Hotel Online  Special Report
Blue Square Studios' Hospitality Toolkit Builds Brand with
New Website for Ultimate Resort Destination Club

Phoenix, AZ (November 10, 2006) -- Blue Square Studios has created and launched a new website with significantly enhanced interactive features for prospective members of the Destination Club, Ultimate Resort, headquartered in Orlando, Florida. Created in partnership with Ultimate Resort's agency, DANA Communications, the new website,, incorporates Blue Square Studios' proprietary Hospitality Toolkit to provide comprehensive e-commerce tracking, reporting and real-time modifications. 
The new site unveils a new online brand with targeted calls-to-action and club information to allow Ultimate Resort to convert more website visitors into members. The site provides appealing, detailed content on all destinations in Ultimate Resort's inventory, including extensive destination guides. Members can now access these guides through an interactive destination map that is driven dynamically through the Hospitality Toolkit. Phase Two of the project, already in development will allow members to log in to view a Flash-based availability chart for all destinations that is integrated with the membership management software. The second phase will also integrate a member appreciation program that awards points redeemable for travel and luxury goods and will include an interactive section that allows members to provide "insider tips" on vacation experiences in each Ultimate Resort destination to other members. 

Blue Square Studios' Hospitality Toolkit platform provides simple content management, membership access, email campaigns for both members and prospects, marketing ROI tracking functions and an interface to other applications and systems. In creating the web-based interface for Ultimate Resort, Blue Square Studios drew on its experience with the destination club market and its proven platform to give Ultimate Resort a cost-effective online lead-generation capability that makes it easy, for even non-technical staff to add, delete and update destination content and member data. The Hospitality Toolkit gives Ultimate Resort's sales and marketing team detailed campaign tracking and ROI reporting for offline campaigns, search engine marketing, and the ability to track member conversions to their sources. 
"Blue Square Studios has helped us to create a website which showcases the luxurious vacation residences and travel experiences that are key to the Ultimate Resort member experience," said Tom D'Ambrosio, Chief Technology Officer of Ultimate Resort. "In addition to a strong graphical presentation, the site has improved visitor conversion to leads through ease of use and navigation, consistent calls to action, depth of content and the ability to adjust marketing messages through data gathered from the Hospitality Toolkit." 
"We are very pleased to be a integral part of the Ultimate Resort marketing team - having the opportunity to redefine their online brand and establish Ultimate Resort as the standard among destination clubs," said Shane Ettestad, President and CEO of Blue Square Studios. "Ultimate Resort came to us for our unique and experienced understanding of the destination club niche and the e-commerce tools demanded by their members and prospective guests. We pride ourselves on the industry leadership that makes Blue Square Studios the choice of discerning hospitality brands." 
About Blue Square Studios (
  Blue Square Studios is a leading provider of web presence management solutions for the hospitality industry. By combining its Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Clients range from small hotel chains/management groups to large hotel corporations (including Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels); and from destination resorts and boutique hotels such as Sedona Resorts' Enchantment, The Amalfi Hotel in Chicago and the Portola Plaza Hotel to restaurant groups and stand-alone properties. Leading Hotels of the World  selected Blue Square Studios for its Leading Service Provider Network and so far this year the company has received the HSMAI "Golden Click" Award and two Web Awards from the Web Marketing Association. 

About Ultimate Resort (
Ultimate Resort is a luxury destination club that offers members the use of private luxury residences at resort and metropolitan destinations throughout the United States, Mexico, the Caribbean and Europe. The club is designed to provide individuals, families, and corporate members with virtually unlimited access to a growing portfolio of fabulous club properties, averaging $2 million in value. 


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: Blue Square Studios Wins Three Web Marketing Association Awards for Excellence in Hospitality E-Marketing / October 2006
Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006
Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006
Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006
Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
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Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
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