Hotel Online  Special Report
Blue Square Studios Powers ARAMARK
Harrison Lodging's Online Marketing
Hospitality Toolkit tm Enables 43 Properties

Phoenix AZ (December 21, 2006) - Blue Square Studios, a leading provider of web presence management solutions for the hospitality industry, has been selected by ARAMARK Harrison Lodging to relaunch its website and enhance its e-commerce capabilities.

Blue Square Studios will support ARAMARK Harrison Lodging's marketing structure with its Hospitality Toolkit tm allowing each of the company's properties to create and manage online content, packages and promotions while maintaining the integrity of the corporate graphics standards and brand identity. 

ARAMARK Harrison Lodging provides a wide range of professional services, including meeting and recreational support services to conference and corporate training centers, specialty hotels, national and state parks, resorts and other tourist destinations throughout the United States.  Blue Square Studios' Hospitality Toolkit tm gives each property's sales team the capability of tailoring their marketing messages to their respective markets while giving the corporate sales and marketing team efficient and effective oversight.

Additionally, Blue Square Studios and its marketing/branding partner Dana Communications are updating the company's website,, to incorporate a new flash-based functionality for searching properties, viewing activities and other interactive features. Guests will be able to view individual websites for each of the 43 properties, and select hotels on the basis of their location, amenities or the guest experience they seek.

"Blue Square Studios is pleased to be chosen by ARAMARK Harrison Lodging as their criteria for the firm selected to realize their goals were clearly very high," said Shane Ettestad, President & CEO of Blue Square Studios. "We are able to deliver immediate capabilities that both empower the marketing teams and enhance the synergistic impact of the company as a whole by making consistency and standardization easy."

For more information, visit, email or call 623.466.6611.

About Blue Square Studios (
Blue Square Studios is a leading provider of web presence management solutions for the hospitality industry. By combining its Hospitality ToolkitTM with award-winning designs, Blue Square Studios delivers revenue-generating Web sites and extranets for clients of all sizes.  Clients range from small hotel chains/management groups to large hotel corporations (including Hilton, Hostmark Hospitality Group and Woodfin Suite Hotels); and from destination resorts and boutique hotels such as Sedona Resorts' Enchantment, The Amalfi Hotel in Chicago and the Portola Plaza Hotel to restaurant groups and stand-alone properties. Leading Hotels of the World  selected Blue Square Studios for its Leading Service Provider Network and so far this year the company has received the HSMAI "Golden Click" Award and two Web Awards from the Web Marketing Association.


Stephanie Seacord
Leading Edge
135 Piscassic Road (Box 960)
Newfields NH 03856
T: 603-772-1835
F: 603-772-7066

Also See: Blue Square Studios' Hospitality Toolkit Builds Brand with New Website for Ultimate Resort Destination Club / November 2006
Blue Square Studios Wins Three Web Marketing Association Awards for Excellence in Hospitality E-Marketing / October 2006
Blue Square Studios Produces Dramatic Online Revenue Results for Portola Plaza Hotel / August 2006
Hotel Website Mythbusters: Search Engine Marketing is the Bait; Content Makes the Sale / Shane Ettestad / May 2006
Blue Square Studios' Hospitality ToolkitTM Levels the Web Presence Playing Field for Hotels / May 2006
Blue Square Studios Partners with Microsoft for Hospitality Toolkit 3.0 Release / April 2006
The Kahala Hotel & Resort Launches its New Website Brand on Blue Square Studios’ Hospitality Toolkit / March 2006
Web Marketing Association Awards Blue Square Studios for its Excellence in Hospitality E-Marketing / November 2005
Blue Square Studios Helps Dream Catcher Retreats, A Destination Club, Convert and Retain Members Utilizing the Hospitality Toolkit / October 2005
Blue Square Studios Names Eric Chapman VP of Sales / October 2005
Portola Plaza Hotel Experiences Rapid ROI with Blue Square Studios' Hospitality Toolkit and e-Marketing Services / June 2005
Blue Square Studios Partners with Specialized Providers to Enrich Hospitality Toolkit with Destination Content, Spa Booking Engine and On-line F&B Service / June 2005
Blue Square Studio Launches 2.2 Version of Rebranded “Hospitality Toolkit” at HITEC 2005 / May 2005
Hospitality eBusiness Strategies and Blue Square Studios Roll Out Internet Marketing Investment Survey for Hoteliers; Strategy to Develop ROI Benchmarks for Competitive Internet Marketing Investments / October 2004
Blue Square Studios Implements Custom Technology Solutions for Hilton Hotels' Food & Beverage Operations / June 2004
Four Vendors Demonstrate Live, Fully Automated Supply System to Distribution Channel Integration at HITEC / June 2004
Hostmark Hospitality Group Selects Hotel Site ToolkitTM and Starts by Launching the Edgy, New Amalfi Hotel Chicago / December 2003
Blue Square Studios Hotel Site Toolkit Selected as Core Internet Technology for LAuberge de Sedona / Sept 2003

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