Hotel Online  Special Report


Marshall Management Signs 11 New
Management Contracts in 2006
SALISBURY, Md.,  February 5, 2007— Marshall Management announced that it has signed contracts to operate four hotels in the 2006 fourth quarter, bringing to 11 the number of new management contracts or new hotels opened for the 12-month period.

“This was the company’s strongest year in terms of revenue in our history,” said Michael Marshall, president.  “We added new resorts, upper upscale hotels and mid-market properties with and without food and beverage.  We also oversaw construction and opened three new hotels, one in which we are a joint-venture partner.  

“Concurrently, owners sold several of our managed hotels because they had achieved or exceeded their investment objectives,” he noted.  “While we do not like to lose contracts, we do receive great satisfaction when owners attain substantial gains, which creates stronger long-term relationships between us and our owners.

“The outlook for 2007 is even more promising.  In addition to new contracts, we are looking at opportunities for development and acquisitions, either in joint ventures or wholly owned,”  he said. 

Marshall noted that the company sees significant opportunities to immediately improve the results at the properties taken over by the company through renovation and repositioning, institution of sound cost controls, innovative marketing and economies of scale.  “We believe a majority of hotels in the country are under-managed.  Most typically, this is a result of inexperience or operators who do not devote senior management time to each property in their management portfolio.”

Quality Inn Atlantic City
500 N Albany Ave
Atlantic City, New Jersey

The Inn at Norton
551 Highway 58 East
Norton, Virginia
The four hotels include: 
  • Inn at Norton (Virginia)—The hotel currently is undergoing evaluation to determine the level of renovations required while concurrently reviewing potential branding opportunities.  “This is a unique property because it is the regional center for seven counties and is the only full-service hotel within a 50-mile radius.  We have implemented our proprietary operating systems in the interim and already are seeing significant positive movement in the bottom line.”
  • Out-of-service hotel, Manning, S.C.—The hotel currently is closed and is undergoing a study to determine the appropriate major franchise for the property.  “This hotel has been out-of-service for more than seven quarters.  It has a great location, just off of I-95, and with the proper investment and positioning has significant upside potential.”
  • Quality Inn Bayside and Quality Inn Casino City, Atlantic City, N.J.—“Both of these properties are owned by the same organization,” Marshall noted.  “Timing for taking over these hotels is beneficial because we now have sufficient time to implement our systems, especially cost controls, conduct training and institute marketing programs to maximize occupancy for the upcoming shoulder and high seasons.”
Salisbury, Md.-based Marshall Management, founded in 1980, has special expertise in operating three- and four-star branded hotels and resorts, averaging 100 to 400 rooms, in urban and central business districts, suburban/drive-to and resort locations.  In addition, the company has a proven track record managing independent resort properties.  The company has managed a wide array of leading hotel brands, including Hilton, Starwood, InterContinental Hotel Group, Choice and Wyndham.  

Rick Day
  Senior Vice President – Sales and Marketing
  Marshall Management, Inc.

Also See: Marshall Management Names Benjamin N. Seidel Joins as Executive Vice-president and Patrick Welton as Corporate Director of Revenue / June 2006
Marshall Management Adds Two Vice Presidents to Management Team, David Harvill and Ron Callari / November 2006


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