Hotel Online  Special Report


The HSMAI Revenue Management Special Interest Group (SIG)
Unites Sales and Marketing Professionals Engaged in the
Revenue Management Field 
MCLEAN, VA (Oct. 10, 2006) – In a further move to unite sales and marketing professionals engaged in the revenue management field, the Hospitality Sales & Marketing Association International’s (HSMAI) Revenue Management Special Interest Group (SIG) launched a new online revenue management community.  The new offering will provide a host of resources and an interactive forum related to revenue management for HSMAI members.  
“The debut of this online revenue management community is in answer to members’ request for an information-rich and interactive forum created to serve their very specific needs and interests,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.  “The Revenue Management SIG is made up of extremely talented and passionate professionals who are excited about this new community forum, which will serve them both individually and as a further move to advance the industry.” 
The first initiative was an online conference discussing challenges that exist when trying to incorporate a revenue management culture and position (new or existing) into an organization.  Related to that is a special viewing of the archived HSMAI University Webinar: “Building a Successful Revenue Management Culture” and the ability to post questions to presenter Kathleen Cullen, who is also the co-author of HSMAI’s “Defining Revenue Management: Top Line to Bottom Line,” the first-ever comprehensive report on revenue management.  A practitioner-friendly publication that addresses the fundamentals of revenue management for a broad audience of hospitality professionals, the report delivers tools and information for revenue management education, incorporating expert advice from interviews with industry executives and educators, case studies, and practical checklists for implementing successful revenue management strategies at the property level.  The publication is available for $79 through HSMAI at 
The community site also features:
  • An orientation to the community
  • A personal mailbox to receive communications and solution replies
  • Announcements, polls, updates, and important information regarding the community
  • A Community Calendar of important HSMAI dates and upcoming SIG events
  • Access to ongoing discussions, viewing of webinars, reviews of past discussions and new topics
  • Resource Library: Archived SIG e-newsletters, related research, presentations, past conferences, and more
  • Related Links including revenue management related web sites and other associated links
  • HSMAI eConnect – the HSMAI Foundation’s Research and Resource Clearinghouse
  • A Member Directory reference of all community participants and presenters 
  • Site Search for topics by keywords or contributor
The HSMAI Revenue Management SIG also holds an annual Strategy Conference, is involved in the HSMAI University Revenue Management Webinars, and has released a new HSMAI Revenue Management Certification program (CRME).
Advisory board members are:
  • Chair: Courtney Granger, Director of Revenue Account Management - Americas, Preferred Hotel Group
  • Vice Chair: Elizabeth Cambra, Corporate Director, Revenue Optimization, Outrigger Hotels & Resorts 
  • Vice Chair: Tim Wiersma, Vice President of Revenue Management, Host Hotels and Resorts 
  • Revenue Management Project Manager: Mark Cornish, HSMAI 
Board Members: 
  • Barbara Bowden, Corporate Director of Revenue Management, Peabody Hotels Group 
  • Todd Arviso, Corporate Director of Hotel Sales, Accor North America Corporation 
  • Tom Buoy, Senior Vice President of Distribution and Revenue Systems, Morgans Hotel Group 
  • Shawn McAteer, Senior Director, Field Sales and Marketing, Embassy Suites Hotels Corporation 
  • Kristi White, Manager, Client Revenue Strategy, TravelCLICK 
  • Andrew Rubinacci, Director of Distribution Planning, InterContinental Hotel Group 
  • Angel M. Vazquez, Director of Revenue Management and E-Commerce, Tecton Hospitality
  • Doug Kennedy, President, Douglas Kennedy Company
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  
With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 36 chapters in the Americas region.  

HSMAI Revenue Management SIG
Mark Cornish
(703) 610-9024

Also See: HSMAI’S Revenue Management Special Interest Group Makes Huge Strides in Start-up Year / August 2005
Revenue Management: Too Tactical and Not Strategic Enough; Highlights from HSMAI's Revenue Management Strategy Conference / June 2005

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