Hotel Online  Special Report

E-site Marketing Partners with The BROADMOOR to
Expand its Internet and Technology Initiatives
Bethesda, MD (February 9, 2007) – E-site Marketing recently launched a new customer-friendly Website ( for the historic BROADMOOR in Colorado Springs.  The new website integrates emerging technologies with streamlined functionality, comprehensive information and visually rich imagery.  Its design reflects the essence of the history and grandeur of the renowned property, while delivering a more modern and sophisticated online experience through engaging, interactive technology.

The new Website includes navigation and interactive tools developed by E-site Marketing that showcase the latest available technology. Highlights include:

A Content Management Tool allows The BROADMOOR team to quickly and efficiently update copy, photos, special offers and rates throughout the Website.

John Washko, Vice President, Sales & Marketing for The BROADMOOR, feels this is technology enhancing experience for the guest. “In addition to enhancing brand image,” Mr. Washko says, “we believe The BROADMOOR’s new site will have a significant impact on our effectiveness and ability to serve our guests. Having these cutting edge web-based tools gives us a greater ability to personalize the guest experience, making their stay one that is well-planned from the time they arrive to the time they leave. That is the ultimate customer service.”

According to Felix Laboy, President and CEO of E-site Marketing, “The site has been designed to maximize the effectiveness of The BROADMOOR’s Customer Relationship Management process, as well as generate direct online revenue.  By integrating customized tools to support each phase of the planning process, a user can now truly engage with the property before, during and after their visit.”

About E-site Marketing

E-site Marketing, located in Bethesda, MD, specializes in creating Internet marketing solutions and Websites exclusively for the hospitality industry.  The company’s unique approach to building successful online marketing programs combines hospitality expertise, innovative Internet marketing techniques and an emphasis on return on investment.  Customers include world-class hotels, resorts and destinations in the U.S., Canada, Europe, Mexico and the Caribbean.  For more information on E-site Marketing and its products and services, please call 301-986-9566, ext. 37, e-mail or visit our Website at


The BROADMOOR offers an award-winning spa, 54 holes of championship golf, tennis camps run by Hall-of-Fame member Dennis Ralston, an impressive choice of dining and lounge options in 15 distinctly different facilities; and 25 specialty retail shops. The BROADMOOR also features meeting and convention facilities of 185,000 sq. ft., with the capacity to host groups from 20 to 6,550. Full-service audio-visual services and high speed Internet access is available. 

The BROADMOOR is the longest-running consecutive winner of both the AAA Five-Diamond and the Mobil Travel Guide Five-Star awards. For more information on The BROADMOOR please call 800.634.7711 or visit



E-site Marketing, L.L.C.
Sally Payze, Director
301-986-9566, ext. 37

Also See: E-site Marketing Secures Thirteen “WebAwards” Including Highest Honor for “Best Restaurant Website” / January 2007
E-site Marketing Announces RSS Application for Destination Hotels & Resorts / June 2006
E-site Marketing Releases Latest Version of RSS Enabled Website Content Management Tool / June 2006
E-site Marketing and Travelocity Launch Customized Application of RSS Technology / November 2005
E-site Marketing to Host Weeklong Travel Blog March 7th to 11th, 2005; Online Communication Sessions with Industry Experts / March 2005
E-site Marketing Launches First Application of RSS Technology For Lake Austin Spa Resort / February 2005
ClubResorts Selects E-site Marketing as Website Development and Internet Marketing Partner / November 2004
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RezTrack™ Offers New Product To Measure Hotel Web Activity, ROI / June 2004
E-site Marketing Wins Big with HSMAI's Golden Click Awards / March 2004
E-site Marketing Announces New Clients and Record Growth in 2002 / March 2003
E-site Marketing Delivers Maximum Return on Investment for Destination Hotels & Reorts / March 2003
Bethesda-based E-site Marketing Expands With Prestigious New Clients / March 2002
Four Distinctive New Clients Seek Out The Internet Marketing Services of E-site Marketing in Bethesda, Maryland / June 2002
Puerto Rico Convention Bureau and El Cid Mega Resort Use E-site Marketing to Improve On-line Marketing / March 2000 

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