News for the Hospitality Executive
|Sherman, Conn., USA, December 15, 2006 — According to a
new report from PhoCusWright Inc., next year for the first time transactions
on the Internet will account for over half (54%) of all U.S. travel bookings.
The report, PhoCusWright’s U.S. Online Travel Overview, is now in its sixth
edition and is used by members of the travel, tourism and hospitality industries
to assess the domestic leisure/unmanaged business online travel market.
It analyzes this market by segment, channel and major players, projecting
trends through 2008.
After years of suppliers (e.g., airlines, hotels and car rental agencies) outperforming online travel agencies (e.g., Expedia, Travelocity, Orbitz and Priceline), growth rates for both channels will converge by 2008. Suppliers have enjoyed an advantage over online travel agencies due to the relatively inexpensive task of acquiring online customers from their own offline channels. This advantage, however, is disappearing.
PhoCusWright’s U.S. Online Travel Overview, the company’s flagship domestic
research report, is used by industry executives and other key decision
makers in all segments of the travel, tourism and hospitality industries
to make informed, strategic business decisions. Investment firms and industry
analysts also use the report as the most authoritative guide to current
and future travel industry trends.
About PhoCusWright Inc. PhoCusWright Inc. is the nation’s leading independent research firm covering the travel, tourism and hospitality industries. The company conducts and publishes primary research used in strategic planning and forecasting. The pioneer in predicting the rise of online travel-related commerce, PhoCusWright continues to provide all segments of the travel industry’s value chain with information for competitive decision-making. The company also produces a series of high-profile conferences for senior executives in the travel industry. More information can be found at www.phocuswright.com.
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