Hotel Online  Special Report

Classic Ethan Allen Hotel Taps Delphi Sales
and Catering to Book More Business
Property also selects Delphi Diagrams to automate meeting space design

Portsmouth, NH,  December 12, 2006 —  Newmarket International, Inc., the leader in sales and catering solutions for the hospitality industry, announced that the Ethan Allen Hotel in Danbury, Connecticut, will install the Delphi Select Edition® sales and catering solution for mid-scale properties and will utilize Delphi Diagrams® to create customized floor-plan graphics for meeting and event setup. 

The Ethan Allen Hotel is replacing a competitive system with the Delphi applications to achieve greater efficiencies in sales automation and catering booking. 

“The Delphi Select and Delphi Diagrams solutions will make our group meeting, event and sales process more efficient and give us more time to go out and sell,” said Fran Soechtig, Ethan Allen Hotel’s director of sales.  “Delphi is very easy to use and requires less keying and administration time than the system we are using now.  It will be a huge improvement.”  The hotel will use Delphi Select to streamline function-room booking, schedule sales appointments, track group deliverables and other tasks.  The property expects Delphi Diagrams will generate additional revenue by providing customers with detailed floor plan diagramming for proposals, BEOs and sales brochures. 

The 193-room Ethan Allen Hotel is an independent property owned by the Ethan Allen Corporation, a Connecticut-based leading manufacturer and retailer of home furnishings. The hotel is located on the campus of Ethan Allen's International Headquarters in Danbury.  With 15 event rooms and 15,000 sq. ft. of high-tech equipped meeting space, the property is the city’s premier event venue for business and leisure groups. 

Delphi Select Edition is a powerful sales and catering application that simplifies daily operations, improves customer service, and increases sales efficiency.  Easily understood screens boost staff productivity and make users feel confident immediately. The product automates familiar manual tools like the Function Diary and Guest Rooms Control Log, and integrates seamlessly with Microsoft Word and Excel to generate contracts and other documents quickly. 

About Ethan Allen Hotel
Reflecting classic luxury, the accommodations at the Ethan Allen Hotel are designed to make guests feel comfortable and relaxed. Located in the heart of Danbury, Connecticut, hotel amenities and custom furnishings from Ethan Allen Home Interiors help guests enjoy their stay at the Ethan Allen.  Guest rooms and suites at the Ethan Allen Hotel provide the ideal New England homestead. Choose a cozy Standard Room to rest from sightseeing in the area. Or, make your extended business trip less stressful and more productive by relaxing a spacious Residential Suite. With almost 200 rooms and suites at the Ethan Allen Hotel, guests find it is easy to find one that meets their travel needs.  For more information see

About Newmarket International
Newmarket International, Inc. ( is the leader in delivering sales, group catering and banquet software solutions to the global hospitality and entertainment industries.  Newmarket International’s suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, meeting arenas and convention centers throughout the world.  Newmarket International has over 70,000 users worldwide, with over 7,500 installations in 92 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in Barcelona, London, Shanghai, Singapore and Sydney.

Newmarket, Delphi, and Delphi Diagrams are the registered trademarks of Newmarket International, Inc. Delphi Select Edition and Book More Business are trademarks of Newmarket International, Inc. 


Traci Gere
Director of Marketing
Newmarket International, Inc
(603) 436-7500
Direct: (603) 427-5808:

Fran Soechtig
Director of Sales
Ethan Allen Hotel
Danbury, CT
(203) 744-1776

Press Contact: 
Julie Keyser-Squires, APR
Softscribe Inc.
(404) 256-5512

Also See: InterContinental and Crowne Plaza Hotels at Dubai Festival City to Launch with Delphi; Global hospitality firm prepares for dramatic growth in events business / December 2006
Four BDL Properties Move to Delphi Multi-Property Edition; British firm expects to boost revenue for its marquee IHG franchises / November 2006
Newmarket International Wins ACE Awards for Customer Support and Project Management; Customer Excellence awards certify Newmarket's outstanding achievement in client satisfaction / November 2006
Legendary 82,000-Seat British Stadium Installs Delphi Suite; Twickenham Experience Deploys Delphi Sales & Banqueting Suite / November 2006
MeetingBroker Recognized in 2006 EIBTM World Wide Technology Watch / November 2007
Starwood Atlanta Cluster Converts 312% More Business With Cross-Property Lead Sharing Solution; Achieves 42% Revenue Gain, 18-Month ROI on Technology Investment / June 2004
Dolce International Rides Trend of Increased Group Business Leads From Internet Channels; Global Leader in Conference Destinations Shares Leads via Network Technology, Web Connectivity; Group Leads Increase 10%, Definite Bookings Up 5% Over Last Year / May 2004
Meeting Planners Expand Internet Use in 2004, Web-Channel Group Business Increases 428% in 2003 / April 2004

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