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Starwood Announces The Westin Riverfront Resort & Spa and
The Westin Riverfront Mountain Villas in Avon Colorado

 New Westin to Offer Scenic Views and Year-Round Outdoor Recreation
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--Starwood Hotels & Resorts Worldwide, Inc.® (NYSE: HOT) today announced The Westin® Riverfront Resort & Spa – a 235-room full service hotel and resort facility, which is currently under construction and being developed by East West Partners – and The Westin Riverfront Mountain Villas, a 113-unit Westin vacation ownership resort being developed by Starwood Vacation Ownership. The entire mixed-use project will bring together the natural beauty of the region with The Westin brand’s signature products and services, designed to help guests feel at their personal best.

Surrounded by mountains, The Westin Riverfront Resort & Spa is anticipated to open in time for the 2008 ski season, followed shortly thereafter by the first phase of The Westin Riverfront Mountain Villas. The complex will include a spa and fitness facility, restaurants and approximately 4,700 square feet of meeting space. It will also feature a pedestrian-friendly retail plaza with shops, restaurants and a high-speed eight-passenger gondola that will transport skiers and snowboarders to the adjacent Beaver Creek Ski Resort Area.

“Westin is delighted to add this highly anticipated resort to its growing portfolio of hotels,” said Sue Brush, senior vice president, Westin Hotels & Resorts. “The broad array of recreational and relaxation options, combined with Westin’s signature products and services, will bring new meaning to personal renewal for guests.”

The Westin Riverfront Resort & Spa will offer the full array of The Westin brand’s products, services and amenities. Guests will luxuriate in The Westin Heavenly Bed® and unwind with the help of Westin’s new sensory welcome, consisting of a white tea scent, music, lighting and botanicals.

Starwood Vacation Ownership will develop a total of 113 two-bedroom (lock-off) vacation ownership units on the east and west sides of the hotel. The vacation ownership units will have full access to all hotel amenities, including concierge services, the ski valet and gondola, the park and the bike trail that will front Eagle River. Sales of The Westin vacation ownership resort will kick off by 2008. Starwood Vacation Ownership has developed two other highly successful vacation ownership resorts in Avon: Sheraton Mountain Vista and Lakeside Terrace.

“Starwood Vacation Ownership is excited to extend our presence with this project, our fourth resort in Colorado and our first Westin-branded vacation ownership resort in the area,” said Sergio Rivera, president real estate development, Starwood Hotels & Resorts Worldwide, Inc. “With this new Westin resort, SVO will now offer our full complement of vacation ownership opportunities in Colorado, ranging from a luxury fractional resort within the St. Regis Resort, Aspen to the Sheraton Mountain Vista in Avon, Colorado.”

With year-round attractions for outdoor enthusiasts, including access to world-class skiing, Avon is the ideal location for high-end vacation ownership. The first-ever gondola connecting Avon to nearby Beaver Creek will significantly enhance the vacation experience for ski-lovers by eliminating the need for ground transportation to the slopes.

East West Partners, a prominent local company with vast experience in mountain development, is the master developer of the project. “We are very excited about Starwood’s participation in the Riverfront development. They bring a level of quality and experience that will enhance the entire project,” said Chuck Madison, senior partner for East West Partners.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 850 properties in more than 95 countries and 145,000 employees at its owned and managed properties. Starwood® Hotels is a fully integrated owner, operator and franchisor of hotels and resorts with the following internationally renowned brands: St. Regis®, The Luxury Collection®, Sheraton®, Westin®, Four Points® by Sheraton, W®, Le Méridien® and the recently announced AloftSM and ElementSM Hotels. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.) 

Starwood Hotels & Resorts Worldwide, Inc.
Alisa Rosenberg, 914-640-5214

Also See: Starwood Reports Net Income for the 4th Qtr of 2005 Increased 59% to $159 million; For the Full Year 2005, Starwood's Earnings Up 7% to $422 million / Hotel Operating Statistics / February 2006

Starwood Reports 15% Increase in 4th Qtr Profit; Net Income $100 million vs $87 million a Year Earlier, REVPAR for Same-Store Owned Hotels Worldwide Increased 11.1% / Hotel Operating Statistics / February 2005

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