Hotel Online  Special Report
Blue Square Studios Wins Three Web Marketing Association
Awards for Excellence in Hospitality E-Marketing
Phoenix AZ (October 24, 2006) -- Blue Square Studios ( has been recognized again for developing exceptional web site solutions for the hospitality industry. 

The company won two of the highest "Standard of Excellence" awards in the Hotel & Lodging category: for the Kahala Hotel & Resort ( and for Mii amo, a destination spa at Enchantment ( The firm also received a   "Standard of Excellence" award in the Restaurant category for The Inn at Dos Brisas ( 

The winners of the tenth annual WebAward Competition for Web site development competed with more than 2,000 sites from 33 countries and 96 industries. Entries were judged on design, copywriting, innovation, content, interactivity, navigation, and use of technology by the Web Marketing Association. 

The Kahala Hotel and Resort ( selected Blue Square Studios and its Hospitality ToolkitTM to ease its online brand transition from a chain managed property to a luxury, independent hotel. "Blue Square Studios' e-marketing counsel helped us with a smooth transition to the new site," said Glynis Esmail, Vice President of Landmark Hotels Group, management company of The Kahala Hotel & Resort. "Their tools and unique industry e-commerce expertise allowed us to regain ground in web reservations. The Web Marketing Association award confirms what we have already experienced in results." 

Alexa Hokanson, Director of Communications for Sedona Resorts, owner of Mii amo, Enchantment and Tides Inn, congratulated the firm on the Webaward for Mii amo and said, "We had confidence in choosing Blue Square Studios for a complete redesign of Mii amo's website because of their previous performance for Enchantment Resort. The design of the new site conveys unique qualities that are integral to the true Mii amo experience. The functionality of the Toolkit gives us the flexibility we need to be responsive in the marketplace and consumers have reacted to the site with strong acceptance."

"The Web Marketing Association's honors confirm Blue Square Studios' reputation for  delivering award-winning design to the online, hospitality market. More importantly, thanks to the ROI reporting capabilities of our Hospitality Toolkit, we can demonstrate that our innovation, industry experience and e-marketing services are an unbeatable combination for producing dramatic results in the form of ever-growing online revenues for our clients,"  said Shane Ettestad, President & CEO of Blue Square Studios.  "We are honored to be able to work with properties such as Kahala  Hotel & Resort, Mii amo and The Inn at Dos Brisas." 

For more information, visit, email or call 623.466.6611. 

About Blue Square Studios: 

Blue Square Studios ( is a leading provider of web presence management solutions for the hospitality industry. By combining its ground-breaking Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes,with or without IT resources. 

About WebAwards

The Web Marketing Association was founded in 1997 to help set a high  standard for  Internet marketing and web development on the World  Wide Web. Staffed by  volunteers, this organization is made up of Internet marketing, online advertising, PR, and web site design  professionals who share an interest in  improving the quality of  online advertising, internet marketing, and website  promotion.The WebAward Competition, produced by the Web Marketing Association, is now in its tenth year. WebAwards is the premier annual web site award  competition that names the best Web sites in 96 industries while setting the standard of excellence for all  website development.


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006
Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006
Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006
Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

To search Hotel Online data base of News and Trends Go to Hotel.Online Search

Home | Welcome! | Hospitality News | Classifieds | Catalogs & Pricing | Viewpoint Forum | Ideas/Trends
Please contact Hotel.Online with your comments and suggestions.