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A New Construction Hotel Indigo Being Built
in Fort Myers’ Historic River District
$11 million property is first new construction hotel for
Fort Myers’ Historic River District in 20 years
ATLANTA (Nov. 28, 2006) – InterContinental Hotels Group [LON: IHG, NYSE: IHG (ADRs)] (IHG), the world’s largest hotel group by number of rooms, announced today plans for its first Hotel Indigo™ in Fort Myers. Fla., scheduled to break ground this quarter and open by year-end 2007. Hotel Indigo Fort Myers-Historic River District will be the first new construction hotel within the historic district in 20 years.

The new, seven-story branded boutique property will be owned by DOC Fort Myers II, LLC and managed by DOC Hospitality, LLC, under a license agreement with a company in the InterContinental Hotels Group. 

“This downtown development will be the first multi-story project of its’ kind in the newly formed Fort Myers’ Historic River District,” said Jim Anhut, senior vice president, Brand Development, the Americas, InterContinental Hotels Group.  “The hotel will be connected to the recently renovated Post Office Arcade Building, a Certified Historic Rehabilitation project, and a key landmark in the historic district,” he added.  
The soul of Hotel Indigo’s retail-inspired concept is renewal – thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. Hotel Indigo Fort Myers will house 62 guestrooms that will feature renewable elements such as vivid photographic murals, area rugs, plush duvets and slip covers that will change periodically.  Public spaces will be transformed seasonally through changing artwork, music, flora, murals and directional signage.  
The Hotel Indigo Fort Myers will also feature signature design elements including oversized lobby chairs, which create a personal work or dining space within the public areas of the hotel; cozy, airy and inviting guestrooms with plush bedding, hardwood-style flooring and spa-style showers; a rooftop fitness studio with cardio equipment and free weights.  The hotel will also offer two boardrooms and a rooftop outdoor pool. Complimentary wireless high-speed Internet access is available throughout the hotel.             

The hotel’s bistro-style restaurant, The Golden Bean, will offer seasonal, health-conscious fare for breakfast as well as Starbucks coffee. At PHI Bar, a fundamental departure from the norm, guests can enjoy their favorite beverage in casual elegance. The evening menu will include fresh salads, pizzettas, Panini sandwiches, and other trend forward entrees. Food is prepared quickly for the time-conscious traveler who wishes to eat in their room or relax in one of the hotel’s signature oversized lobby chairs.

The site of Hotel Indigo Fort Myers-Historic River District is situated at the center of downtown and is surrounded by businesses ranging from boutiques, restaurants and cafes to antique stores and jewelers. The hotel is just minutes from Centennial Park, a popular place for visitors and residents to gather for concerts and other functions, as well as the Boston Red Sox Spring Training Stadium, Edison & Ford Winter Estates and Fort Myers Historical Museum.  

“Fort Myers is one of the largest cities in Southwest Florida, and we are thrilled to be the city’s first branded boutique hotel,” said Debbie Clark, Innkeeper, Hotel Indigo Fort Myers.  “We look forward to greeting our first guests and amazing them with our personalized service and intriguing design and decor.” 
The Hotel Indigo brand is quickly expanding throughout North America, with six locations open and 20 in the pipeline.  The first Hotel Indigo opened in Atlanta in October 2004, followed by Hotel Indigo Chicago Gold Coast, Chicago Schaumburg North, Houston, Dallas and Sarasota, Fla. Future sites of Hotel Indigo hotels include Ottawa, Canada; Scottsdale, Ariz.; and Nashville and Knoxville, Tenn.   For more information on Hotel Indigo, or to make reservations, please visit
About Hotel Indigo

The newest member of the InterContinental Hotels Group family, Hotel Indigo is the industry’s first branded boutique hotel experience. It is uniquely designed to appeal to style savvy, lifestyle focused guests who desire affordable luxury, genuine service and an alternative to traditional hotels without sacrificing any of the businesses amenities they have come to expect. Renewal is the soul of Hotel Indigo’s retail-inspired design concept – thoughtful changes that are made throughout the year to keep the hotel fresh, similar to the way retailers change their window displays. Guestrooms feature signature murals, area rugs, fluffy duvets and slipcovers that will change periodically, while public spaces will be transformed seasonally through changing aromas, music, artwork, murals and directional signage. From relaxed café dining to high-style rooms – Hotel Indigo creates an intriguing, warm and inviting environment for guests. 


Monica Smith
InterContinental Hotels Group

Also See: InterContinental Hotels Group Opens First New Build Indigo Branded Hotel, the $15 million Hotel Indigo Sarasota / October 2006
Owned and Managed by Driftwood Hospitality, the 140 room Hotel Indigo Houston Opens; Fourth Property for the InterContinental Hotels Group New Brand / June 2006

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