The 2007 Resort Management
Conference
SUNDAY, MARCH 25, 2007:
Afternoon:
HSMAI Foundation Golf Tournament
1:00 PM � 8:00 PM: Onsite Conference Registration
2:00 PM � 5:00 PM: HSMAI Resort Marketing Special
Interest Group � Best Practices Subscribers Meeting
6:00 PM � 8:00 PM: Welcome reception sponsored
by the Broadmoor
MONDAY, MARCH 26, 2007:
7:30 AM � 8:30 AM: Continental Breakfast in
Exhibit Hall
8:30 AM � 8:45 AM: Welcome
8:45 AM � 10:00 AM: General Session A: Travel
Trends in Business and Leisure Travel
The conference kicks-off with a look at the most recent research about
travel trends. Peter Yesawich, president and C.E.O. of Yesawich, Pepperdine,
Brown & Russell will present his research about both business travel
trends and leisure travel trends. This session alone will be worth the
price of admission.
SPEAKER: Peter Yesawich, president and CEO, Yesawich, Pepperdine, Brown
& Russell
10:00 AM � 10:30 AM: Networking Break in Exhibit
Hall
10:30 AM � 11:30 PM: General Session B: Resort
Operating Research and Statistics
Smith Travel Research�s latest findings on operating statistics for
resorts as well as research about the size and the scope of the industry,
facilities, amenities, demographics and compensation.
SPEAKER: Mark Lomanno, president, Smith Travel Research
11:30 AM � 12:30 PM: An expert panel of resort
executives will react to the data presented by Peter Yesawich and Mark
Lomanno. They will provide their thoughts about strategies to move forward,
and connect how the information presented has impacted their resorts.
MODERATOR: Paul Laesecke, senior lecturer, School of Hotel , Restaurant
& Tourism Management, Daniels College of Business, University of Denver
PANELISTS: Steve Bartolin, president & CEO, the Broadmoor, Charles
S. Peck , president & CEO, Destination Hotels & Resorts, Additional
Panelist to be Announced
12:30 PM � 12:45 PM: Resort Executive of the
Year Announcement sponsored by the University of Denver and Yesawich, Pepperdine,
Brown & Russell
12:45 PM � 1:50 PM: Speaker Roundtable Luncheon
2:00 PM � 3:30 PM:
3 Concurrent breakouts
Session 1: Operations Track: Human Resource Challenges
in the Resort Industry
This session will focus on finding and keeping employees, immigration
roadblocks, avoiding discrimination, responding to harassment complaints,
effective performance management, and meaningful training.
SPEAKER: Andria L. Ryan, partner, Fisher & Phillips, LLP
PANELIST: Cindy Clark, director of human resources, the Broadmoor,
and Tonda Tan, Director of Human Resources, Amelia Island Plantation
Session 2: Marketing Track: Explore trends in electronic marketing,
including search engine marketing and more
A panel of experts will give insight into new developments in electronic
marketing and distribution. Does it replace traditional marketing? Or,
complement it? Learn the how�s and why�s of search engine optimization
and how to bring your website to the next level, and insure it is working
optimally for you.
MODERATOR: Frank Fredericks, vice president, Sales & Marketing,
Wild Dunes Resort
PANELISTS: Karen Nasuti, President, Nasuti and Hinkle Creative Thinking;
Felix Laboy, president & CEO, E-site Marketing; Tom Bewley, director
of marketing, Kiawah Island Golf Resort and Steven V. Seghers, MHS, account
director, HyperDisk Marketing
Session 3: Current Trends Track: Generating Ancillary Revenue:
Creative Techniques for Expanding Resort Revenue Streams
This session will present some of the highlights of the comprehensive
HSMAI Resort Best Practices study on Generating Ancillary Revenue released
in December, 2006. It will cover both innovative as well as traditional
methods to improve revenue streams in spa, golf, retail, food and beverage
and other room related categories. Panelists will represent a variety of
resorts and will share their best practices. The moderator, Heidi Storm
Samore (co-author of the HSMAI report with Cindy Estis Green), senior consultant
with The Estis Group, has extensive experience in corporate revenue management
as well as hospitality operations.
