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Legendary 82,000-Seat British Stadium Installs Delphi Suite
Twickenham Experience Deploys Delphi Sales & Banqueting Suite

Portsmouth, NH,  November 16, 2006 —  Newmarket International, Inc., signed an agreement with British Hospitality firm Twickenham Experience, to install the Delphi® Sales and Catering System.  Twickenham Experience is the sole, official provider of match day Hospitality and Conference & Banqueting facilities and services within the grounds of legendary Twickenham Stadium, near London. Twickenham Stadium is the home of England Rugby, who are the current World Champions.

Under the contract, Twickenham Experience will migrate from Newmarket’s CCBreeze® convention center automation system to Delphi Sales and Catering, an end-to-end hospitality automation and management suite from Newmarket. Twickenham Experience selected Delphi because its sophisticated decision support and market tracking features are expected to help managers capture additional business, optimize resources, and reduce operating costs.

The upgrade is expected to improve Twickenham Experience’s bottom line and its top line. Delphi will help the company serve customers more quickly by optimizing schedules, services and pricing based on the market picture developed from the Delphi suite. 

In addition to the corporate hospitality and conference & banqueting business generated at the 82,000 seat venue, Twickenham Experience provides pre-ordered catering options for debenture holders and box holders on match days.  The Stadium's South Stand is currently being re-developed and, when it opens in winter 2007, will increase the number of hospitality packages available in the stadium to 4800 and provide an additional 5000 square meters of function space including a purpose-built conference auditorium for up to 400 delegates. The Delphi Sales and Catering system promises to streamline Twickenham’s entire catering operation, from initial planning to customer invoice.

Delphi is the industry's leading application for automating the sales, marketing, and catering processes of event facilities, conference centers and other venues to increase revenues, enable more efficient operations, and maximize profits. 

About Twickenham Stadium and Twickenham Experience
Formed in 2000 as a joint venture between the Rugby Football Union, the Compass Group and Hamsard, Twickenham Experience is the only official provider of match day hospitality and conference & banqueting facilities within the grounds of Twickenham Stadium.  Twickenham Experience also provides pre-ordered catering options for debenture holders and box holders on match days. Twickenham Experience is responsible for the public catering available on match days. 

About Newmarket International
Newmarket International, Inc. ( is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 7,500 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket is the registered trademark of Newmarket International, Inc.   MeetingBroker is a service mark of Newmarket International, Inc.


Traci Gere
Director of Marketing
Newmarket International, Inc
(603) 436-7500
Direct: (603) 427-5808:

Twickenham Experience Ltd
Rugby House, Rugby Road
Twickenham, United Kingdom
Tel: 0870 143 2400

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

Also See: MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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