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Vertical Systems’ FreshStart™ Technology
Spells Peace of Mind for Hotel PC Users
VSi adds proprietary FreshStart™ security software to its line
of business-oriented systems and solutions that benefit both
hotels and their business guests 

SUNNYVALE, CALIF.— FEBRUARY 1, 2007 — In the increasingly high-tech world of the business traveler, top-notch business hotels have come to understand the necessity of providing their guests with quick, easy and reliable access to the Internet. But what sometimes gets lost in the shuffle as properties strive to provide Internet access is one crucial element: the reliable security of computers that host multiple users in remote situations.

To ensure this kind of security, Vertical Systems Inc. (VSi) has developed FreshStart™, a proprietary software which, as its name indicates, gives each user the equivalent of a new computer. Sunnyvale-based VSi is the worldwide leader in providing guest-services technology and solutions to the hospitality industry, with products ranging from turnkey, full-service Automated Business Centers to limited-service Internet-Station kiosks that serve the ever-growing needs of business travelers and mobile users. All VSi products help generate increased bottom-line benefits for hotels.

VSi’s FreshStart™ technology is specifically designed for multiple, non-repeat usage. In contrast to traditional PCs, when a user logs out of a computer equipped with FreshStart™, the computer's entire system is completely rebuilt and a new Windows operating system, factory settings and applications are loaded. As a result, all the user’s files, personal data and usage history are permanently erased, thus ensuring absolute information security and privacy for each user.

Additionally, FreshStart™ technology rebuilds the system after each use, and any user-loaded non-standard programs, such as viruses or spyware that might jeopardize future system or guest security or cause ongoing support and maintenance issues, also are deleted. This proprietary functionality makes VSi’s FreshStart™ solution ideal for hotel business-center, in-room or public-space computer stations where multiple users log on to the same computer.

“This is critical for hotels offering in-room, lobby or business-center computer access,” said VSi Marketing Manager Shaukat Anjarwala, “and here’s why: When a computer crashes due to a software glitch, virus attack or user-induced problem, it can require considerable IT resources and time to bring it back up to its desired state. With FreshStart™, the self-healing PC or server instantly rebuilds itself to its desired state without any help from IT support staff. This significantly maximizes IT resources as well as system uptime, thus greatly enhancing employee productivity.

“Perhaps most important,” he adds, “is that all users can have peace of mind that any information they’ve input into computers equipped with FreshStart™, any e-mails they’ve sent or received, or any documents they’ve accessed, are totally secure, and cannot be accessed by the next user,” he added. “So in reality, our FreshStart™ technology provides peace-of-mind assurance to both hotel operators and their guests that the Internet access they’re offering and using is totally secure—and that peace of mind translates into better productivity for hotel employees, return business from satisfied guests, and, ultimately, an enhanced bottom line.”

Vertical Systems Inc. is an approved vendor for Hilton Hotels Corp. and for Hyatt Hotels & Resorts. Its Automated Business Centers also are found in Marriott properties, Radisson Hotels & Resorts, W Hotels and Sheraton Hotels & Resorts (Starwood), Holiday Inns and Crowne Plaza Hotels (InterContinental Hotel Group), Best Western Hotels, Ritz-Carlton Hotels, Fairmont Hotels, Accor Hotels and many independent properties. VSi’s products have been installed in nearly 800 hotels in the United States, Canada, Mexico and nine European countries. 

For more information on FreshStart™ and other VSi products and solutions for the hospitality industry, call 866-874-9222 or visit the VSi Web site at

About Vertical Systems Inc.
Vertical Systems, Inc. (VSi) is the worldwide leader in providing guest services technology and solutions to the hospitality industry. Its products, which are aimed at serving the growing needs of business travelers and mobile users, include automated business centers, Wi-Fi hotspots, kiosks and in-room technology. VSi's products are sold through channel partners that include major hotel chains, broadband and wireless service providers, audio-visual service providers and large system integrators. For more information, please visit our website at . VSi contact: . VSi is a privately held corporation based in Sunnyvale, California, in the heart of Silicon Valley. The company's revolutionary software and system architecture uses FreshStart™ (proprietary technology developed at VSi) to create computers ideal for multiple users and remote situations. VSi solutions are backed up by 24/7 tech support, Automated Business Centers operators can provide reliable, virus-free, state-of-the-art computer systems to customers with zero maintenance.


Barb Worcester
Tel: (440) 930-5770

Shaukat  Anjarwala
Marketing Manager
Vertical Systems Inc.
Tel: (408) 752-8100 x106


Also See: VSi Automated Business Centers: Giving Guests, Owners a Truly Happy New Year; Hoteliers say outsourcing Business Center operations to Vertical Systems Inc. increases guest satisfaction, reduces operational stress and boosts incremental revenues / January 2007
VSi Retrofits Payphones with Internet Kiosks to Ring in Revenues, Enhance Guest Service for Hotels / December 2006
VSi Adds Hyatt Hotels & Resorts to its Airline Boarding Pass Printing Service; BoardEZ™ solution also enables guests to make changes to their flight schedules, book new flights and make future hotel reservations / October 2006

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