|PARSIPPANY, N.J., Oct. 12, 2006 - Wyndham Worldwide Corporation
(NYSE: WYN), one of the world's largest hospitality companies, today announced
that it will rebrand its industry-leading timeshare properties -- Fairfield
Resorts®, Trendwest® North America and Trendwest South Pacific
-- under the Wyndham® name.
"We're excited to begin introducing our products to consumers under the highly regarded Wyndham banner," said Franz S. Hanning, Wyndham Vacation Ownership president and chief executive officer.
"For more than 40 years, we've built our success on the quality of our resorts, the flexibility of our vacation ownership programs and the talent and dedication of our more than 14,000 employees," he said. "Matching these strengths with a world-class brand presents us with substantial growth opportunities as we begin to reach new consumers through a name they know and trust."
In conjunction with the reflagging of its timeshare properties, Wyndham Vacation Ownership will launch comprehensive marketing campaigns in national broadcast and print media as well as direct-mail and e-commerce applications in support of its Wyndham-branded vacation ownership products. The company also will develop additional cross-marketing programs designed to introduce its full spectrum of Wyndham-branded products to timeshare owners and hotel guests.
As one of the world's largest hospitality companies, Wyndham Worldwide offers individual consumers and business-to-business customers a broad suite of hospitality products and services across various accommodation alternatives and price ranges through its premier portfolio of world-renowned brands. Wyndham Worldwide, headquartered in Parsippany, N.J., employs approximately 28,800 employees globally.
This press release contains "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 conveying management's expectations as to the future based on plans, estimates and projections at the time the Company makes the statements.
|Also See:||Wyndham Worldwide Spins Off From Cendant, Begins Trading as WYN / August 2006|
|Cendantís Hospitality Spin-Off to be Named Wyndham Worldwide; Cendant Name Will be Retired / March 2006|