Business Travel and Leisure Travel
Well-to-do travelers display a clear preference for certain lodging brands depending on the primary purpose of their trip: business versus leisure. The preferred brand for business travel is Hyatt, whereas Ritz-Carlton reigns as the preferred lodging brand for leisure travel.
The top five rankings (based on unaided mentions)
for both business and leisure travel are summarized below:
Topping the list of Individual and/or independently-owned
resorts preferred by affluent travelers for leisure travel is The Phoenician
in Scottsdale, Arizona, mentioned on an unaided basis by one out of every
eight affluent travelers as noted below:
Affluent business travelers also display a clear preference for certain airlines, with American Airlines mentioned by the slight majority as reflected below. And perhaps contrary to expectation, the concept of “value” isn’t lost on well-heeled business travelers either, as evidenced by the fact that fully one out of five affluent business travelers prefers a low-fare carrier: Southwest.
Affluent leisure travelers also display specific preferences when it comes to their interest in luxury cruise lines, with Holland America line topping the list of luxury cruise lines affluent leisure travelers are interested in patronizing during the next two years:
The 2006 Portrait of Affluent Travelers is a nationally projectable survey of the travel habits, preferences and intentions of the top 7% of U.S. households defined by annual income. Conducted during the 2nd quarter of 2006, the sample consisted of 600 respondents who took at least one overnight business or leisure trip during the previous year and stayed in “luxury” accommodations. Two-thirds of respondents had an annual household income between $150,000 and $250,000, and the remaining third had an annual household income in excess of $250,000.
Yesawich, Pepperdine, Brown & Russell
|Also See:||Four Seasons, Gaylord Hotels, Walt Disney World Resorts and Courtyard by Marriott Most-favored Hotel Brands in Which to Hold Meetings / MeetingNews Survey / June 2005|
|Market Metrix Announces Second Quarter 2006 Hospitality Index Results; Drury Inns Ranked Number 1 in Customer Satisfaction for the Hotel Industry / August 2006|