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for Central Reservation System Solution . Largest Turkish Hotel Group Implements iHotelier CRS for Integrated Distribution Solution at 15 Hotels and Resorts |
CHICAGO (Oct. 10, 2006) � TravelCLICK Inc., a leading provider of hotel
business process management (BPM) solutions, announced today that Dedeman
Hotels & Resorts International, the largest hotel chain from Turkey,
has implemented TravelCLICK�s iHotelier Central Reservation System (CRS)
for website and GDS reservations for its 15 properties in Turkey and abroad.
Dating back to the 1960�s, Dedeman Hotels & Resorts International began its legacy with the opening of the Dedeman Ankara. The group prides itself on �service with a smile� and its contribution to the tourism industry throughout Turkey. Dedeman Hotels & Resorts International plans to expand on its brand name and use iHotelier�s award-winning booking engine to drive consumer-direct business online. To supplement their distribution strategy, hotels are leveraging next-generation seamless connectivity to the four major GDS and Internet distribution. �Our previous reservations platform was underperforming, and the web booking engine lacked an easy-to-use booking path,� said Sarhan Keyder, Director of Sales and Marketing Communications for Dedeman Hotels & Resorts International. �iHotelier�s booking engine not only provides an intuitive booking screen, but also promotes up-sell and conversion. TravelCLICK is helping us build our online identity and drive more business through our website with iHotelier. In the first few months of implementation, we have experienced a significant increase in online business and are now capturing a greater share of the market�s growing business.� Performance-rich FLASH enables the booking engine to show Dedeman Hotels & Resorts International�s properties through a single dynamic booking screen. With just one click, inventory and rates display in real time, creating a fully interactive shopping environment for guests. The group looks forward to the booking engine�s comprehensive graphics capabilities, multi-language support, email marketing tools and dynamic packaging capabilities to enhance the guest experience online. �Integrating the iHotelier CRS into its distribution strategy was Dedeman�s first step toward reclaiming its fair share of the market,� said Jan Tissera, President of TravelCLICK International. �An innovator in the developing Turkey and Turkic Republics market, Dedeman now has the right tools to build brand awareness, increase online bookings and grow profitability through website bookings.� About TravelCLICK
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Contact:
TravelCLICK
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