Customer Service are Biggest Challenges for Businesses
|COLUMBUS, Ohio (Oct. 25, 2006) New results in the 2006 Annual Customer
Survey of Signature Worldwide, a leading provider of training and business
solutions, finds the biggest challenges facing companies trying to expand
their business are staffing – finding and retaining good employees; and
improving or maintaining current levels of customer service.
Additional challenges cited include staying ahead of the competition, and reaching new business segments. More than 2,000 Signature customers worldwide responded to a Web-based survey hosted by MQA Research, a full service research company based in Worthington, Ohio.
According to the University of Michigan’s American Customer Satisfaction Index, customer service nationwide is at a two-year low and companies are expected to spend $36.5 billion on customer-management tools and services in 2006.
Companies in Signature’s core industries of hospitality, equipment, multifamily housing, trucking and financial services, purchase customer-management training programs from Signature to aid in teaching sales and customer service skills that change employee behaviors and attitudes towards serving customers. Signature customers have benefited by using Signature programs to retain employees and improve customer service.
“In markets where similar products and services are sold at comparable prices, our customers have differentiated themselves from the competition by providing legendary customer service,” says Signature Marketing Manager Myra Mash. “Word soon gets out in the community that their business is known for giving great service and often results in new and repeat business. In today’s consumer world it’s all about the customer experience.”
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