Hotel Online  Special Report

What Steps are Hilton, Starwood, Hyatt and Wyndham
Taking to Capture and Retain their Customers?

February 16, 2007 - Best practices for managing web content will be the key theme at EyeforTravel’s annual Sales and Marketing in Travel USA 2007 conference.  Being held on 9-10 May in Miami, the event will look at the latest online marketing trends with an emphasis on SEO, branding and CRM.  Delegates will be able to hear how companies such as Yahoo, Starwood, SideStep, Carnival, Hilton Hhonors, Delta, Orbitz, Wydham, Sol Melia, TripAdvisor are exploiting the very latest innovations in web marketing. 

Register before 2nd March to qualify for the early bird discount
For more information and a full agenda click here

Sales and Marketing in Travel USA is also a valuable opportunity for high-level travel executives to meet, network and share knowledge.  Now in its 8th successful year, this event is the place to meet with the real-decision makers in travel sales and marketing.  Over 350 senior travel marketers are expected at the 2007 event - all attracted by EyeforTravel’s highly researched agenda.  Over the two days a variety of travel industry speakers will tackle the issues which are front-of-mind for any marketing executive right now.   Giving delegates the opportunity to return to their business with information that could dramatically improve the profitability of their online campaigns. 

To request a PDF brochure click here

With fewer customers left to migrate online the need to guarantee your site’s visibility is essential to the success of your business.  But how can travel executives consistently achieve this with their existing budget?  What is truly taking place in the SEM industry?  What are the latest trends?  In the opening session of this conference speakers such as, the Director of Search Marketing for Travel for Yahoo, will demonstrate how travel companies can manage a search campaign which delivers maximum ROI. 

There's no doubt that user-generated content is being hailed as the next big thing in online travel.  But exactly what is the value of user-generated content?  What’s the most profitable way to manage it? Is it really essential to embrace UGC, or are your resources better deployed elsewhere?  And if you DO go for it, what kind of ROI can you budget for? All these questions – and many others – will be expertly answered by a panel of speakers from Carnival, SideStep, RealTravel and Starwood.  This is a unique opportunity to get a cross-industry perspective from hotels, cruise lines, meta-search engines of the real value of UGC. 

On the second day of the conference the focus shifts to consumer-centric marketing tactics.  The SVP and MD of Hilton Hhonors will open the day with a keynote presentation detailing the practical challenges of implementing a truly integrated CRM strategy.  Following this, top-notch speakers, such as the VP Online Marketing for Orbitz, will be giving their opinions on the most effective customer retention techniques.   And the final session of day two will examine how travel companies can deliver on the brand promise and create brand loyalty. 

With a whole day of this two day event dedicated to CRM issues, anyone involved in branding, CRM or loyalty marketing will gain a tremendous competitive advantage by attending.  Through a variety of keynote presentations, panels and case-studies delegates will be able to benchmark their CRM strategy and fine-tune it to increase profitability. 

Register before 2nd March and save $400 on the price of your conference pass.  For a list of prices and to register click here or send an email to:

Confirmed Speakers: 

  • Adam Burke, SVP & Managing Director, Hilton Hhonors 
  • Aaron Cooper, VP Online Marketing, Orbitz Worldwide
  • Mark Krolick, Director of Business and Relationship Marketing, Delta Air Lines 
  • Bob O'Keefe, Managing Director of Strategy and Plans, AAA National 
  • Brad King, Senior Director, Travel Category, Yahoo! Search Marketing
  • Christine Arnholt, VP Marketing Services, Carnival Cruise Lines
  • TripAdvisor (speaker tbc) 
  • Mark Schroeder, CEO, Home& 
  • Mike Fridgen, VP Marketing and Product, Farecast 
  • Daniel Del Olmo, VP International Marketing and Strategy, Wyndham Hotel Group International
  • Max Starkov, President & CEO,  Hospitality e-Business 
  • Steven Hattem, Director, 
  • Philip Charles-Pierre, Director, Interactive Marketing Starwood Preferred Guest, Starwood Hotels and Resorts Worldwide
  • Ken Leeder, CEO, RealTravel 
  • Sam Shank, VP, SideStep
  • Manuel Ley, Director Online Marketing, Sol Melia Hotels and Resorts, The Americas 
  • Greg Johnson, Director of eCommerce, Hyatt Hotels and Resorts 