MODERATOR: Heidi Storm Samore, Senior Consultant, The Estis Group
PANELISTS: To be Announced
3:30 PM � 4:00 PM: Networking Break in Exhibit
Hall
4:00 PM � 5:30 PM:
3 Concurrent breakouts
Session 4: Operations Track: New TechnologyCondo/Hotels and Fractional
Ownership
Visit our website for more information on this session and its speaker
and panelists.
Session 5: Marketing Track: How to Survive and Capitalize on
Short Term Weather-Driven Challenges and Opportunities
Surviving and recovering from a weather-driven catastrophe such as a
hurricane, earthquake, or fire can be devastating and overwhelming. However,
enduring a weather-driven challenge, such as a rainy or snowy season, in
a resort dependent on seasonal travelers can be equally catastrophic for
business. How do you begin the recovery process? How do you recapture your
customers? Hear from professionals on emergency recovery plans and how
resorts have survived and prospered, despite tremendous odds.
MODERATOR(s): Tjibbe Lambers, marketing & promotions manager, Hershey
Resorts
PANELISTS: To be Announced
Session 6: Current Trends Track: Importance of and Changing Dynamics
of the Group Market in the Resort Industry
Industry trends are showing that group market share is becoming more
and more competitive. Learn from the authorities where the future of the
group market is headed. Industry experts will share the trends and advise
you how to get your share of the market.
MODERATOR: John Washko, director of sales & marketing, The Broadmoor
PANELISTS: Peter Shelly, executive vice president, HelmsBriscoe Additional
Panelists to be Announced
5:30 PM � 7:30 PM: Networking Reception in Exhibit
Hall
TUESDAY, MARCH 27, 2007:
7:30 AM � 8:30 AM: Continental Breakfast
8:30 AM � 10:00 AM:
General Session C: Reaching Your Market: Trends of the Future
What will tomorrow�s lifestyle look like? Accompany Michael Tchong
on a fast ride through today�s consumer landscape to get some answers.
In this eye-opening overview, Michael discusses some of the biggest �Ubertrends�
shaping the future. By showing how Ubertrends, society�s �supertrends,�
fuel sub trends and how these affect the travel market, Michael will provide
a clearer context for trend analysis, giving attendees a much better sense
for what the future may hold in store.
SPEAKER: Michael Tchong, Ubercool, �The most influential trendspotter
in America �� --- The Daily Telegraph , London
10:00 AM � 10:30 AM: Networking Break in Exhibit
Hall
10:30 AM � 12:00 Noon:
3 concurrent breakouts
Session 7: Operations Track: Serving the Next Generation Guest
This session will look at technology amenities and services throughout
the resort and in the guestrooms required and expected by Gen X and Gen
Y guests.
SPEAKER: Daniel Connolly, Ph.D., assistant professor, School of Hotel
, Restaurant & Tourism Management, Daniels College of Business, University
of Denver
PANELISTS: Frank Wolfe, Hospitality Financial and Technology Professionals;
Additional Panelists to be Announced
Session 8: Marketing Track: CRM At It's Best
Explore the new techniques in CRM, including the basics of psychographic
profiling. Learn how your property management systems can be a source of
valuable marketing information. Hear how marketing can help create relationships,
not just sell. See how those relationships can help attract the right client
and build your business.
MODERATOR: Tom Littleton, president, LMG Data Mining
PANELISTS: Mike Fitzpatrick, vice president, Account Services, Cohorts;
David Ralls, vice president, AIR Marketing; Additional Panelist to be Announced
12:00 Noon � 1:30 PM: Networking Lunch Break
in Exhibit Hall
1:00 PM � 4:30 PM: Property Tours
1:00 PM � 4:00 PM: HSMAI Resort Marketing Advisory
Board Meeting |