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 New and Upcoming Technologies Needed for GUESTROOM 2010
AUSTIN, TEXAS (February 27, 2007) - Hospitality Financial and Technology Professionals (HFTP) is conducting a comprehensive global search for the industry's most innovative technologies to be exhibited in GUESTROOM 2010, a model guestroom featuring some of the latest and near-future technologies for the modern hotel room. The 2007 model of GUESTROOM 2010 will be featured in the exhibit hall at the 2007 Hospitality Industry Technology Exposition & Conference (HITEC). HITEC 2007 will be held at the Orange County Convention Center in Orlando, Florida June 25-28. 

In order to design the 2007 version, HFTP is seeking new and upcoming technologies for the hotel guestroom. This includes non-traditional types of technology such as lighting, fabrics and furniture, as well as traditional technology such as next-generation televisions, phones and robots. Hospitality technology suppliers, consumer technology companies, inventors and others who have a technology product that should be considered for display must apply by April 15, 2007. You do not have to be a member of HFTP or a current HITEC 2007 exhibitor to participate.

Submissions will be considered and carefully chosen by the GUESTROOM 2010 Selection Committee, made up of hospitality technology leaders and experts. 

In one place, GUESTROOM 2010 provides the ultimate guestroom experience enhanced by tomorrow's technology. The exhibit debuted to maximum capacity crowds at HITEC 2006 in Minneapolis, Minn., and was also on display at the International Hotel/Motel & Restaurant Show in New York in November 2006. It will be on display for the second year at HITEC 2007 after receiving an overwhelming response during its inaugural year.

"GUESTROOM 2010 was a great success last year and we look forward to providing another amazing display of new and upcoming technologies this year," said Frank Wolfe, CAE, HFTP executive vice president and CEO. "HFTP's goal is to be the information source for the hospitality technology industry and projects like GUESTROOM 2010 give us the opportunity to be an important reference for cutting-edge and future technology." 

The inagural GUESTROOM 2010 at HITEC 2006 featured a number of different technologies that were discovered following a worldwide, comprehensive search of existing, cutting-edge and future guestroom innovations. Technologies at HITEC 2006 included unique innovations such as high-definition artwork that changes to match a guests' mood, to the more practical self-cleaning shower. 

"The enthusiasm and vision of the organizers, the press and media involvement and the quality of the attendees made the whole experience for us very enjoyable and a great success securing many good business opportunities worldwide," said Marlene Geenhalgh, managing director of Ammique, Ltd. a GUESTROOM 2010 participant.

To have a technology considered for the 2007 model of GUESTROOM 2010, fill out the application and submit it to HFTP by April 15. Mail, fax or e-mail the application, along with supporting documentation and photos of the proposed entry to GUESTROOM 2010, 11709 Boulder Lane, Ste 110, Austin, TX 78726; Fax: 001 (512) 249-1533;

HITEC, produced by HFTP, is the world's largest hospitality technology exposition and conference. It offers a unique combination of top-notch hospitality technology education, lead by industry peers and experts, and an unparalleled trade show showcasing the latest hospitality technology products and services from over 300 companies.

If you have any questions about GUESTROOM 2010, e-mail or call (800) 646-4387 or 001 (512) 249-5333. 

HFTP, Austin, Texas, USA and Maastricht, The Netherlands, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. HFTP provides first class educational opportunities, research, and publications to more than 4,600 members globally including, the premiere hospitality technology conference HITEC--founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology ---the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants. For more information visit


Katy Walterscheidt
Communications Specialist
Hospitality Financial & Technology Professionals
11709 Boulder Lane, Ste. 110
Austin, TX 78726-1832
Phone: 001 (512) 249-5333 (Extension 27)
Fax: 001 (512) 249-1533 * 

Also See: Approximately 36 Companies Selected to Provide Technologies for HITEC's Guestroom 2010; Some Technologies Not Included Because they Lacked a Working Model / May 2006
Hotel Technology Next Generation (HTNG) Selects 21 Companies to Participate in Designing the Future of Hotel Guest Room Technology / October 2004

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