Hotel Online  Special Report

 Westin Expands Retail Line with Fragrance Collection; The White Tea
Scent Infused in Westin Hotel Lobbies Added to Catalogue
WHITE PLAINS, N.Y.- Sept. 20, 2006 -- Consumers don't have to wait for their next travel getaway to elevate their senses and soothe their spirit with the White Tea scent of Westin Hotels & Resorts. In response to heavy demand for the scent since it debuted in the brand's multi-million dollar print ad campaign and hotel lobbies worldwide, consumers can now infuse their home with White Tea by Westin - the hotel leader's signature fragrance collection featuring a luxurious 100% soy candle, gentle room oil diffuser and all-natural potpourri. Hundreds of guests asked how to purchase the scent for their home prompting a waiting list for the exclusive collection months before its debut. 

White Tea by Westin is a custom-designed scent that evokes the personality of the brand, elevates the senses and transforms any space. Highlighted with notes of geranium and freesia, the ingredients were carefully chosen because of their relaxing properties and are the result of almost a year of research and testing. The scent made its debut in the Westin brand's recent "This is How it Should Feel" print ad campaign that features a White Tea fragrance strip - the first time a hotel company used this type of execution in an ad campaign. It was then introduced in Westin Hotel lobbies around the world as part of the brand's new Welcome program which is currently rolling out across all hotels worldwide. 

"As part of our Westin Welcome program we designed our White Tea scent to create a relaxing and inviting atmosphere for our guests and we're thrilled that we made such a strong emotional connection that they want to bring that experience home with them," said Sue Brush, senior vice president of Westin Hotels & Resorts. 

The White Tea by Westin collection is the latest addition to the brand's successful retail line that includes the iconic Westin Heavenly Bed(R) and Heavenly Bath(R) products that are available through an in-room catalogue and branded website. Last year Westin became the first hotel company to gain national retail store presence when Nordstrom started carrying its Heavenly line in more than 60 stores nationwide. 

Scent of White Tea 

White Tea by Westin's luxurious 100% all-natural soy candles are individually hand poured, are clean burning and last for 60 hours. The home diffuser features natural rattan reeds that absorb the white tea scented oil and gently diffuses the calming blend of select botanicals throughout the room and the all-natural potpourri lends a subtle, fragrant touch to any space. 

Westin Hotels & Resorts, with more than 127 hotels and resorts in 31 countries and territories, is owned by Starwood Hotels & Resorts Worldwide, Inc. 


Starwood Hotels & Resorts
Nadeen Ayala, 914-640-8259

Also See: Starwood Details Clear Strategies for its 8 Brands; New Signature Service Elements Created in Each Brand / May 2006
Devoid of Room shots or Fluffy Beds, Westin Hotels Multi million Global TV and Print Ad Campaign Stirs the Senses / March 2006

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