Phoenix AZ (December 21, 2006) - Blue Square Studios, a leading provider of web presence management solutions for the hospitality industry, has been selected by ARAMARK Harrison Lodging to relaunch its website and enhance its e-commerce capabilities.
Blue Square Studios will support ARAMARK Harrison Lodging's marketing structure with its Hospitality Toolkit tm allowing each of the company's properties to create and manage online content, packages and promotions while maintaining the integrity of the corporate graphics standards and brand identity.
ARAMARK Harrison Lodging provides a wide range of professional services, including meeting and recreational support services to conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States. Blue Square Studios' Hospitality Toolkit tm gives each property's sales team the capability of tailoring their marketing messages to their respective markets while giving the corporate sales and marketing team efficient and effective oversight.
Additionally, Blue Square Studios and its marketing/branding partner Dana Communications are updating the company's website, www.aramarkharrisonlodging.com, to incorporate a new flash-based functionality for searching properties, viewing activities and other interactive features. Guests will be able to view individual websites for each of the 43 properties, and select hotels on the basis of their location, amenities or the guest experience they seek.
"Blue Square Studios is pleased to be chosen by ARAMARK Harrison Lodging as their criteria for the firm selected to realize their goals were clearly very high," said Shane Ettestad, President & CEO of Blue Square Studios. "We are able to deliver immediate capabilities that both empower the marketing teams and enhance the synergistic impact of the company as a whole by making consistency and standardization easy."
For more information, visit www.bluesqstudios.com, email email@example.com or call 623.466.6611.
About Blue Square Studios (www.bluesqstudios.com)
|Also See:||Blue Square Studios' Hospitality Toolkit Builds Brand with New Website for Ultimate Resort Destination Club / November 2006|
|Blue Square Studios Wins Three Web Marketing Association Awards for Excellence in Hospitality E-Marketing / October 2006|
|Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006|
|Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006|
|Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006|
|Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006|
|The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006|
|Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005|
|Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005|
|Blue Square Studios Names Eric Chapman VP of Sales / October 2005|
|Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005|
|Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005|
|Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005|
|Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004|
|Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004|
|Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004|
|Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003|
|Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003|
To search Hotel Online data base of News and Trends Go to Hotel.Online