 Phoenix,
AZ (November 10, 2006) -- Blue Square Studios has created and launched
a new website with significantly enhanced interactive features for prospective
members of the Destination Club, Ultimate Resort, headquartered in Orlando,
Florida. Created in partnership with Ultimate Resort's agency, DANA Communications,
the new website, www.ultimateresort.com,
incorporates Blue Square Studios' proprietary Hospitality Toolkit to provide
comprehensive e-commerce tracking, reporting and real-time modifications.
The new site unveils a new online brand with targeted calls-to-action
and club information to allow Ultimate Resort to convert more website visitors
into members. The site provides appealing, detailed content on all destinations
in Ultimate Resort's inventory, including extensive destination guides.
Members can now access these guides through an interactive destination
map that is driven dynamically through the Hospitality Toolkit. Phase Two
of the project, already in development will allow members to log in to
view a Flash-based availability chart for all destinations that is integrated
with the membership management software. The second phase will also integrate
a member appreciation program that awards points redeemable for travel
and luxury goods and will include an interactive section that allows members
to provide "insider tips" on vacation experiences in each Ultimate Resort
destination to other members.
Blue Square Studios' Hospitality Toolkit platform provides simple content
management, membership access, email campaigns for both members and prospects,
marketing ROI tracking functions and an interface to other applications
and systems. In creating the web-based interface for Ultimate Resort, Blue
Square Studios drew on its experience with the destination club market
and its proven platform to give Ultimate Resort a cost-effective online
lead-generation capability that makes it easy, for even non-technical staff
to add, delete and update destination content and member data. The Hospitality
Toolkit gives Ultimate Resort's sales and marketing team detailed campaign
tracking and ROI reporting for offline campaigns, search engine marketing,
and the ability to track member conversions to their sources.
"Blue Square Studios has helped us to create a website which showcases
the luxurious vacation residences and travel experiences that are key to
the Ultimate Resort member experience," said Tom D'Ambrosio, Chief Technology
Officer of Ultimate Resort. "In addition to a strong graphical presentation,
the site has improved visitor conversion to leads through ease of use and
navigation, consistent calls to action, depth of content and the ability
to adjust marketing messages through data gathered from the Hospitality
Toolkit."
"We are very pleased to be a integral part of the Ultimate Resort marketing
team - having the opportunity to redefine their online brand and establish
Ultimate Resort as the standard among destination clubs," said Shane Ettestad,
President and CEO of Blue Square Studios. "Ultimate Resort came to us for
our unique and experienced understanding of the destination club niche
and the e-commerce tools demanded by their members and prospective guests.
We pride ourselves on the industry leadership that makes Blue Square Studios
the choice of discerning hospitality brands."
About Blue Square Studios (www.bluesqstudios.com)
Blue Square Studios is a leading provider of web presence management
solutions for the hospitality industry. By combining its Hospitality ToolkitTM
with award-winning designs, Blue Square Studios delivers revenue-generating
Web sites and extranets for clients of all sizes. Clients range from
small hotel chains/management groups to large hotel corporations (including
Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels); and from
destination resorts and boutique hotels such as Sedona Resorts' Enchantment,
The Amalfi Hotel in Chicago and the Portola Plaza Hotel to restaurant groups
and stand-alone properties. Leading Hotels of the World selected
Blue Square Studios for its Leading Service Provider Network and so far
this year the company has received the HSMAI "Golden Click" Award and two
Web Awards from the Web Marketing Association.
About Ultimate Resort (www.ultimateresort.com)
Ultimate Resort is a luxury destination club that offers members the
use of private luxury residences at resort and metropolitan destinations
throughout the United States, Mexico, the Caribbean and Europe. The club
is designed to provide individuals, families, and corporate members with
virtually unlimited access to a growing portfolio of fabulous club properties,
averaging $2 million in value. |