-million dollar transformation with the completion of its new condo-hotel, Captiva Villas, in March 2007.

Mr. Etter will be responsible for spearheading the resort’s sales initiatives. With a career that spans over 18 years, Mr. Etter’s background includes experience in strategic planning, operations and management. Most recently, he served as Director of Catering and Conference Services for LXR Luxury Resorts, where he was responsible for managing the daily operations of seven different properties.  Mr.Etter’s experience also includes managing the reopening of resort operations at South Seas Island Resort and various positions at Hotel Hershey in Hershey, Pennsylvania.

“Both Mr. Etter and Ms. Cardenas bring leadership skills and a record of success to the Pink Shell at a pivotal juncture at the resort. We look forward to working with them during this exciting new phase,” said Bill Waichulis, General Manager of Pink Shell Beach Resort & Spa.

As the newly appointed Catering Manager, Sarah Cardenas will be responsible for corporate and social events, as well as the new meeting space at Captiva Villas. Accommodating up to 50 people, the new meeting space complements the 5,500 square feet of indoor and outdoor space already available at Pink Shell.

Prior to Ms. Cardenas’ appointment at Pink Shell, she was Catering/Conference Services Manager at Sundial Beach and Golf Resort where she was responsible for managing all corporate and special events. Her past positions include Guest Services Manager at Hilton Short Hills Hotel & Spa, as well as Front Office Manager at Renaissance New York Hotel where she was responsible for forecasting, profitability and developing incentive programs. She has been honored with numerous awards, including Manager of the Year in 2000 and a nominee in New York City's Big Apple Star Awards in 2001. Ms. Cardenas holds a degree in Hotel, Catering and Institutional Management from University of Huddersfield in the United Kingdom.

Located on Estero Island along the beaches of Fort Myers and Sanibel, the 12-acre Pink Shell Beach Resort & Spa caters to families and small groups seeking a memorable four-star resort experience.

The property features a broad range of facilities and amenities, including Aquagçne, a 6,000 square foot, state of the art full-service spa, meetings facilities, 180 deluxe rooms, two restaurants, KiddsKampp®, a specialized children’s program with separate activities for teens, and a myriad of water sports activities. For reservations or more information, visit
or call 1-888-222-7465.

Pink Shell Beach Resort & Spa is owned and managed by Boykin Management Company. Founded in 1958, Boykin Management Company operates branded and independent first class and upscale hotels, condominium hotels, and resorts throughout the United States. Boykin has built a leadership reputation in the hotel industry with a solid foundation of experience in hotel operation, management, and development. Boykin is nationally recognized for its expertise in providing superior services to institutional, high net worth, private equity funds, developers and other hotel ownership groups. For more information about Boykin Management Company, please visit our website at: .

Also See: Christopher Lee Owens Appointed Director of Food & Beverage at Pink Shell Beach Resort & Spa, Ft Myers Beach, Florida / March 2006

William S. Waichulis Named General Manager of the Pink Shell Beach Resort & Spa, located in Fort Myers, Florida / October 2006

Boykin's Pink Shell Beach Resort & Spa, Located on Estero Island, Survives Direct Hit from Charley / August 2004

Konover Hotel Corporation, Boykin Management Tap Aptech for Business Intelligence and Financial Systems / November 2006


To search Hotel Online data base of News and Trends Go to Hotel.OnlineSearch

Home | Welcome| Hospitality News | Classifieds| One-on-One |
Viewpoint Forum | Ideas&Trends

Please contact Hotel.Onlinewith your comments and suggestions.