MCLEAN, VA (Nov. 15, 2006) – With an opening keynote on “Blogs,
Podcasting, Social Networks and More!” by eMarketer’s CEO Geoff Ramsey,
the Hospitality Sales & Marketing Association International’s (HSMAI)
7th Travel Internet Marketing Strategy Conference will be an all-day, intensive
study of “New Intelligence for the E-Marketplace.”
The agenda is as follows:
Summary of Roundtable Discussions by Facilitators
Lessons learned from the new HSMAI/TIA Metrics Feasibility Study
Suzanne Cook, Senior Vice President, Research, Travel Industry Association; Cindy Estis Green, Managing Partner, The Estis Group
This collaborative research project between the HSMAI Internet Marketing Advisory Board and the Travel Industry Association of America eCommerce Committee will identify a way to compare the results of interactive marketing initiatives within the travel industry.
General Session - Profits, Pitfalls, and Protection of your Intangible Assets Online
Sue Heilbronner, Executive Vice President of Marketing and Business Development, TIG Global
Learn more about how to better manage your intellectual property assets (trademarks, brands, photographs) in the context of your website, your e-mail programs, and your online advertising efforts. Registrants will receive a copy of the TIG Global Special Report “Profits and Pitfalls of Online Marketing, A Legal Desk Reference for Travel Executives.”
Refreshment Break/Partner Networking
3:45- 4:30 pm
Closing Keynote Interview
Jacki Kelley, Yahoo! Category Development Officer, Travel, will be interviewed by Dr. Lalia Rach of NYU on “Yahoo Travel – Vision, Trends, Future Initiatives.”
Delivering a powerful punch of rich resources, metrics and satisfaction benchmarks, HSMAI’s three new Internet marketing reports, jointly published by the HSMAI Foundation, are:
HSMAI & TIA Internet Marketing Metrics Feasibility StudySponsors of the strategy conference are American Express, Cyveillance, eMarketer, Expedia, HSMAI University, INTENT MediaWorks / MyTravelNetwork, iPerceptions, Quotient Marketing Inc., Real Magnet, Rebel Travel, The Map Network, TIG Global and TravelCLICK. For more information on sponsorship opportunities, contact Melanie Penoyar, HSMAI’s director of development, at (703) 245-8037 or firstname.lastname@example.org.
The cost to attend the conference is $300 for HSMAI members, $125 for students and $455 for non-members, which includes a one-year HSMAI membership.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at eight annual events, including HSMAI’s Affordable Meetings®, and HSMAI World Quest. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 36 chapters in the Americas region.
Hospitality Sales & Marketing Association International
|Also See:||TIG Global Legal Reference Simplifies Challenges Associated with Online Marketing and Brand Protection; TIG Global, Cyveillance, and HSMAI Publish Profits and Pitfalls in Online Marketing / October 2006|
|Recap HSMAI's 6th Travel Internet Strategy Conference: Effectively Using Metrics, Legal Issues, Blogs / April 2006|