The new Website includes navigation and interactive tools developed by E-site Marketing that showcase the latest available technology. Highlights include:

• Meeting Facilities Interactive Map:  http://broadmoor.com/colorado-meetings-events.php 
• Resort Map:  http://broadmoor.com/resort-map.php
• Photo Galleries with Postcard Functionality:  http://broadmoor.com/postcard.php
• E-commerce Store: http://bshop.esitetoolbox.com/gift-certificates.php
• Virtual Concierge:  http://broadmoor.com/vc/

John Washko, Vice President, Sales & Marketing for The BRO^ADMOOR, feels this is technology enhancing experience for the guest. �In addition to enhancing brand image,� Mr. Washko says, �we believe The BRO^ADMOOR�s new site will have a significant impact on our effectiveness and ability to serve our guests. Having these cutting edge web-based tools gives us a greater ability to personalize the guest experience, making their stay one that is well-planned from the time they arrive to the time they leave. That is the ultimate customer service.�

According to Felix Laboy, President and CEO of E-site Marketing, �The site has been designed to maximize the effectiveness of The BRO^ADMOOR�s Customer Relationship Management process, as well as generate direct online revenue.  By integrating customized tools to support each phase of the planning process, a user can now truly engage with the property before, during and after their visit.�

About E-site Marketing

E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Websites exclusively for the hospitality industry.  The company�s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean.  For more information on E-site Marketing and its products and services, please call 301-986-9566, ext. 37, e-mail [email protected] or visit our Website at www.esitemarketing.com

About The BRO^ADMOOR

The BRO^ADMOOR offers an award-winning spa, 54 holes of championship golf, tennis camps run by Hall-of-Fame member Dennis Ralston, an impressive choice of dining and lounge options in 15 distinctly different facilities; and 25 specialty retail shops. The BRO^ADMOOR also features meeting and convention facilities of 185,000 sq. ft., with the capacity to host groups from 20 to 6,550. Full-service audio-visual services and high speed Internet access is available. 

The BRO^ADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BRO^ADMOOR please call 800.634.7711 or visit www.broadmoor.com.