Hotel Online  Special Report



 Hospitality Sales & Marketing Association International
Sets Comprehensive Line-up of Events for 2007
Calendar is Chock Full of Educational Opportunities and Business-to-Business Forums 
MCLEAN, VA (Nov. 14, 2006) – From strategy conferences, educational sessions, and webinars, to an extensive line-up of business-to-business forums for buyers and suppliers of hospitality, travel and tourism, the Hospitality Sales & Marketing Association International (HSMAI) has on tap a comprehensive line-up planned for 2007. 
HSMAI’s calendar of events is invaluable for sales and marketing professionals looking to hone their skills, network with customers, and stay abreast of industry changes.  
Remaining events for 2006
Travel Internet Marketing Strategy Conference 
December 6, 2006
Sunny Isles, FL (at HEDNA)
HSMAI’s 7th Travel Internet Marketing Strategy Conference, themed “New Intelligence for the E-Marketplace,” is designed to bring together leading industry experts to discuss the hottest issues and trends in Internet marketing.  The event will take place at the Trump International Sonesta Beach Resort in Sunny Isles, FL, immediately following the annual HEDNA Conference.  HSMAI’s 7th Travel Internet Marketing Strategy Conference will feature addresses by Geoff Ramsey, CEO of eMarketer, and Jacki Kelley, Yahoo! Category Development Officer, Travel.  Additional highlights include the release of three new Internet marketing reports: HSMAI & TIA Internet Marketing Metrics Feasibility Study; TIG Global & HSMAI Profits and Pitfalls of Online Marketing: A Legal Desk Reference for Travel Executives; and the inaugural HSMAI & iPerceptions Travel Customer Satisfaction Report.  For more information, call HSMAI at (703) 610-9024 or log-on to or
HSMAI/CHA Caribbean Sales & Marketing Strategy Conference
December 7-8, 2006
Miami, FL
The Caribbean Hotel Association (CHA) and HSMAI team up once again for this second annual event.  The two-day dynamic agenda will delve into a wide range of sales and marketing topics and tools while addressing the differences and nuances for both hoteliers and tourism officials doing business in the Caribbean region.  The spectrum of topics will range from Internet marketing (eCommerce, web site design and search engine optimization) to revenue management, affiliate marketing, evolving wholesale models, developing sales strategies and strategic business planning. 

A special pre-conference workshop on “Strategic Planning for Hotels & Resorts” by John Fareed, Partner, Fareed & Zapala Marketing Partners, will be repeated again this year on Dec. 7.
For more information, contact CHA at (787) 725-9139 or visit 
HSMAI University
HSMAI University delivers a wide-ranging schedule of course offerings and learning experiences in public venue, private label and online formats.  Programs for 2006 are aligned with HSMAI’s new Special Interest Groups to offer specialized content to support business needs in revenue management, Internet marketing, hotel directors of sales and marketing, and resort marketing.  HSMAI University offers workshops and seminars in various cities and “webinars” incorporating 60-minute presentations. 
With a roster of webinars to be released for 2007, the remaining one-hour webinars, held from 2-3pm EST in 2006, include:
Nov. 30:  (Part one of two parts) Negotiating the Tough Deal with Cindy Novotny
Dec. 5:  (Part two of two parts) Improve Your Productivity Skills in a Technology Driven World with Cindy Novotny
Dec. 12:  Profits and Pitfalls of Online Marketing
2007 Calendar
Adrian Awards Dinner 
January 29, 2007
New York, NY
Celebrate the “A-list” and winners of HSMAI’s Adrian Awards for Advertising, Public Relations and Web Marketing at a special black-tie dinner and dazzling production.  Recognizing 50 years of the advertising competition this year, these prestigious awards, which honor the very best of hospitality and travel advertising, marketing materials, public relations and web site design and development, make up the largest travel-related competition of its kind in the world, embracing every area of the industry, including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and more.  
For more information or to purchase tickets, call HSMAI at (703) 610-9024 or visit 
7th Annual Resort Management Conference
March 25-27, 2007
Broadmoor Resort, Colorado Springs, CO
Presented by HSMAI and the University of Denver School of Hotel, Restaurant and Tourism Management (HRTM), this conference allows attendees to participate in an intensive two-day program and offers the unique opportunity to network, learn and experience first-hand topics that directly impact this area of the travel and hospitality industry.
Sponsorship opportunities range from exhibitors to gold level sponsors.  For more information, or to confirm exhibit space, contact Melanie Penoyar, CAE, director of development and awards competition for HSMAI,, (703) 245-8037.  For more information or to register, call HSMAI at (703) 610-9024 or visit
Travel Internet Marketing Strategy Conference 

April 4, 2007 
Las Vegas, NV (at TravelCom)
December 6, 2007 
Phoenix, AZ (at HEDNA) 
Having hosted seven conferences to date, HSMAI’s Internet Marketing Strategy Conferences bring together leading industry experts to discuss the hottest issues and trends in Internet marketing.  For more information, call HSMAI at (703) 610-9024 or log-on to 
Revenue Management Strategy Conference
June 25, 2007
Orlando, FL (at HITEC)
Designed for revenue and yield management professionals, this annual conference addresses critical issues and offers viable solutions and strategies for this very specific market segment.  For more information, call HSMAI at (703) 610-9024 or log-on to 
HSMAI’s Affordable Meetings®
Three shows held annually for meeting planners and suppliers, HSMAI’s Affordable Meetings? provides meeting planners with free educational workshops on topics related to affordable meeting planning, plus an impressive trade show component featuring exhibitors from a cross-section of the travel industry, including hotels and resorts, CVBs, destination management companies, airlines, etc.  The 2007 schedule is as follows:
April 11-12, 2007
HSMAI’s Affordable Meetings Mid-America
Navy Pier in Chicago, IL
June 19-20, 2007 (please note:  Tuesday-Wednesday date pattern)
HSMAI’s Affordable Meetings® West
San Jose McEnery Convention Center, San Jose, CA
September 5-6, 2007
HSMAI’s Affordable Meetings® National
Washington Convention Center, Washington, D.C.
Contact: HSMAI’s Affordable Meetings®
c/o George Little Management (GLM), Ten Bank Street, White Plains, NY 10606-1954
Beth Petersen, show manager, (914) 421-3377; Fax (914) 948-2918

HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry.  With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events.  Founded in 1927, HSMAI is an individual membership organization comprising nearly 7,000 members worldwide, with 36 chapters in the Americas region.

8201 Greensboro Drive, Suite 300
McLean, VA 22102
phone (703) 610-9024

Also See: Recap HSMAI's 6th Travel Internet Strategy Conference: Effectively Using Metrics, Legal Issues, Blogs / April 2006
Recap: 6th Annual Resort Management Conference; Chris von Imhoff, CEO, Alyeska Resort, Named Resort Executive of the Year / April 2006

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