SAINT CHARLES, MO. — DEC. 18, 2006 — FreshStay™, an online directory/network of hundreds of non-smoking lodging properties, continues to attract an ever-growing base of owner/operators and loyal travelers from around the globe.
“We were the first resort to go non-smoking on the Cayman Islands,” said Tom McCallum, director of The Reef Resort, located on the eastern end of Grand Cayman Island, Cayman Islands. “Before we made the move on August 1st, 2003, our 110 guestrooms were not designated as smoking or non-smoking. While that kept our rooms inventory simple, it led to problems, particularly with our non-smoking guests.”
Nearly three-and-a-half years later, the majority of other resorts on the island have followed suit, McCallum said, to the point where most properties, including all Westins and Marriotts, now are smoke-free.
“I think the rest of the world is going the way of the Cayman Islands,” McCallum added. “Smoking is out. Fresh air is in.”
Lighting Up Occupancies
Connecting millions of travelers and thousands of groups to hotels committed to providing clean indoor air, www.FreshStay.com recognizes and promotes properties guaranteeing non-smoking rooms at the point of reservation as well as those that have taken extra measures to be 100-percent smoke-free. Properties offering enhanced accommodations — including being cleaned with Green Seal-certified products, having walls covered with low-odor, low-VOC paints, and providing improved air and water filtration and allergen-barrier products — also are touted online and offline by FreshStay™.
“It’s not a big hardship to smoke outside, especially if you live in the Caribbean,” McCallum said. “We’ve been encouraging other properties and business sectors here to go smoke free for years. It’s good for people and environment, and it makes good business sense.”
McCallum said The Reef Resort promotes its fresh air/smoke-free environment on printed materials, online, through property signage, reservation agents, and front desk and guest service staff. He said being a part of the www.FreshStay.com network also helps drive recognition and business.
Snuffing Out Complaints
“We tell the world we’re 100-percent smoke-free every chance we can,” adds Mike Reid, director of sales and marketing for the Historic Ramada Downtown Vancouver, Canada. “Being smoke-free has helped us achieve A-grade guest satisfaction scores. Our room odor complaints are next to nil nowadays, and our average occupancy has jumped a few points, often to 97 percent or better.”
Reid said the demand for smoking rooms declined sharply the past decade, and that most of the 80-room property’s loyal base of smoking guests not only understood the switch to non-smoking … they embraced it.
“It’s no secret that most smokers don’t like to stay in smoking rooms — that’s why in the past some would book non-smoking rooms and light up there,” he added. “But at the point of a reservation, we inform all of our guests, and there are signs accordingly in each room, that there is a $150 fee for disregarding our 100-percent smoke-free property policy. We have had very few issues, and only positive comments by guests and groups, since going completely non-smoking in November 2005.”
Reid noted that the move to smoke free has helped decrease housekeeping labor and cleaning material costs, while protecting carpeting, bedding and other soft and hard goods. Having learned about FreshStay™ half a year ago through media coverage, industry e-newsletters and press releases, Reid said being listed on the www.FreshStay.com Web site also helps puts heads in beds.
Breath of Fresh Air
Leigh Roszell, director of sales and marketing for the 205-room Four Points by Sheraton in Mississauga, Ontario, Canada. Said the property underwent a multi million-dollar renovation in 2005, converting from a Sheraton, and went smoke-free in June 2006.
“We invested in new drywall, drapes, carpeting, and practically everything in-between, so going smoke free helps us protect that significant investment, along with our good people and guests,” Roszell said.
A local ordinance banning smoking inside many public establishments was passed several years back, so guests not only expected the property’s upgrade to smoke free — they truly appreciated it.
“Of course, it helped that our sister brand, Westin, has had so much success with its smoke-free initiative,” she said. “We give every guests one free bottle of water and work hard to position and promote our property as ‘Our air is fresh … and our water is free.’”
About Pineapple Hospitality
Headquartered in Saint Charles, Mo., Pineapple Hospitality™ is an EPA Energy StarTM partner bringing fresh ideas to hospitality guests’ doors and owner/operators’ bottom lines — including FreshStay® (www.FreshStay.com), Environmentally Sensitive Amenities, the greenSPA luxury amenity and dispenser system, energy-efficient lighting, Guestat programmable thermostats, Oxygenic water-efficient showerheads, the Nature’s Mist deodorization system, and dozens of other products/programs and ZAPLEXTM remote control protectors. To get a taste of Pineapple’s sweet solutions helping thousands of hotels bolster business and cut costs, visit www.pineapplehospitality.net or call Ray Burger at 636-922-2285.
The Accidental Smoker
|Also See:||120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006|
|FreshStay® Reports 2,700% Gain in Smoke-free Hotels; With 2,300 Marriott properties' going smoke free, more than 5% of U.S. hotels will be 100% non-smoking / August 2006|
|Springfield’s Krystal Aire Inn & Suites Introduces Another Fresh Idea; All Non-Smoking Hotel Installs Energy Efficient, Odor-Neutralizing Light Bulbs / August 2006|
|FreshStay® Online Network Unites Hotels Worldwide,Fuels Smoke-Free Movement: Kentucky is the 48th state to join the FreshStay® union of nonsmoking lodging properties / June 2006|
|Turn Trash into Cash; Pineapple Hospitality® and Midas Consulting Identify Eight Red Flags For Hotel Operators to Improve Environmental Practices and Reduce Waste Management Expense / June 2006|
|PURE Solutions Signs On As A Corporate Sponsor Of FreshStay™; FreshStay™'s rapidly growing online directory of non smoking hospitality properties is the perfect match for the PURETM Rooms program, which converts guestrooms to allergy-friendly rooms within 24 hours / May 2006|
|Pineapple Lights Up Hotels' Bottom Lines; Hospitality Properties Reap Significant, Sustained Economic Benefits By Embracing Environmentally-Friendly, Energy-Efficient Bulbs; Lighting Retrofits Reduce Costs & Bolster Guest Satisfaction / May 2006|
|Top 5 States and Top 10 cities for Non Smoking hotels in the U.S.; www.freshstay.com adds 25 non-smoking properties during April -California is the number 1 state and Seattle the number 1 city / May 2006|
|Zontec™ Sponsors FreshStay.com to Identify Best Places Where Guests Can ‘Breath Easy, Sleep Great™’ / April 2006|
|200 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / March 2006|
|120 Smoke Free Hotels Join the www.freshstay.com Online Directory in 1st Month / February 2006|
|Fresh Air: The New Hospitality Amenity; Pineapple Hospitality Launches FreshStay™, an Online Directory of Hotels Offering Better Indoor Air Quality / January 2006|
|Gift of the Year: Pineapple Hospitality’s Energy $aving Trifecta / December 2005|
|Pineapple Hospitality is Now the Exclusive U.S. Supplier of Environmentally Sensitive Amenities™ / November 2005|
|Got Pineapple? Hotelier-turned-industry-innovator Ray Burger Launches Pineapple Hospitality™ — bringing fresh ideas and business-building products and programs to your guests’ doors and your bottom line / September 2005|