If you are a supplier or intermediary and you are interested in speaking at this event please contact:

Helen Raff 
+1 773 929 4032


Also See: Travel Marketing Executives meet in San Francisco to Discuss the Latest CRM and Loyalty Trends / December 2006
Battleground CRM: How Are Leading Travel Companies Using CRM to Unlock the Full Revenue Potential of their Customers? / November 2006
Revenue Management & Pricing in Travel 2006 is Less than One Month Away; EyeforTravel's Revenue Management and Pricing in Travel 2006 event is being held October 4-5 at the Holiday Inn Mart Plaza, Chicago / September 2006
One Month Left to Register for the Travel Distribution Summit USA 2006.  Senior Executives Representing the Leading Travel Companies Convene to Debate the Latest Industry Trends / August 2006
Top Executives from Marriott, Hilton, Carlson, Starwood and Cendant Comment on the Latest Marketing and Distribution Trends / August 2006
Fresh Approaches to a Fully Integrated Revenue Management Strategy to be Debated by Ritz Carlton, Dollar Thrifty, Hyatt International, Omni Hotels, JetBlue, Delta, Resort Quest Hawaii, Harrah's, WestJet and Many More / August 2006
Senior Executives from America’s Leading Travel Companies Meet to Debate the Most Profitable Distribution Strategies / July 2006
Senior Executives from America’s Most Profitable Travel Companies Discuss How to Thrive in Today’s Highly Competitive Marketplace / June 2006
Intercontinental, Club Med, Hilton, Starwood and More Debate the Latest Sales and Marketing Strategies / February 2006
Senior Strategists to Debate Which Travel Distribution Business Model Will Dominate / September 2005
Intercontinental, Expedia, Starwood, Cendant, Yahoo! and More Assess the Future of Online Travel Distribution / August 2005
What Impact Are Search Engines Having on Hotel Distribution Online? / April 2005
Stelios, Intercontinental, Expedia, Google, Cendant, Yahoo!, Kuoni,, Opodo, Ryanair, Sol Melia and Many More Debate Future of European Travel Distribution / April 2005
Senior Hotel Executives Meet to Discuss Latest Revenue Management and Pricing Strategies; Hear from Companies Such as, Club Med, Intercontinental, Starwood, Cendant, Vail Resorts / March 2005
Leading Hotel Executives Debate Crucial Sales and Marketing Strategies / March 2005
Top Hotel Revenue Management Professionals from Club Med, Intercontinental, Starwood, Cendant, Vail Resorts and Fairmont, Meet to Discuss How to Increase Profits through Pricing Strategies and RM Techniques / February 2005
Hilton, Intercontinental, Starwood, Leading Hotels of the World, Aston Hotels and the Sol Group Corporation and Many More to Debate US Sales and Marketing Strategies / January 2005
Leading Hotel Chains and Intermediaries to Debate Sales, Marketing and Pricing Strategies / July 2004
Leading Hotel Chains and Online Intermediaries to Debate Revenue Management and Pricing Strategies / June 2004
Hilton, Kimpton, Sol Melia, Best Western, Hotwire, Priceline and WorldRes to Discuss Revenue Optimization Strategies in the Hospitality Sector / May 2004
Hospitality Heavyweights Debate Groundbreaking Sales and Marketing Strategies / January 2004
Best Western, Intercontinental, Cendant, Outrigger, Carlson Hospitality, Travelweb, Travelocity, Hotwire, Orbitz and WorldRes to debate Hospitality Distribution on the Web / July 2003

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