Hotel Online  Special Report

 City of New Brunswick, New Jersey and Benchmark Hospitality Collaborate
on Unique Hiring Initiative for the 300 Jobs to be Created at The Heldrich,
a 248 room Hotel and Conference Center
The Woodlands, Texas, October 3, 2006 ... A unique hiring initiative has been announced for The Heldrich, the new $110 million mixed use property being constructed in the heart of revitalized New Brunswick, New Jersey.  The city's mayor, the Honorable James Cahill, made the announcement.  

"The Heldrich is another important step forward in transforming our city," said Mayor Cahill.  "Job creation is one of the most far-reaching and significant aspects of the redevelopment program and so we're very excited to announce this initiative for this remarkable property."

The new hiring initiative reaches out to all residents of the metropolitan area by placing a preference on hiring employees from New Brunswick.  The hiring initiative is a partnership between the City of New Brunswick; the New Brunswick Development Corporation, which has spearheaded The Heldrich project; New Brunswick Tomorrow (NBT), a private, non-profit organization dedicated to fostering public/private networks of organizations that are enriching the lives of the people of New Brunswick; and Benchmark Hospitality International, which will operate the property.   
"This is a wonderful partnership between key parties important to the success of The Heldrich," stated Mike Taylor, Benchmark's general manager for the new property.  "The beneficiaries will be the people of New Brunswick and our guests who will receive local knowledge of the city and local personality." Taylor went on to say, "We're so glad to actively involve the citizens of New Brunswick in this exciting project and look forward to hiring a first rate team of hospitality professionals for this first class property." 
Also providing comments on behalf of Benchmark Hospitality International were Eileen Santoli, vice president of human resources, who addressed Benchmark's Core Value System, and Mario Herrera, the inaugural recipient of the Benchmark Chairman's Award of Excellence, a company-wide initiative to recognize extraordinary employee contributions to their communities and the organization.  Mr. Herrera is a New Jersey resident and employed at Benchmark's North Maple Inn in Basking Ridge, New Jersey.
The Heldrich's unique hiring initiative will help ensure that New Brunswick residents interested in working at the property will receive hiring preference for the hotel and conference center, which is scheduled to open in March of 2007.  It is anticipated that 200 to 300 new positions will be available at the property upon opening.  Jobs that are part of the initiative range from entry-level to management positions and offer competitive salaries and benefits. 
The initiative includes a formalized central intake process whereby job seekers will register and be pre-screened to assess their work readiness. Individuals will also be evaluated to determine if they might benefit from basic skills training or a hospitality orientation program specifically crafted for the initiative, and training will be made available where possible.  Registrants will be tracked during this process and receive periodic updates. Those not suited for the hospitality industry will receive referrals to alternate employment opportunities throughout the city and beyond.
The comprehensive hiring initiative is being promoted through a public awareness campaign targeted to and involving community and faith-based organizations throughout New Brunswick.  It is anticipated that Benchmark will begin accepting applications and conducting interviews in early January and February, 2007, with actual employment phased in starting in February.  The Heldrich is expected to open in March.

L to R:  Jeffrey Vega, President, New Brunswick Tomorrow, Jane Brady, Executive Director, Middlesex County
Workforce Investment Board, Mike Taylor, General Manager, The Heldrich, Mayor James Cahill, Eileen Santoli,
VP of Human Resources, Benchmark, Barbara Minch, Director of Human Resources, The Heldrich, Mario Herrera,
Inaugural Recipient of Benchmark's Chairman's Award of Excellence, Chris Paladino, President,
New Brunswick Development Corporation.

About The Heldrich 

The Heldrich is located in the heart of New Jersey in the revitalized City of New Brunswick.  The property, which is expected in open March 2007, is situated at 10 Livingston Avenue, just west of the important US Route 1 business corridor stretching from Princeton to New Brunswick and near the Northeast Corridor train service (Boston-New York-Washington, DC) and Exit 9 of the NJ Turnpike.  It is 30 minutes outside New York City and has rail service to Newark Liberty International Airport. 

The $110 million, mixed-use facility includes a hotel and conference center to be anchored by the John J. Heldrich Center for Workforce Development, at Rutgers University's Edward J. Bloustein School of Planning and Public Policy.  The Heldrich represents a unique private / public partnership among the New Brunswick Development Corporation (Devco), Keating Partners, Rutgers, New Jersey Department of Labor, New Jersey Redevelopment Authority, New Jersey Economic Development Authority, New Jersey Casino Redevelopment Authority, the Middlesex County Improvement Authority and the City of New Brunswick.  It is a major anchor to New Brunswick's downtown revitalization program. 

Upon completion, The Heldrich will feature 248 deluxe guestrooms, including 14 suites, Ladonâ€ôs Restaurant and Bar, 25,000 square feet of special event and state-of-the-art meeting facilities, including a ballroom, an amphitheater, boardroom, and 20 conference rooms accommodating from 10 - 500 guests.  The mixed-use property will also feature 48 luxury condominiums, along with academic and retail space.  

The Heldrich's Pre-opening Offices are situated on the 4th Floor of the Crossroads Theater at 7 Livingston Avenue in New Brunswick, directly across the street from the new hotel.  For more information on The Heldrich, call 732-729-4670 or visit   Benchmark Hospitality International operates the Heldrich.

Benchmark Hospitality International, an independent hospitality management company based in The Woodlands (Houston), Texas, operates resorts, conference centers, hotels and condominium resorts both domestically and internationally.  For locations of Benchmark Hospitality properties and for additional information, visit Benchmark's Website at  


Benchmark Hospitality International
The Woodlands (Houston), Texas

Ken Ellens
Ken Ellens Communications
201-758-2864 / 201-758-2865-F

Also See: Benchmark Hospitality Launches Chairman's Award of Excellence; Inaugural Award presented to Mario Herrera, North Maple Inn, Basking Ridge, NJ / February 2006
Benchmark Hospitality Appoints Michael J. Taylor General Manager for The Heldrich, a New $110 million Mixed Use Property in New Brunswick, New Jersey / March 2006
Benchmark To Manage Hotel & Conference Center within Heldrich Plaza, New Brunswick, New Jersey; 250 rooms, 50,000 square feet Conference Center / September 2003

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