CHICAGO (Sept. 21, 2006) � TravelCLICK's quarterly eMonitor results
indicate continued robust health for the hotel industry based on electronic
distribution performance for the second quarter of 2006. The
data shows that worldwide electronic hotel revenue from the Global Distribution
Systems (GDS) and key Internet sites increased 13.7 percent over the second
quarter of 2005. The number of electronic room nights booked for
the second quarter increased 5.7 percent over the same time last year,
while the Average Daily Rate (ADR) increased by 7.6 percent. The
average length of stay for the second quarter 2006 was 2.12 nights, nearly
the same as last year.
TravelCLICK�s proprietary database of electronic distribution performance
provides a comprehensive foundation for data analysis and trend forecasting
that is used by the global hospitality industry in the development of integrated
distribution strategy. Observations for the market based on this latest
data include:
-
Travel Agency room nights through the GDS will continue its growth trend
surpassing 100MM room night by the end of 2006.
-
Bookings through GDS Powered Internet sites will continue to decline as
Merchant programs expand their reach globally and technology advancements
make it easier for hotels to do business direct with online wholesalers.
-
The GDS will continue its position as one of the highest ADR channels tracking
30+ percent higher than its Internet counterparts.
-
Top markets including New York, London and Hong Kong will continue to trend
with their respective economies while new fast growth markets emerge into
2007, such as Shanghai, Beijing, Delhi & Bangalore. (See TravelCLICK
eMonitor regional releases.)
�The proliferation of the Internet drives the aggressive growth of brand
website and key merchant sites, while GDS and travel agent related hotel
bookings continue to show healthy 5-7 percent growth across global markets,�
said TravelCLICK Vice President of Product Management/eMarketing Products
John Hach. �Hotels that understand these trends and their impact
on hotel performance can build a stronger distribution strategy and execute
with confidence to maximize electronic channel presence through integrated
distribution technology, marketing and intelligence capabilities.�
eMonitor results are compiled from TravelCLICK's comprehensive proprietary
database, which is the exclusive source of hotel industry electronic distribution
data from the Amadeus, Galileo, Sabre and Worldspan GDS. TravelCLICK's
eMonitor also includes hotel bookings made through third-party travel Internet
websites powered by Pegasus Solutions.
Travel Agent Component
Travel agent bookings represented 81.7 percent of total room nights.
The travel agent component of GDS bookings had a 7.6 percent increase in
ADR and a 13.3 percent increase in revenue versus the second quarter of
2005. Travel agents also continued to be a key source of higher rate
business for hotels. The average rate for room nights booked through
travel agents was 36.4 percent higher than the average rate for room nights
booked via the Internet.
Year-to-date for 2006, travel agent hotel room nights via the GDS were
up 6.8 percent, driving a 6.3 percent growth in ADR from the same period
in 2005.
Internet Component
Internet room nights, sourced from consumer online transactions on Pegasus-powered
third-party sites, showed a gain of 7.6 percent compared to the second
quarter of 2005. ADR was up 7.8 percent for Internet bookings; revenue
was up 16.0 percent compared to the same period last year.
.
Second Quarter 2006
.. |
Room Nights
|
% Change
|
ADR
|
% Change
|
Total GDS and Pegasus Hotel e-Commerce
|
32,809,331
|
+5.7%
|
$145.04
|
+7.6%
|
Travel Agent Component
|
26,788,949
|
+5.3%
|
$152.50
|
+7.6%
|
Consumer Internet Component
|
6,020,382
|
+7.6%
|
$111.82
|
+7.8%
|
.
Year-to-date 2006
.. |
Room Nights
|
% Change
|
ADR
|
% Change
|
Total GDS and Pegasus Hotel e-Commerce
|
62,678,744
|
+6.6%
|
$142.44
|
+6.3%
|
Travel Agent Component
|
52,144,265
|
+6.8%
|
$149.13
|
+6.3%
|
Consumer Internet Component
|
10,534,479
|
+5.6%
|
$109.33
|
+5.6%
|
.
GDS Performance by Market Segment
Results for the second quarter of 2006 by industry market segment are
shown below for GDS bookings only. All market segments showed increases
in ADR compared to the second quarter of last year; the luxury, mid-scale
and economy markets also had increases in room nights.
.
Second Quarter 2006
Market Segment
|
Room Nights
|
% Change
|
ADR
|
% Change
|
Luxury
|
924,097
|
+10.0%
|
$348.94
|
+8.8%
|
Upscale
|
10,323,255
|
0.0%
|
$182.21
|
+8.1%
|
Mid-Scale
|
12,165,868
|
+4.4%
|
$118.37
|
+8.3%
|
Economy
|
2,509,358
|
+9.3%
|
$81.15
|
+7.6%
|
.
Year-to-date 2006
Market Segment
|
Room Nights
|
% Change
|
ADR
|
% Change
|
Luxury
|
1,741,327
|
+10.4%
|
$338.89
|
+6.4%
|
Upscale
|
20,305,384
|
+1.9%
|
$178.48
|
+7.0%
|
Mid-Scale
|
23,535,296
|
+5.5%
|
$115.72
|
+6.8%
|
Economy
|
4,658,275
|
+10.3%
|
$80.42
|
+7.5%
|
.
Top Destination Markets
The top 10 worldwide destination markets in room nights for GDS and
Pegasus third-party powered websites, in order, were:
.
Second Quarter 2006
.Top
Destination Markets |
Room Nights
|
% Change
|
ADR
|
% Change
|
New York
|
1,441,773
|
+4.2%
|
$254.75
|
+10.2%
|
Los Angeles
|
1,096,050
|
+4.8%
|
$148.58
|
+8.7%
|
Washington/Baltimore
|
1,014,814
|
+1.4%
|
$181.43
|
+10.6%
|
San Francisco/Oakland/San Jose
|
994,645
|
+6.1%
|
$148.82
|
+6.0%
|
London
|
895,335
|
+4.3%
|
$252.85
|
+3.0%
|
Chicago
|
872,700
|
+9.9%
|
$156.99
|
+9.9%
|
Dallas
|
620,829
|
+5.6%
|
$115.91
|
+10.5%
|
Atlanta
|
543,877
|
+2.2%
|
$120.61
|
+9.4%
|
Boston
|
525,364
|
+7.1%
|
$168.91
|
+9.7%
|
Houston
|
472,851
|
+8.0%
|
$124.19
|
+11.5%
|
.
To receive a free listing of second quarter results by top 50 cities
worldwide in electronic bookings, please email [email protected].
GDS hotel booking summaries by individual local market also are available
at www.travelclick.net.
About TravelCLICK
TravelCLICK (www.travelclick.net)
is the leading provider of hotel business process management (BPM) solutions
that drive long-term profitability. TravelCLICK helps hotels maximize
asset ROI by combining innovative market analysis and proven industry best
practices with advanced technology to develop and implement high-return
strategies. The company offers a full set of solutions including
reservations and distribution management, market intelligence-based decision
support, and marketing services. Established in 1996 and headquartered
in the Chicago area, TravelCLICK has more than 12,000 customers in 140
countries.
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